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Consumers are looking for convenient, accessible, healthy, flavourful meal options that align with their ethics, accommodate their lifestyle and don’t compromise on their health and taste desires. These key features are the driving forces behind the increasingly popular frozen, ready-made convenience meals market. This category has seen an impressive upswing in growth and popularity both throughout the pandemic and since.

According to recent data, the global frozen ready-made meals market is estimated to expand from USD 51.1 billion in 2023 to USD 122.4 billion in 2033, at a nine per cent CAGR (compound annual growth rate) between this next decade.

Increasingly manufacturers of frozen readymade meals are incorporating nutritional options alongside vegan and vegetarian options as the growing consumer movement towards plant-based lifestyles for equal parts

Ready-To-Cook Gourmet Meals

Alexandra’s couscous-based Mediterranean gourmet meals are ready in 15 minutes, including flavours Apricot and Currant, Date and Pistachio, Olive and Sundried Tomato, and Mushroom and Pine Nut.

Alexandra’s rice and lentils range includes Biryani Rice, Thai Coconut Rice, Rose Harissa and Coconut Lentils, and Turmeric and Coconut Lentils. Each meal is simple to prepare and delicious, serving two as a main course or four as a side.

For information, contact Alexandra Fine Foods (2009) Limited by phone at 09 570 4739, email sales@ alexandras.co.nz, or through the website www.alexandras. co.nz.

Al Brown’s Burger Patties

Al Brown has taken New Zealand’s high-export quality beef from the Alliance co-operative and added a little seasoning, creating a homemade-tasting burger with all the hard yards done.

Each of Al Brown’s packs has six burger patties, equalling six tasty burgers, including a free sample of Old Yella mustard.

Found in the chiller section, the packs are perfect for an easy burger night out.

For more information, contact: health and environmental purposes.

The growing plant-based movement is an area of significant expansion and growth opportunity globally, which consequently has driven the innovation of health-centric ready-made meals as plant-based prioritises fruits, vegetables, whole grains, beans, nuts, seeds and oils, all of which are notably known associated for the health benefits.

Consumers' interest in clean-label products has propelled innovation from manufacturers to use 100 percent natural ingredients in frozen, ready-made meals, as a consequence contradicting the historical stigma of frozen, ready-made foods compromising on health and containing harmful properties and additives.

With consumers becoming more aware of the impacts of their food choices and knowledgeable about their personal health needs, clean-label, healthy products are key innovation points for manufacturers of frozen, ready-made meals to consider when manufacturing. n

Big Spring Rolls

Kungfood’s new Big Spring Rolls are freezer-to-table, restaurant-quality spring rolls prepared faster and hotter than delivery food and at a fraction of the cost.

Available in three different flavours, Asian Beef & Cabbage, Lemongrass Chicken, and Vegetable. These spring rolls will transport customers to their happy place whilst giving taste buds a karate kick.

The spring rolls are purposefully generously sized for a higher fillingto-pastry ratio.

The Kungfood Spring Rolls 280g can be found in the freezer at Countdown (nationwide) and New World and Pak N Save (South Island only).