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Observing Anzac Day ANZAC Day marks the anniversary of the first key military action fought by Australian and New Zealand forces during the First World War.
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nzac stands for Australian and New Zealand Army Corps. The troops in those forces became known as Anzacs, and the pride in the name endures to this day. Despite the defeat and heavy losses, Anzac Day is a day of pride and to reflect on the contribution of New Zealand to the world and to remember the sacrifice of all those who have died in battle for their country. The date was officially named Anzac Day in 1916 and was a halfday public holiday marked at the time by range of ceremonies and services held throughout New Zealand. In 1922, Anzac Day became established as a national day of commemoration for New Zealanders who died during the great war.
Since then, Anzac Day has grown to become the day on which New Zealanders acknowledge the service and sacrifice of all people involved in military conflicts. It commemorates over 300,000 New Zealanders who served their country and the 30,000 who have died in service. A Time to Give Back Considering the point of a business is to sell to consumers, ANZAC day is the perfect opportunity to give back while leaving a sweet taste in your customers’ mouths. A free ANZAC cookie with a coffee purchase is an easy and not too costly way of showing your customers that you care, on a day of remembrance and pride. Even a mini version is enough to set a sweet smile on your customers’ face on a sombre day.
AFM Group support for the NZRSA continues Over the last six years, proud New Zealand company AFM Group has raised over $570,000 for the New Zealand Returned & Services Association (NZRSA) through their annual, collectable ANZAC biscuit tins. These are available now for purchase, but the biscuits are also available 365 days of the year in 180g packets. The tins are launched each year in the lead-up to ANZAC Day, with new and fresh designs to commemorate and remember the ANZACs, and also to raise money for NZRSA. The sale of each 180g packet results in a 30c donation, while each tin sold contributes a dollar. This has allowed AFM Group to donate over half a million dollars to the NZRSA since 2015. These funds help the Association with its ongoing mission of supporting those who serve our country and their families. Made in New Zealand, the biscuits are favourites in many households across the country and are a traditional Anzac biscuit that have stood the test of time. Many people discover our ANZAC biscuits because of the specially-designed tins, which are launched with a new look celebrating our service members every year. These are sold in supermarkets and food outlets across the country and AFM Group General Manager Mike Fisher says it’s extremely fulfilling for the company to not only celebrate those who have served New Zealand, but also provide material support to the NZRSA as a result. “ANZAC biscuits are part of our national heritage, and our tins are a small part of preserving and enhancing that heritage for all ages, we are proud of that, but more proud to be able to contribute to the NZRSA mission of supporting New Zealand service personnel and their families.”
To participate contact Bidfood or contact AFM Group on 0800 100 307 or sales@afmgroup.co.nz 40
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