Project Partners
Evolving to the modern c
o assist customer
Written by Sam Jermy Produced by James Pepper
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MAERSK UK & IRELAND
This business unit of the multinational conglomerate is using digital channels to offer a modern and convenient service to its customers
The UK is generally two and a half to one in terms of imports and exports
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aersk Line, one of the world’s leading container shipping companies, is ensuring it maintains its position as an enabler of trade by investing in its fleet and developing the ecommerce side of its business. Having only started operating out of Great Britain in the 1980s (everything being previously coordinated from headquarters in Denmark) the UK & Ireland unit is still relatively young. Its first direct service from the UK began sailing in 1988, and today roughly 2,000 containers a day pass through British and Irish ports thanks to Maersk Line services. Brian Godsafe, Managing Director of Maersk Line UK & Ireland, said: “With global trade the way it is, the main challenge is to fill the ships. The UK is generally two and a half to one in terms of imports and exports. If you’re a niche carrier you may be able to balance that out on one particular trade, but because we offer global coverage, that ratio applies to us, so we have to send back more empties than we receive when it comes to full containers. “Apart from the imbalance, with the pound being so strong it means the exports get more expensive and that has put more pressure on the exporter. If you’re trading as a shipping company into the UK, you will have to accept that there is going to be an imbalance if you offer global services, that’s just the nature of the trade. You have to build the round-trip into the cost, that’s what all the carriers do.
S U P P LY C H A I N
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thepeople’shaulier Hayward Transport is a long-established and respected, family-run haulage company with a dedication to excellence – proudly labelled “The People’s Haulier”. Working with blue chip shipping and logistics companies, we undertake work for the likes of TK Maxx, Sainsbury’s and Goodyear to name a few. Our flexible, tailored approach and commitment to customer satisfaction when transporting cargo, has earned us an enviable reputation in the haulage industry since the company’s inception in 1919. With a 50-strong fleet of trucks and an array of trailers at our disposal, we are able to respond quickly and efficiently to customers’ needs.
Recognition through accreditations from respected industry bodies underpins our commitment to quality across our organisation. Hayward’s is a committed member of The Freight Operator Recognition Scheme, the industry-led accreditation scheme encouraging sustainable best practice for road freight. We are also an ISO 9001 certified organisation, demonstrating quality management across our facilities, people, training and services. Our passion for excellence also extends to sharing our professional skills and vast knowledge accumulated within the sector, training other commercial drivers at our specialist driving school. We conduct CPC driving courses aimed at ensuring safety and helping to maintain the highest standards of driving on our roads.
WWW.JHAYWARD.CO.UK
OUR CLIENTS
Hayward Transport’s portfolio of operations includes: Container haulage General haulage Low loader/plant movement Tipper haulage Trailer hire CPC driving school
LOCATIONS Hayward Transport Portland Street
t
01922 621417
West Midlands
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01922 642943
WS2 8AD
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walsalltraffic@jhayward.co.uk
t
01405 861518
East Yorkshire
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01405 861837
DN14 0DU
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pollingtontraffic@jhayward.co.uk
Walsall
Hayward Transport Balk Lane Pollington
f Follow us on Facebook
thepeople’shaulier
SUPPLIER PROFILE
J HAYWARD & SONS OF WALSALL LTD
At Hayward Transport we have various operations within our portfolio, including: Container haulage,General haulage,Low loader/plant movement,Tipper haulage,Trailer hire and a CPC driver training school. Working with blue chip shipping and logistics companies, we undertake work for the likes of TK Maxx. Don’t hesitate to contact us if you’d like to know more or find out about how our services could benefit your business. Think of us as “The People’s Haulier” – we won’t let you down. Address: Portland Street, Walsall, WS2 8AD Tel: 01922 621417 Fax: 01922 642943 Email: walsalltraffic@jhayward.co.uk Visit our Website: www.jhayward.co.uk
MAERSK UK & IRELAND (Credit Stephen Waller - Maersk Line
S U P P LY C H A I N
So hopefully you can build up a cost structure which covers both the full containers coming into the UK and part of the repositioning of getting the empty containers back out again.� Godsafe pointed out that in the shipping industry, it is not like airlines or hotels when you can drop the price and hope to create the demand because dropping the price in shipping does not create a demand.
