4 minute read
Japan's Food Export Fair
Importers and international buyers seeking to import Japanese food and beverage products get ready! “JAPAN’S FOOD” EXPORT FAIR is back for the sixth time with an exciting lineup of 400 exhibitors on the search for export opportunities.
This year, the exclusive trade show will be held from 22-24 June 2022 and in light of the pandemic, there will be a “Remote Sourcing Tour” available online. Japan’s Food Export Fair 2022 is an exclusive trade show for importers, wholesalers, and international buyers to import/purchase Japanese food and beverage products, strongly supported by the Japanese government.
From confectionery and snacks to Japanese tea and alcohol, there is a huge variety of Japanese food and beverage producers gathered under one roof.
Considering that consumer’s have a renewed focus on health and wellbeing, the Health and Beauty exhibit will be a popular stop. Japan’s food is renowned as healthy, low-calorie and good for inner beauty.
Innovative products on display include Delicious Veggie Jelly, for people with lack of vegetables in their diet. A registered-dietitiancreated supplement jelly that contains nutrients from 120g of vegetables in one stick.
Another go-to exhibit will be Traditional Japanese Food and Seasoning - this is true Japanese food culture. This is a special feature on foods and seasonings synonymous with the ‘taste of Japan’, a taste that the Japanese prefer and has been handed down from generation
to generation. Covering the popular seasonings such as miso, soysauce, wasabi to unique foods such as zenzai (red bean soup), furikake, and soba etc.
Of course, beverages are booming right now and with tea leaves from Shizuoka and Uji, matcha powder for use in baked goods, Frappuccino and other ingredients, the Japanese Tea and Beverage exhibit will introduce the best partner for Japanese food: tea and drinks.
Japanese Alcohol gets its own spotlight with various kinds of Japanese alcohol from Japanese sake to sho-chu, whisky, beer, wine, and more. One exciting product in this category is Mugi Hitoaji Hanatare - a limited quantity product made from the rare first-dried raw sake that is first extracted in the vacuum distillation process.
These and many more exciting products will be on display, don’t miss out!
For more information and to register, click here.
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