MIXERS OF EQUAL STATURE

Q: What is the brand story?

A: The pursuit of perfection began by handsourcing ingredients from around the world. From working with seven equally unique varieties of high-altitude, Peruvian cinchona to discovering the finest fair-trade ginger from India, keeping it real with organic lemons and limes to creating a unique bitters with organic cinnamon, clove, cardamom and burnt organic peel. Over hundreds of after-hours and secret recipes, Waugh developed the knack for producing true ‘craft’ mixers, from a clandestine bar in his Brooklyn basement.

Bootleggers is a true celebration of produce, provenance and peopleabove the rest in quality, taste and usability with the best in premium spirits. Once the recipes were perfected he began smuggling the creations into local bars and parties, the “real” research and development.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The Gin Drinker’s Collection by Bootleggers is the ultimate collection of tonic waters, is carefully crafted to enhance even the most sophisticated gins. Bootleggers encourages all gin drinkers to step outside the norm of traditional tonics and let the chosen gin be mixed with the chosen tonic water.

Q: What is innovative or unique about the product?

A: Bootleggers has a unique range of premium and bespoke tonic waters specially formulated to accompany premium gins.

Q: Who is theconsumer and what benefit does the product bring them?

A: 25–45-year-old, traditional muesli blend and a paleo blend. The most recent product launch features new roasted seed toppers in easy open packs and on trend flavours, Mexican and Tamari.

Q: Who is the consumer and what benefit does the product bring them?

A: The focus on convenience foods that support health and wellness is here to stay. It’s not just about allergies, it’s about nutrition and the functional health benefits of the food. The main consumers are women aged 25 – 65 years who are focussed on health and wellness.

Q: What consumer trend does the product support?

A: Functional health foods, convenience health foods, low sugar or refined sugar free, and selected products are gluten free, grain free, promote gut health, and are vegan and preservative free. n gin drinkers, discerning consumers looking for experience, enjoyment and a product that represents them as an individual. Bootleggers’ products give consumers the ability to mix and mingle, to try and experiment to push the boundaries of traditional consumerism and share this experience.

Q: What consumer trend does the product support?

A: Gin, gin and more gin, the global increasing demand for gin. The hundreds of craft distilleries around the world setting up shop to make gin. For hundreds of years gin and tonic has been consumed the world over and now with all the new gins consumers and bartenders alike are looking for new and interesting tonic to mix with. n

For more information please contact info@bootleggers.nz or call +64 021 507 230

Q: What is the brand story?

A: Many toothpastes contained unnecessary chemicals and unable to find an effective, alternative that ticked all the boxes Grin worked with a New Zealand laboratory to produce a toothpaste that is 100 per cent natural and effective.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The original formulation toothpaste, Cool Mint, delivers a thorough, fresh clean. Key active ingredients, Manuka Oil, Propolis and Sea Salt offer natural antiseptic and anti-inflammatory properties to keep bacteria in check, while natural spearmint, peppermint and fennel extracts