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Lo c a Ma t t e r s The New Appetite For Provenance in a Post-COVID Environment.

Building confidence is vital in persuading consumers to visit the out-of-home market post lockdown. A new McCain commissioned independent research across New Zealand has revealed how consumers are placing increasing scrutiny over the food outlets they choose to visit, and their menus.

The quality and sourcing of ingredients has always been an integral consideration for consumers when choosing where to visit, but research shows 77 percent of consumers now expect venues to provide information around where food was grown or produced. In the new world, provenance is a key expectation for a majority of consumers when deciding where to go and eat.

The Increasing Appeal of New Zealand Produce

With 69.9 percent of Kiwis saying they find New Zealand produce more appealing now than prior to the COVID-19 crisis, it is evident that the appeal of local produce is at the forefront of consumers’ minds post lockdown.

Additionally, research suggests that consumers have greater trust in New

Zealand produce and perceive it to be fresher and better in quality.

Post Lockdown, Consumers Have a GReater Expectation For Venues to Serve New Zealand Produce 80.6 percent of consumers said that they would be more inclined to eat at their local restaurants and pubs knowing that they source local ingredients thus supporting local farmers and the economy.

Keeping consumers informed about where their food and produce comes from will ensure the most frequent and lucrative visitors keep returning to the food outlets they love.

In Summary

• Sourcing and provenance are predicted to become even more important to consumers in a post

COVID out of home market. • Consumers will increase the scrutiny that they place on food outlets when it comes to provenance. • New Zealandpr oducts on menus will appeal more to consumers post lockdown and will influence their decision about where to eat out.

McCain’s For Local

McCain Foods is all about celebrating local produce, people and

communities. That’s why they have been serving quality produce in New Zealand for over 30 years. Working with over 12 local growers and over 250 local employees and continually investing in Aotearoa’s local plants, McCain Foods is committed to supporting local and building a bright future, together.

To get all the insights on Why Local Matters and access more information on how McCain contributes to local, visit www.mccainfoodservice.co.nz

Source of Data: Independent McCain study across New Zealand, May 2020.

Source of Vitamin B12. Vitamin B12 contributes to the reduction of tiredness and fatigue. A varied, balanced diet and a healthy lifestyle is recommended for good health.