FUTURE FORECAST Takeaway Packaging

TAKEAWAY PACKAGING IS THE NEW DINNERWARE

The boom in off-premises business as a result of COVID has increased the need for better to-go packaging. For most restaurant brands, off-premises represents the majority of their business. Now, more than ever, restaurants must maintain the quality, look, temperature, and particularly the convenience of their food as they attempt to re-create the in-store dining experience at home.

Off-premises is now the “new dine-in,” and to-go packaging is the “new dinnerware,” so it is critical that to-go packaging delivers a convenient experience.

In these uncertain times, one thing is for certain, offpremises dining is here to stay, and will continue as the engine for growth for most restaurant brands.

IMPROVING THE TAKEAWAY EXPERIENCE

Improved Off-Premises Packaging (IOP) is developed and designed to meet the specific needs of off-premises customers. By addressing off-premises customer needs, it improves hospitality and elevates the guest experience.

The critical first step in the creation of IOP is developing a thorough understanding of the problems, annoyances and weaknesses customers have with off-premises food and beverage packaging in general, and your brand in particular.

Effective ways to accomplish this include quantitative problem detection research to determine the most frequent problems, and importantly, their severity. Little if anything is gained from solving a frequent problem that many customers don’t consider a real problem.

For restaurant to-go

Plant-Based Compostable Packaging

BioPak products are made from sustainably sourced, plant-based raw materials and are certified carbon neutral. 5% of profits are being donated to positive change.

customers, IOP provides added convenience in terms of portability, holding and handling, and eating and drinking. For restaurant brands and operators, the benefits are numerous and ongoing, including increased customer satisfaction, goodwill, and topof-mind brand awareness.

Q Boz, UK

TAKING FINE DINING HOME

Fine-dining, takeaway and delivery are three words that once upon time would not have been uttered in the same sentence, the pandemic changed this forever. Despite restrictions and lockdowns, life goes on, and so too do milestones, birthdays, and anniversaries.

The enthusiastic uptake of fine dining at home has allowed chefs to share their creations and allows diners to take advantage of foods they wouldn’t otherwise get to at home. This has revolutionised fine dining and has supported small businesses when they’ve needed it the most.

Takeaway packaging is much more than a product “carrier” that’s forgotten by customers after the meal is consumed. It’s a powerful marketing tool that savvy brands can utilise to delight customers and thereby increase sales and customer loyalty.

Pt Leo Estate, Australia

Homespun by Matt - South Africa