machining australia
2012
marketing & media kit
MARKETING & MEDIA kit 2012
machining australia
M
anufacturing managers and engineers increasingly use the many forms of new media to find information on processes, products and suppliers. But traditional print media is still the most widely embraced medium overall, together with other online forms of content delivery*. 90% use trade magazines, search engines, supplier websites and industry websites.
But how to create and deliver the content to the right audience?
THE machining australia DIFFERENCE: We don’t only provide all the print and online platforms you need to get your message across to a qualified audience, we also produce engaging, quality content that generates leads and brings recognition to your brand and products.
content
advertising
We know your customers.
machining australia knows business, and knows how to create and disseminate the vital content that helps businesses succeed. Our media products are produced by industry experts dedicated to providing the critical insight, analysis, and relevant connections needed by Australian business professionals who are leading change in their fields.
The largest challenge facing manufacturing companies is producing the kind of content that engages prospects and customers. And that’s where we come in…. As content experts we can help you establish authority with credible content that provides valuable guidance for business leaders.
Our editors truly live your industry. Our writers and editors come from an engineering background and are dedicated to provide quality content relevant for Australia’s metalworking industry: case studies, how-to’s, product reviews, market changing developments and best practices. Leverage our content experts to produce new and authoritative content that generates leads and brings recognition to your brand and products.
We provide relevant information and connections to our readers and to the businesses that want to reach them. Our advertising solutions are tailored to the needs of our audience, which is why they take so many forms – digital or print. Our publication covers Australia’s metalworking industry, with a magazine, website and newsletter.
MARKETING & MEDIA kit 2012
Gardner Research Releases Results of "Media Usage in Manufacturing Facilities" Study* *Comprehensive survey profiles today's manufacturing professional; reveals the types of information they use and examines the media channels they are using to find that information. Based on a survey sample of nearly 2,000 executives and production managers in the U.S. mainly serving durable goods industries, Gardner Research's Media Usage Survey profiles today's manufacturing professionals and delivers compelling insights into how those professionals are using multiple media channels to gather information. PUSH MEDIA: A medium that introduces prospects to information and products they do not know they need. PULL MEDIA: Media that provides prospects with information they know they need, but are not sure where to find it.
marketing solutions tailored to your needs
we help you succeed
• Customised content (e.g. Case Study) • Content placed online and in magazine • Content distribution via machining enewsletter or custom-newsletter • Custom print and digital materials • Content, submitted editorial, new products, technical articles published on machiningaustralia.com.au and our magazine • Advertising opportunities: online banner,
print & online • • • • •
featured new products on homepage, featured video, links, content banner, print advertising Company showcase on machiningaustralia.com.au Videos Blogs Websites eMedia Centres
MARKETING & MEDIA kit 2012
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MARKETING & MEDIA kit 2012
machining australia
The mission of machiningaustralia.com.au is to promote new technology in Australia. The website and our print publication (published 6 times/year) are designed to give Australian metalworking companies, machine tool, cutting tool and other metalworking equipment providers a unique platform to not only offer their products and enhance their online presence, but also offer solutions, white papers and useful tips and information for all shops. We aim to tell our readers about new tools, machines, technology and methods and show how manufacturers are turning these innovations into a decisive competitive advantage. IN THE NEWS
CARBONTAX
criteria as an ‘emissions-intensive, trade-exposed industry’ (EITE), despite designing, engineering and manufacturing vehicles for domestic and overseas markets. As a consequence, it and many other major manufacturers will only be potentially eligible to apply for compensation to partly offset the impact of manufacturing under the $1.2 billion Clean Technology Program. Holden says the compensation measures are a “step in the right direction”, but says the government needs to understand how much competition there will be for funding from other manufacturing sectors. BAE Systems takes next step on strike fighter manufacturing journey
The Federal Chamber of Automotive Industries estimates the impact of the carbon tax on the local automotive industry as a whole will be at least $30 million a year. The new carbon plan is set to start on July 1, 2012, with the Emissions Trading Scheme to start on July 1, 2015, at which time the price of carbon will rise to $29 per tonne. Holden has announced that it does not fit into the Government’s PHOTO: SCHULZ 8 machining September 2011
ADELAIDE - BAE Systems has completed a successful Production Readiness Review (PRR) for manufacturing critical airframe components for the F-35 Joint Strike Fighter (JSF) Program. The PRR was an important step for South Australia becoming a key supplier in the JSF Program’s global supply chain, according to Land & Integrated Systems Director Kim Scott. The review was held at BAE Systems Edinburgh Parks site. Attendees from the global JSF Program included representatives from Lock-
heed Martin, BAE Systems UK and Marand. Mr Scott said the company had so far delivered more than 370 Vertical Tail parts, comprising 13 aircraft ship sets, from its Edinburgh Parks manufacturing facility in northern Adelaide. “Achieving this key milestone of PRR means we are a step closer towards Full Rate Production, which would involve further production readiness assessments. At full rate production we will be delivering 70 aircraft sets per annum, with over 30 parts in each set. Manufacturing times can range from one hour to 50 hours per component. These parts consist of highly complex shapes and fine tolerance features requiring the latest five Axis
