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Plateau Filmes Address: SRTVN Quadra 702, conj. P, Ed. Brasília Rádio Center, sala 2021 ZIP Code: 70.719-900 Brasília -DF Email: plateaufilmes@hotmail.com e lu.plateaufilmes@gmail.com Phone: 61 33405195 Cel: 61 81640303 e 61 81640011 Site: www.atequeacasacaia.com.br
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S H O W Y O U R S E LV E S
SYNOPSIS OF THE FIRST THREE EPISODES
SYNOPSIS
IN LESS THAN A DECADE, MILLIONS OF BRAZILIANS GAINED ACCESS TO THE CONSUMER MARKET AND PARTICIPATION IN THE COUNTRY’S SOCIAL LIFE. THEY ARE THE NEW BRAZILIAN MIDDLE CLASS THAT IS CHANGING THE FACE OF THE NATION. WHO ARE THESE BRAZILIANS? WHAT DO THEY WANT? WHAT ARE THEIR EXPECTATIONS? THE DOCUMENTARY SERIES REVEALS THE DAILY LIVES OF THESE PEOPLE: FROM ITS MORE MUNDANE HABITS TO THEIR THOUGHTS ABOUT EDUCATION, CULTURE AND POLITICS.
THE PROJECT IN LESS THAN A DECADE, MORE THAN 30 MILLION BRAZILIANS ASCENDED TO THE MIDDLE CLASS, WHICH NOW COMPRISES 100 MILLION PEOPLE OR 50% OF THE POPULATION. ACCORDING TO A FAMOUS BRAZILIAN SURVEY, “IF THIS CLASS WERE A COUNTRY, IT WOULD BE THE 12TH IN POPULATION, WITH MORE INHABITANTS THAN GERMANY, EGYPT AND FRANCE, AND THE 18TH CONSUMPTION MARKET.” The documentary series Show Yourselves — consisting of six episodes of about 50 minutes each — explores the changing socio-economic Brazilian profile resulting from the emergence of a new middle class and the consequences of its presence in the political, economic and cultural scenarios. This emerging class is the great socio-economic novelty in Brazil, although very little is known about it - its history, desires, tastes. To show and discuss this phenomenon is key to understand the possibilities and the trends and courses that the country will take. Show Yourselves is an audiovisual contribution to understand, without prejudice or preconceptions, what the new middle class thinks and how it acts as well as to explore the impact and changes resulting from its new and arising position in society.
1ST EPISODE: What does the new Brazilian middle class look like? By following the daily lives of four members of the new middle class, the routine of these Brazilians will be unveiled from breakfast and work to the time they get back home. Experts will also reveal why it is so important to know the habits and desires of this class to understand where Brazil is heading to. 2ND EPISODE: The new Brazilian middle class and its consumer patterns are the subject of the second episode. A brief economic analysis of the factors that led to the incorporation of this class to the consumer market will be followed by the observation of households and interviews with members of these families. Four people from this middle class will reveal what attracts them at shopping malls and supermarkets. Business owners and advertisers will speak of their marketing strategies and how they had to adapt themselves to keep up with this new class and maintain their market share. 3RD EPISODE: Young people will help to reveal cultural expressions of the new middle class. What do they do in their leisure time and their weekend meetings? What they hear, see or read? What are their wished travel destinations? How do they have fun? The episode will show constrasts between the tastes of the new middle class and that of the more traditional one. Reactions to cultural preferences will be explored.
THE PRODUCTION HOUSE
Established in 1996, Plateau Filmes is specialized in project development and film and TV production. The company coproduced and distributed the feature film Simples Mortais (Mere Mortals, 2007) and produced Até que a Casa Caia (While it Lasts, 2014), feature film scheduled to make its debut in 2015. The award winning short films Por Longos Dias (For Long Days, 1998), O Jardineiro do Tempo (Time Gardener, 2001) and O Pefumado (The Scent, 2002) are also in the portfolio of the production house. Currently, Plateau Filmes is developing three projetcts: two TV documentary series – Mostra sua Cara (Show Yourselves), about the emerging Brazilian middle class, and Gameplay Experience, which explores the phenomenon of Youtube gamers and their influence on millions of young people around the world – and the feature film Deitado de Sapatos (Lying on Shoes), which brings existential considerations about life and death. The feature film Sem Ter Porquê (No Particular Reason), about domestic violence and women rights, is at fund raising stage.
THE DIRECTOR
Director and producer of the feature films Até que a Casa Caia (While it Lasts, 2014) and Simples Mortais (Mere Mortals, 2007), of the short films O Perfumado (The Scent, 2002) and O Jardineiro do Tempo (Time Gardener, 2001) and of the claimed documentary about the landless Por Longos Dias (For Long Days, 1998). Giuntini is partner of the production house Plateau Filmes and profesor at the University of Brasília.
PRODUCTION PLAN 2015: fund raising and development 2016: production, editing and finalization 2017: (1st semester ) distribution