Facebook Marketing Ideas For Realtors
Set Community Expectations
This includes what fans expect from brands such as deals, tips, support or just news and information.
Provide Cohesive Branding
Create a familiar experience for fans and differentiate a brand’s page from other brands. Brands must complete their profile information, upload branded logos and maximize profile pictures. Create custom features and applications that resonate with your brands theme
Be Up To Date
Keep interaction high with fresh timely content. Post content using the 80/20 rule: 80% should be informational, educational or have entertainment value. Only 20% of content should be specifically about the brands product or services.
Live Authenticity
Build trust by personalizing interactions with a human touch. Post should be written in first person, using a conversational tone. This will enable deeper relationships and brand loyalty. Administrators should have their names and photos displayed.
Solicit a Call to Action A “call to action”. Many brands fail to deliver simple calls to action that lead from fans from engagement to purchase. The idea is to eventually sell more of one’s product! Start with simple, yet immediate call to actions on your landing page and wall page. Ask fans to “Like” your page, sign up for emails or newsletters. Lead new visitors and existing fans to custom tabs where they can view exclusive deals, browse products and make a transaction.
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