The Desire for Natural and Transparent Hygiene Products

B.BOLD began as a hobby for sisters Monica and Hannah Anderson at the kitchen table. Hannah’s background in biochemistry and natural skincare and her passion for attention to detail allowed her to research and refine B.BOLD’s products. Monica’s experience in film production and advertising had her responsible for B.BOLD reaching a broad audience, to have as many people as possible try B.BOLDS products and benefit from the natural products’ quality firsthand.

With many conventional deodorants and antiperspirants available in supermarkets containing harsh chemicals, which Monica shared could harm individuals' overall health, B.BOLD's philosophy was borne from advocacy for clean, healthy, natural products.

“Our natural deodorant is free from ‘nasty’ ingredients such as parabens, antiperspirants, and certain types of aluminium. It does not clog pores and allows the skin to breathe,” said Monica.

B.BOLD prevents the development of odour-causing bacteria by neutralising odour molecules and aids in moisture absorption. This means users can stay fresh and dry throughout the day.

Monica continued that choosing natural doesn’t mean compromising on effectiveness or quality.

B.BOLD has recognised the shift towards consumers’ interest in natural and clean ingredients, with more consumers inclined to purchase items that align with their desire for products with transparency and clean ingredient lists. This demand has been reflected in products free from harmful chemicals like parabens, sulphates, phthalates, and synthetic fragrances.

“At B.BOLD, we offer beautifully bespoke deodorants that allow you to nourish and care for your skin naturally. We aim to empower you to step out into the world daily with joy and confidence.”

B.BOLD have shaped its work ethic around maintaining high-quality standards, simplicity, and transparency, with each of the brand’s skincare products crafted to be natural and effective.

The deodorants are formulated as a balm with a smooth consistency, preventing odour and leaving no greasy residue or staining. Each of B.BOLD’s balms combines Arrowroot and Kaolin clay ingredients to absorb moisture, mango butter, and vitamin E to soothe and hydrate.

Monica said each balm lasts two to three months, ensuring value for money.

Sustainability is another key focus for B.BOLD, reflected in Monica and Hannah’s decision-making regarding supplier partners and the packaging of their products.

To ensure sustainability, Monica and Hannah conduct thorough research and take additional measures to ensure that B.BOLD’s choices align with environmental harmony.

As part of the brand’s ongoing efforts, B.BOLD recently implemented a circular jar return program.

This initiative not only reduces waste but also promotes the reuse of resources. “We take pride in our dedication to sustainability.”

All of B.BOLD’s products are packaged in reusable and recyclable glass containers with aluminium lids. With B.BOLD’s circular packaging programme, each product is couriered in home compostable bags, eliminating plastic use.

Simultaneous with B.BOLD's efforts to provide clean, healthy, transparent and sustainable products, the brand also supports research into cystic fibrosis through monthly donations, a cause close to the sisters' hearts as Hannah’s youngest son lives with the condition. B.BOLD also supports Médecins Sans Frontières (Doctors Without Borders). n