Machining technology available today. “BAE Systems Australia has a proven track record in successfully delivering parts direct to the JSF Vertical Tail production line in time for production. To date, all ship sets delivered have met the stringent quality standards and customer schedule expectations. “Continuing to deliver to our current performance level should lead to more JSF manufacturing opportunities in avionics and airframe parts, which will also have flow on benefits to Australia’s SME community,” Mr
Scott said. The outcomes of the PRR will be reported back to the United States Department of Defense 2012 Defense Acquisition Board Review of the F-35 Joint Strike Fighter (JSF) Program. India: Australia seeks to build ties with auto industry Australia is exploring possibilities to improve ties between its automotive companies and the Indian automotive industry. This move is aimed at capitalising on the rapid growth witnessed by the industry, and to create new export opportunities. In this regard, Australian minister for Innovation, Industry, Science and Research, Kim Carr, is on a threeday visit to India. He said Australia is well placed to provide products in the areas of vehicle design, manufacturing processes and low-emission technologies, Press Trust of India said. “With the help of the Australian government’s ‘A New car plan for a Greener Future,’ our auto industry has not only survived the global economic downturn but is transforming and becoming a world leader in new technology. This expertise makes our companies attractive partners for international companies including India,” the newswire quotes Carr as saying. Among the companies the minister met, were Mahindra & Mahindra and Tata Motors. Carr added that the Indian automotive companies using technology innovations from Australia for scaling up and manufacturing parts could make use of the country’s newly introduced R&D Tax Credit Legislation, PTI said. In April this year, the Australian Federation of Automotive Products Manufacturers signed a memorandum of understanding with the Automotive Component Manufacturers Association of India (ACMA). This MoU September 2011 machining 9
Companies also have the choice of featuring their company, capabilities or products in a company showcase. machining australia is primarily devoted to metalworking manufacturing in Australia. We concentrate on news and information about metalcutting machine tools, cutting tools, machine tool accessories, CAD/ CAM, metrology and sheetmetal and fabrication machinery.
CASE STUDY I CUTTING TOOLS
machining australia is always interested in receiving information about new and useful products from suppliers in the metalworking and manufacturing field to be included in our website and print publication. We accept new products, customer case studies, technical articles, news stories, and bylined feature articles.
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Australian crane manufacturer JDN Monocrane insulates itself from global competitors by focusing on high-quality products across a range of industries. Among other strategies, a commitment to Australian manufacturing and to building and maintaining strong relationships with local suppliers such as Iscar for the production of high-quality parts has helped JDN become a model of how an Australian manufacturer can succeed in the global market. BY BARBARA SCHULZ IMAGES BY BARBARA SCHULZ
“We must be a country that continues to make things.” This and similar statements are widespread in our daily papers; and rightly so. Because there are many mind-blowing examples of innovative Australian manufacturers who plan their operations with an eye toward maintaining a competitive position relative to foreign manufacturers. One such company is JDN Monocrane in Dandenong, VIC. The crane and hoist company prides itself on being a 100% Australian-owned and operated company, sourcing all raw material and components from Australia while working closely together with its select suppliers. “As a company we try to support other Australian companies across the board,” says General Manager Paul Kelly. “We also have apprentices in all departments and try to develop Australian skill sets in-house. If you don’t do it you’re shooting yourself in the foot down the track.” Working with suppliers To compete with imported products, JDN doesn’t purely buy from its suppliers, but works with them to come up with an even better product. “All these aspects allow us to compete and improve our processes by e.g. modifying designs to save money 22 machining September 2011
and at the same time improve product quality,” Mr Kelly says. “Without this supplier relationship we certainly couldn’t compete.” This approach has led to consistent, long-term success for JDN Monocrane. In-house manufacturing “We are very unique in the Australian market in that we are the only crane manufacturer who designs and manufacturers all of our own equipment in-house. As a result, companies looking for special custom cranes and automation come to JDN Monocrane by default,” Mr Kelly explains. “This gives us a substantial advantage in the market. Moreover, we pride ourselves in putting out topquality products, and to get the top-quality products we need to start with top-quality tools and machinery.” Hence it comes at no surprise that Mr Kelly and Brown Manufacturing Machine Shop Manager Jamie Bunt decided to partner with Iscar, one of Australia’s premier cutting tool suppliers. When Brown Manufacturing became a 100% subsidiary of JDN Monocrane seven years ago, the adjacent workshop was already running 40% of its machines with Iscar tooling. With the decision to
JDN Monocrane in Dandenong, VIC, prides itself on being a 100% Australian-owned and operated , sourcing all raw material and components from Australia. September 2011 machining 23
Our advertisers and sponsors are guaranteed to have qualified content produced, included and featured, depending on the advertising package.
