Why Greed is Not the Solution for Cafe Loyalty Cards

Tania Walters Publisher tania@reviewmags.com

Loyalty programs are a great way for businesses to reward their loyal customers and keep them coming back for more. But when it comes to coffee loyalty cards, it seems that some cafes have forgotten the importance of keeping their customers happy and are instead focusing on their bottom line.

More and more cafes are excluding iced coffees from their loyalty card program, forcing customers to pay full price for their favorite drinks. While it's understandable that cafes want to maximize their profits, this is not the right way to do it. By being greedy with their loyalty cards, cafes risk alienating their customers and damaging their reputation.

Customers expect to be able to earn rewards for their purchases, regardless of whether they choose a hot or iced coffee. Excluding iced coffees from the loyalty program sends the message that cafes are not fully committed to rewarding their customers. This can lead to frustration, disappointment, and eventually, a loss of business.

Moreover, by not including iced coffees in their loyalty programs, cafes are missing out on a huge opportunity to increase customer satisfaction and engagement. Iced coffee is a popular drink, especially during the hot summer months, and offering rewards for these purchases can help attract new customers and retain existing ones. tania@reviewmags.com

In conclusion, cafes should not be greedy with their coffee loyalty cards. Instead, they should focus on providing their customers with a fair and rewarding experience. Excluding iced coffees from loyalty programs is a short-sighted solution that could ultimately harm the cafe's reputation and bottom line. So, let's all support cafes that understand the importance of keeping their customers happy and reward them for their loyalty.