As seen @ Fine Food

A Fine Time at Fine Food

Fine Food New Zealand 2021 was a great success with more than 5000 attendees visiting over 200 exhibitors across three days.

While organisations have tried virtual events in response to the global pandemic, attendee engagement is generally inferior compared to face-to-face, live events. The changes in trade show environments have made this an ideal time for exhibitors to up their game.

Many positive stories have resulted from the opportunities that Fine Food New Zealand presented to the industry. Visitors also raved about the knowledge shared during seminar sessions, the access to suppliers and the ability to network with key people.

“It was three years in the making, but we made it!” Fine Food New Zealand said on its

Trade show participation drives sales in three ways: continued sales to existing customers, sales to new buyers dissatisfied with their current providers and buyers attracted to a new offering. Facebook page.

“To our exhibitors, visitors, association partners, sponsors, staff and crew - a huge thank you from our team. Fine Food New Zealand could not have run without the support from the industry, and what a success it was!”

The importance of faceface connection cannot be underestimated, and it was great to see the industry under one roof once again. Save the dates for the next Fine Food event: 25-27 July 2023.

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A Family Feel at Gilmours

We caught up with Cindy Chaimowitz at Fine Food to chat about her new role.

AChartered Accountant by profession, Cindy Chaimowitz, General Manager of Wholesale and Customer Service at Gilmours, immigrated to New Zealand 14 years ago, and in doing so she had to requalify.

“That’s when I learnt that sometimes you have to take a couple of steps back to go forward,” she expressed.

Chaimowitz wanted to give back to the country she now called home, so she joined the Serious Fraud Office as a Forensic Accountant. While giving evidence in court one day, she was approached by Ernst & Young to be a business consultant, this job took her around the country. Eventually, Chaimowitz was brought in to work with the Foodstuffs business, and there she fell in love with Foodstuffs.

“And even more so with Gilmours, I loved the family feel of the business being 100 percent New Zealand owned and operated.”

Chaimowitz was made a permanent employee with Foodstuffs after six months of secondment, joining the strategy team. She has worked in varying roles across the business, from Head of Operations, Merchandise Manager and in the national sales space, learning everything there is to know about Gilmours. Then in November 2020, Chaimowitz was made General Manager of Wholesale and Customer Service.

“I believe in making your own opportunities and embracing them when they present themselves,” explained Chaimowitz. For success, there also needs to be a willingness to not go in a straight line, be curious and courageous, something she hopes to pass on through her leadership style.

“I’m a people person. I like to lead by inspiration, motivation, coaching, and mentoring. It’s about setting a vision, but I don’t believe in setting a vision in isolation. I believe in the wisdom of the crowd, getting people around you to grow that vision into something that feels tangible, something that excites. It’s all about connection through collaboration, clarity and action to ultimately deliver what our members need.”

As one of New Zealand’s largest suppliers of wholesale food and beverages, Gilmours helps foodservice businesses grow by being the foodservice partner they can trust. Being “in it together” is one of the core values across all Foodstuffs banners and this is a key part of the everyday for Gilmours.

“Our role is to deliver the best experience for our members within and outside of the Co-op,” noted Chaimowitz.

Being part of the Foodstuffs Cooperative is a huge strength and during the height of Covid-19 the banners were able to work together quickly to help New Zealanders in a time of need when they could not access shop deliveries due to panic buying. A cross functional project team was created and in 13 days a Microsite for ‘New World Essential Boxes powered by Gilmours’ was set up getting the essentials to consumers when they needed them the most.

“We work closely with the Foodstuffs family and retail banners, predominantly the Deli and Bakery Managers in New World and Pak’n’Save, supplying key staple ingredients that they turn into delicious deli and baked goods for sale at their counters.”

Having a core focus on being

Gilmours has gone through a journey and our fresh offering is so much stronger than it used to be. Meat Madness is our annual event that really reminds people that Gilmours is a strong player in meat, poultry and butchery category.

Gilmours member-driven inspires industry reconised promotions and campaigns, like Meat Madness, which delivers what they need, when they need it, growing brand loyalty.

“Gilmours has gone through a journey and our fresh offering is so much stronger than it used to be. Meat Madness is our annual event that really reminds people that Gilmours is a strong player in meat, poultry and butchery category.”

Chaimowitz has been a mentor her entire life, both in and out of work, including working with the Future Leaders programme at the YWCA. Being a role model and giving back are very important her.

“I had the privilege of being one of the six founding trustees of the Foodies Foundation back in May 2018 and it has been one of the most rewarding experiences of my career to date,” noted Chaimowitz.

The unique spirit of being “in it together” at Foodstuffs is exactly what the Foodies Foundation is all about. “It means that we can look after each other when life throws a curveball and times are tough. We can financially help, we can wrap support around, and we can respond quickly. It could be someone in our team who has fallen seriously ill and needs help with day care costs or a natural disaster that’s caused a Foodies family to lose their home. To date we have helped over 170 families in need.”

Any Foodies family can apply for funds, and donations are made by members and employees.

“We want to back each other in the good times, and the bad. The Foodies Foundation is making a massive difference to the lives of many Foodies in our Co-op.

I truly believe that this is the core essence of Foodies, it brings to life why it is so important to believe in and live our values, as people are at the heart of everything we do at Foodstuffs and Gilmours.”

The transformation of the business, talking to members, listening, and adapting are the most rewarding part of the job for Chaimowitz.

“We feel like a family, we’re really passionate about what we do. We love food, and we love foodservice. I love the variety and I love my job!”

Ease and Efficiency with the Testo Saveris 2 WiFi Data Logging System

The Testo Saveris 2 WiFi Data Logging System takes the task of manual temperature checks off your hands, allowing more time and efficiency in your day-to-day business.

The Saveris 2 data loggers reliably record temperature and humidity at defined intervals and transmit the measurement values directly to the Testo Cloud.

The values stored in the Cloud can be evaluated at any time using a smartphone, tablet, or PC. When limit value violations occur, users will receive email/txt alerts to devices immediately.

No need to worry about security or time-consuming software, all you need is an internet connection, wireless LAN and Web browser.

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WiFi Data Loggers measure temperature and humidity automatically.

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Measurement values are stored in the data loggers and in the Testo Cloud.

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The system can be adapted to your requirements and extended without limitation by additional loggers.

RESPONSIVE:

Receive email/txt alerts when limit value violations occur.

Contact Eurotec Ltd, 09 579 1990 sales@eurotec.co.nz, www.eurotec.co.nz

Register NOW! <>

Bidfood 2021 Tradeshows are now on! With only 8 to go, get the dates in your diary now.

WHANGAREI Tuesday 27th July

TIMARU Tuesday 7th September

CHRISTCHURCH Wednesday 8th September

GREYMOUTH Tuesday 14th September

NELSON Wednesday 15th September

WELLINGTON Wednesday 22nd September

HAWKE’S BAY Thursday 23rd September

AUCKLAND NORTH Thursday 30th September

Register at bidshows.co.nz

Trade Shows 2021

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