HONEY BRAND LEADING HONEY REBUILD

Arataki Honey, New Zealand’s number one honey brand, has driven the honey category ahead with strong growth in high-value manuka honey. The total New Zealand market is valued at NZD 38m per annum, up eight percent on the 12 months previous and on a pathway to further growth.

Arataki Honey leads the market with a 34 percent market share.

The fifth-generation family business was established in 1944 and topped the list for its high-quality Manuka Honey in New Zealand supermarkets. The 250g and 500g Arataki Honey Manuka are ranked first and second in the high-value mono-floral manuka honey segment. The Unique Manuka Factor (UMF) of the brand’s 250g Arataki Honey Manuka is ten plus, with the 500g range of the same product rating at 5 plus.

With tourist visitor numbers almost back to pre-pandemic levels and people proactively taking measures to live a healthier lifestyle, Arataki Honey is well-positioned with offerings to match these consumer trends.

Brand Manager Genevieve Renall stated that people seek out UMF-rated manuka honey.

“UMF™ ratings of 10+ and 5+ give consumers the confidence to know they are purchasing the independently certified and internationally recognised genuine New Zealand mono-floral manuka honey,” said Renall.

Renall elaborated that the company’s manuka honey was packed under the UMF trademark and has been independently tested to validate manuka honey potency, authenticity, purity, shelf life and freshness.

As well as being the home to the country’s number one honey brand, Arataki Honey is one of New Zealand’s leading beekeeping enterprises.

Good hive management and increasing awareness of the health benefits of honey have seen what started as a small family business on a few acres of land become one of the most significant beekeeping operations in the Southern Hemisphere.

Renall stated that people and bees are at the heart of Arataki Honey. The fifth-generation family beekeeping business takes great pride in what it produces, representing its motto, ‘It’s in our nature’. n

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