TASTE IS PARAMOUNT

looking for a quick and easy natural chocolate icing that could be spread on her baking, but then would set firm and dry and didn’t mess up the lunch boxes, cake tins or her floor. After sourcing the very best natural products from New Zealand, experimenting with the volumes, consistency and taste she developed the perfect setting icing - every time.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The range currently includes baking mixes, and with absolutely no additives. They include mousse mixes (chocolate and white chocolate), cake mixes (chocolate cake and white chocolate cake), icing mixes (Raspberry, Banana, Chocolate Vanilla, Chocolate Strawberry, Mix Chocolate Peppermint, and Chocolate Orange).

Q: What is innovative or unique about the product?

A: Delicious tasting honest baking mix products with absolutely no additives, made in New Zealand with recipes from a real Granny. They are quick and easy, convenient to make with a long shelf life. All products are humidity tested to 40°. All icing and mousse variants are gluten-free, the cake mix has the flour in a separate bag to enable gluten-free use and the chocolate cake, mousse and icings can also be dairy free. Icing is made up back in the pottle for easy use and storage and can be also easily made into truffles with the addition of half a packet of crushed biscuits.

Q: Who is the consumer and what benefit does the product bring them?

A: They are bringing back baking to young and old bakers. The mixes are quick and easy for all ages with a dairy intolerant use option and potential gluten free use.

Q: What consumer trend does the product support?

A: Consumers are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed foods. Helping consumers eat more healthfully may also drive healthier bottom lines for manufacturers and retailers. Two-thirds of global respondents (68 percent) strongly or somewhat agree they’re willing to pay more for foods and drinks that don’t contain undesirable ingredients. An analysis of U.S. retail sales data supports this notion: While total fmcg sales volume has been flat over the past four years, sales of products with health and wellness claims are outpacing total category growth by a significant margin in many categories. n

For more information please contact juanita@grannydelicious.com or call +64 027 776 6556

As Kiwi As Can Be

What could be more New Zealand than the ‘kiwi’ - the people, the bird and the kiwifruit.

Q: What is the brand story?

A: Kiwi Bites capture a bite of New Zealand fruit – it could be the kiwifruit, feijoa, tamarillo or persimmon. At the moment it is gold kiwifruit – export-ready quality and high-volume production.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The current Kiwi Bites range includes one dried kiwifruit (10g) and five dried kiwifruit (50g). Trials continue on other fruits local to the Bay of Islands. Kiwi Bites’ golden colour (100 percent natural) and artisan look stand out in keeping with all components being natural and compostable.

Q: What is innovative or unique about the product?

A: The contain no added sugar, colour or preservatives. The bites spend 15 hours drying to retain enzymes and all nutrients and the skin is retained as an excellent source of dietary fibre.

Q: Who is the consumer and what benefit does the product bring them?

A: Kiwi Bites’ consumer group includes all ages - the primary buyer based on research is women. Kiwi Bites offer the benefit of an easy, ready-toeat, nutritious and delicious snack food. Kiwi Bites are an on-the- move sustaining, compact and convenient snack for school lunches, the office, travelling and all outdoor activities.

Q: What consumer trend does the product support?

A: Demand for 100 percent pure and natural foods, produced with care for the environment, and responsible, recyclable packaging. n

For more information please contact sales@kiwibites.co.nz or call +64 027 334 0975