MARKETING & MEDIA kit 2012
Our media products are produced by industry experts dedicated to providing the critical insight, analysis, and relevant connections needed by Australia’s business professionals who are leading change in their fields.
Advertising
Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products. Improve your google ranking and create credibility in the market place.
Lead Generation Branding
eNewsletters: By taking an educational approach, our eNewsletters provide your customers and prospects with valuable industry and product information that establishes authority and increases open and click-through rates.
eMedia Centres: Aggregate all your rich media - Webcasts, podcasts, video, research, forums, case studies, white papers and more - to create a comprehensive landing page that search engines and your prospects will love. Our eMedia Centers are custom designed to reflect your branding. They provide educational and valuable content that delivers higher engagement than traditional advertising while also increasing brand awareness.
Videos: Deliver a richer, more compelling story about your company or products. Incorporating video on your website helps generate traffic by improving your search engine ranking, extends the time visitors spend on your site and facilitates viral marketing.
Information Content
Know your market - We conduct local capital spending surveys
Custom Print and Digital Materials: From sales support and user education to product release materials, we can deliver clearly and concisely communicated product value.
Our writers and editors come from an engineering background and are dedicated to provide quality content relevant for Australia’s metalworking industry: case studies, how-to’s, product reviews, market changing developments and best practices. We interview your customer on-site, take photos and write your customer case study or success story; and deliver it to a targeted and qualified audience in the Australian metalworking industry.
MARKETING & MEDIA kit 2012
machining Marketing Menu australia
Pick services from our menu, place them in your shopping cart and contact us to discuss the best option for your individual marketing needs. You will achieve a tailor-made campaign that meets all aspects of your communication targets.
Content Leverage our content experts to produce new and authoritative content that generates leads and brings recognition to your brand and products. Improve your google ranking and create credibility in the market place.
Local customer case study including customer visit interview photos Technical article - position yourself as a solution provider and technology leader Company Profile including interview photos Product Release One-on-one, Management interview on current topics Industry Trend article Trade show coverage
Content coverage is guaranteed ONLINE & PRINT
Advertising Advertise your products, services and capabilities online and in our magazine. We provide design and other advertising services and tailor your campaign according to your goals.
Lead Generation & Custom Print / Digital Materials
Online banners on machining australia homepage and e-newsletter Features videos on homepage Featured new products on homepage Links on homepage Combine your print ads Photo gallery on homepage with efficient and meaPrint advertising in machining australia magazine surable online advertising formats and address You supply all material or we offer: your target persons di Customised videos rectly. Banner design Ad design ... and more..... contact us to discuss your requirements
Whitepapers: position yourself as a solution provider and technology leader Custom Publications Reprints machining australia e-newsletters Customised e-mail campaigns Customer Showcase on machiningaustralia.com.au SEO Aggregate all your rich media - Webcasts, podcasts, video, research, Customised Blogs forums, case studies, white papers and more - to create a compreWebsite design hensive landing page that search engines and your prospects will love. eMedia Centres
Contact us to discuss your individual marketing and advertising packages: machining australia - Barbara Schulz (MEng, MA) - 10/50 Market St - Melbourne - VIC - 3000 - +61 488 77 14 77