Contact: Tyler Depina, MSL New York 646-500-7933 Tyler.Depina@mslgroup.com
NEW BROTHER™ P-TOUCH® PT-H300 OFFERS PROFESSIONALS ADVANCED “TAKE-IT-ANYWHERE” FUNCTIONALITY FOR LABELING AND ORGANIZATION Battery-powered design, backlit display and one-touch buttons enable organization away from traditional fixed workspaces. BRIDGEWATER, N.J. (June 18, 2013) – Today Brother International Corporation, a leader in technology and organizational products for the home and office, launched its new Brother Ptouch® PT-H300, a portable, handheld label maker with high-end features typically reserved for desktop models. Designed for professionals looking to organize and label outside of a fixed workspace, this “take-it-anywhere” model offers advanced features such as a Brother™ Vivid Bright backlit graphic display for easy previewing in virtually any lighting condition indoors or out, intuitive onetouch formatting keys, and a library of 14 fonts, 617 symbols and 99 frames. The PT-H300 boasts fast print speeds and produces large, durable labels with up to five lines for clear, detailed labeling in any environment. Brother identified a need for a portable, handheld label maker that could perform like a desktop model and offer more robust features than the typical handheld machine. The new PT-H300 is specifically designed for professionals such as retailers, sound engineers, event planners, and entrepreneurs who rely on labeling and organization away from the typical office. It further supports a “take-it-anywhere” work style with its convenient wrist strap, fast print speeds and large QWERTY-style keyboard. “There are many professionals for whom ‘the office’ can mean anything from a theater to a food truck to a floral shop,” said Linda Sanford, Brother Director of Marketing for Labeling Products. “With the launch of the new PT-H300, we can now offer the robust features and flexibility of a desktop machine in a handheld solution for all of the labeling and organizing their business requires.”
In addition to the PT-H300, Brother is introducing the PT-H300LI model for those that prefer a rechargeable Li-ion battery that lasts for approximately 20 tape cartridges – 6,288 inches of labels – on a single charge. Available in June 2013 for an estimated street price of $69.99*, the PT-H300 provides the following “take-it-anywhere” features: -
Handheld design with wrist strap to safely hold and transport Brother Vivid Bright backlit display for easy viewing in any lighting Large QWERTY-style keyboard Ability to create large, durable TZe laminated labels with up to five lines of text Intuitive one-touch access to 14 fonts, 617 symbols and 99 frames Fast print speeds up to 20 mm/sec Powered by 6 AA batteries (included)or an optional Li-ion battery or AC adapter** 2-year limited warranty and toll-free technical support for the life of the machine
The PT-H300LI, also available in June for an estimated street price of $109.99* will offer the same features as the PT-H300 and will include Li-ion rechargeable battery and AC power adapter in place of 6 AA batteries. Labeling needs continue to move to more diverse locations, and P-touch® labels are designed to be durable enough to withstand the elements. They can even be wiped clean when dirty, making them a great alternative to the traditional masking-tape-and-marker method. The decorative label features offer users a unique opportunity to personalize projects to reflect a business’ distinct character and services. For truly stand-out labels for almost any application, users may choose from over 50 tape sizes, types and color combinations, ranging from extrastrength adhesive, cable and wire and fabric iron-on**. The new PT-H300 series will be available beginning in June. For more information on the Ptouch® PT-H300 series, visit www.brother.com. About Brother Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan. NOTE: All trademarks and registered trademarks referenced herein are the property of their respective companies. EDITOR’S NOTE: Photography available upon request.
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* Estimated Street Price, prices may vary. **Additional purchase required.
Working with you for a better environment At Brother, our green initiative is simple. We strive to take responsibility, act respectfully and try to make a positive difference to help build a society where sustainable development can be achieved. We call this approach Brother Earth. www.brotherearth.com
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