On Tuesday's We Wear...

For Biddie Cooksley, fashion has always been a key part of her life, but it wasn't until her final year in law school that she decided she needed to direct her path towards the fashion industry. So at the age of twenty-three, with no contacts and no formal training, she made the solo move to Auckland to pursue her dreams.

After what seemed like a lifetime working for other companies, Biddie created her own brand, TUESDAY.

“I wanted to create a brand that empowers women to elevate their everyday clothing and to feel good every day,” she explained.

TUESDAY offers a feminine wardrobe of relaxed silhouettes, unexpected details, and high-quality fabrics. While at the same making sure all production is run consciously and items are made slowly and purposefully. One of the ways in which this is done is by using up deadstock fabrics.

Place Vest

Tuesday Label

The Place Vest is cute, cool and totally irresistible. The perfect addition to build your dream capsule wardrobe. Dreamy on its own or pair it with your favourite pair of jeans.

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Biddie is always on the lookout for new ideas and finds inspiration all around. Travel has been vital for expanding her eye and embracing new styles. She also loves all things nature, which helped inspire her preferred colour pallets and prints for TUESDAY.

Her latest collection, ‘Varsity’ was inspired by a recent trip to the United States. The range was designed to embody the American college experience, which embraces a heady, spirited balance of going out and staying in. Essentially it is the perfect mix for the autumn/winter season, including items like vintage tees, relaxed dresses, snuggly knitwear and statement coats.

Biddie has had no shortage of great achievements in her life. However, some of the key ones for her is the positive feedback she has received from customers over the years and the company's ongoing partnership with the New Zealand charity Breast Cancer Cure.

“It feels great to give back, and the team at BCC continue to inspire me with the work they do. It's incredibly impactful and really does make a difference,” she said.

Her advice to anyone looking to step into the fashion industry is, be your own biggest cheerleader and just go for it. Stay disciplined, and don’t give up.

In May, TUESDAY will open its first-ever flagship store on Ponsonby Road, which has been a dream of her's forever. The brand can now stand proudly in its own environment and have the option to expand offerings and continue to fine-tune the brand for many to enjoy.

Nicola Dress

Tuesday Label

Everyone’s best friend, the Nicola dress is back! This one ticks all the boxes as it has full button-through which allows for easy breast feeding! And it has pockets.

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Mac Coat

Tuesday Label

An absolute show-stopper this season is the Mac Coat. The perfect understated winter coat which can be dressed up or down to suit all occasions.

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