YEARS OF PERFECTION

Q: What is the brand story?

A: The story starts 12 years ago when Nourish began making jerky – developing different styles, textures, sizes and flavours to meet the demands of customers all around the world. As time went on and rhe jerky business continued to grow, bag after bag was consumed by the team to ensure quality, consistency and perfection in every batch. Nourish became the jerky experts and decided to begin working on the perfect jerky for New Zealand taste buds – one that is moderately soft to the bite, full of flavour that is punchy but subtle, and made from New Zealand’s own free-range, grass-fed beef.

So, development began in the Nourish kitchen. The company developed recipes that the team trialled, tasted and improved. They knew they’d secured the ideal recipe that New Zealanders would love when the Nourish team developed a weekly ritual “Jerky Friday” to take bags of jerky back to satisfy the three o’clock cravings and to give them the boost they needed to get through until the weekend.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Therange consists of three flavours of beef jerky – Manuka Smoked, Teriyaki and Sweet & Spicy Chilli. The packaging stands apart from other meat snacks on the market with its fresh, premium and boutique design.”

Q: What is innovative or unique about the product?

A: The range is naturally preserved, free from added MSG and artificial flavours and made right here in New Zealand.

Q: Who is your consumer and what benefit does the product bring them?

A: Males, traditional consumer of jerky, 1860 years old, wanting to be more conscious of health and also males aged 18-35 years old, conscious of health, interested in being active, health and fitness. They are mid socio-economic, pride in taking care of self, interested in jerky as a healthier snack to traditional snack foods (chocolate, chips etc.). The consumers also include the household shopper – snack for children’s lunch boxes, entertaining guests, snack platters. Active consumers aged 18-35 are also a consumer, for occasions when a protein snack is desired.

Q: What consumer trend does the product support?

A: Nourish’ s experience with jerky manufacturing and close customer relationships means our jerky has been developed in line with three key market trends. One is food awareness: consumers are more conscious about what they eat, where it comes from and how it is made. They want locally sourced products that are safe to eat. Another trend is taste, which is so important in ensuring a repeat purchase. Nourish flavours have been formulated to be punchy and authentic. As well as taste, the texture is equally important - Nourish has found a moderately soft jerky is more popular than a traditional hard jerky. n

For more information please contact national sales manager Steve Dickie at steve.dickie@anzcofoods.com or call +64 027 839 3946

QUALITY & FLAVOUR

Founded in Christchurch seven years ago, Bennetto Natural Foods Co. makes organic, fairtrade, gluten free, dairy free and handmade drinking chocolate bars and drinking chocolate powders. The team spoke to Lucy Bennetto to learn more about her business.

Q: What is the brand story?

A: Bennetto is a natural foods company founded in 2010. From November 2017, it will introduce a new organic and Fairtrade eating chocolate range produced in collaboration with partners in Switzerland. Bennetto loves all things natural so it only use Organic Fairtrade Peruvian cocoa and clean whole ingredients. It ultimately aim for all customers to taste the passion, quality and flavour in everything it produces.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: For export, there is an Organic Fairtrade Chocolate Range in four flavours; Intense Dark 75 percent cocoa, Orange Chilli, Mint and Cocoa Nibs, Toasted Hazelnut.

Q: What is innovative or unique about the product?

A: Ingredients are ethically sourced form known suppliers and cooperatives, Certified Organic, Fairtrade and with clean ingredients.

Q: Who is your consumer and what benefit does the product bring them?

A: The consumer appreciates good quality food and is aware of the buying options they have, often reading labels and asking questions.

Q: What consumer trend does your product support?

A: There is a growing trend for organic and vegan products. n

For more information please contact Lucy Bennetto at lucy@bennetto.co.nz or call +64 03 386 3528

Q: What is the brand story?

A: RJ’s was established in 1995 by Roger Halliwell. Roger ran this business with his son Regan for 20 years, before selling the business to Tony Quinn. During this time RJ’s have been manufacturing world-leading licorice products out of their plant in Levin.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: RJ’s produce a wide range of confectionery products specializing in licorice, from the highest seller soft eating black licorice to traditional licorice all-sorts, soft eating raspberry licorice, chocolate covered licorice balls, and choc centered licorice. The quality of RJ’s products is extremely high and the company are very proud of this.

Q: What is innovative or unique about the product?