Marchen Maersk, a Triple E, at Port of Flelixstowe. Maersk Line recently placed an order for additional 14,000 TEU vessels
Fleet and ecommerce The Maersk Group, of which Maersk Line is a part, famously owns an impressive range of Triple-Es; one of the largest shipping vessels in the world. These call into the Port of Felixstowe from the Far East. On top of this, Maersk Line recently placed an order for additional 14,000 TEU vessels. w w w. m a e r s k l i n e . c o m
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Paul Barker Commercial Director | Tel 0114 2444 836 Stephen Newell Operations Director | Tel 0114 2444 836
In 1974, Frank Newell and Paul Wright formed Newell & Wright Transport. We were a very small general haulage company, operating from rented premises. Over the following 40 years we have grown substantially in size and work for all major carriers. We operate 100+ vehicles working day and night from two sites. We have a 6.5 acre site in Sheffield which is used for our Workshop, Paint shop, Warehousing and vehicle parking. The second site is a 6 acre Rail Linked site ½ mile away in Rotherham offering container storage, repairs and rail services.
www.newellwright.co.uk traffic@nwtransport.com
SUPPLIER PROFILE
NEWELL & WRIGHT TRANSPORT
Newell & Wright Transport was formed in 1974, in over 40 years we have grown substantially in size and we are now a Specialist in Container Road Haulage. We operate a large fleet which consists of over 100 vehicles. Service and Reliability is a priority to us so we operate 24 hours, running day and night over two shifts significantly reduces the risk of delays. These vehicles operate from two sites, one of which is fully rail linked terminal. We have a large container storage site for loaded and empty containers and also offer all container repairs and maintenance. Address: : Templeborough Depot, Sheffield Road, Sheffield, S9 1RT Tel: 0114 244 4836 Fax: 0114 242 3362 Email: traffic@nwtransport.com Management: Frank Newell – Managing Director Stephen Newell – Operations Director Paul Barker – Commercial Director Website: www.newellwright.co.uk
MAERSK UK & IRELAND
S U P P LY C H A I N
Godsafe said: “We can actually put them on other trades because the other bigger ships can only be put at this moment in time on the Asia trade route. Not all ports can handle the size of a Triple-E you see, so 14,000 TEU vessels can give us a bit more flexibility and we can move them around depending on demand. “So moving forward we will concentrate on buying the ships which are most economical. Usually, that means that the larger the size the more economical they are. However, often the bigger they are means they can also be less flexible. So I think our strategy going forward will be the same as we are now; we’ll get the most suitable ships, which means a mix of sizes to be honest.” While there have been investments in assets such as the fleet, another area Maersk Line is focusing on in the UK & Ireland is ecommerce. Thanks to my.maerskline.com, its online cargo
Maersk is looking to develop systems and processes to make life easier for customers
Key Personnel
Brian Godsafe Managing Director, UK and Ireland A shipping professional with over thirty years in the industry, Brian became managing director of Maersk Line in the UK and Ireland in 2011. Prior to that, he held senior leadership roles in customer service and trade for the business, and was managing director and commercial manager of Safmarine UK. As managing director, he is responsible for Maersk Line’s commercial activity in the UK and Ireland, covering both the Maersk Line and Safmarine brands, with over 200 employees based in offices in Liverpool, Birmingham, Dublin and Felixstowe.
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• Contract hi • Container t • A new fleet • ADR trained
Express Freight the most versati in customer serv turn has enabled standards of exc
T +44 (0) 137 F +44 (0) 137
Express Fre
SERVICES (UK) LIMITED
ire transport t under 3 years d and courteous drivers
• Fully managed and operated • Rates to suit all businesses • GPS tracked for added security with full access for you or your customers
Services (UK) Ltd has been established for over 40 years and has proved to be one of ile and flexible road transport operators in the industry. We have raised the bench mark vices by giving each customer a bespoke service tailored to individual needs, this in d our customers to maintain their own service targets and client base. We are driven to cellence throughout our organisation, which is reflected in the service we offer.
75 488730 75 488759
customerservices@efs-uk.com www.efs-uk.com
eight Services (UK) Ltd, Armada House, Tilbury Freeport,Tilbury, Essex RM18 7ET
SUPPLIER PROFILE
EXPRESS FREIGHT SERVICES (UK) LTD
At Express Freight Services (UK) Ltd we offer a service package tailored to your needs, whether it is one movement or a thousand the level of service you will receive we be to the same exacting standards. We have in place state of the art computer systems to process your orders and to allow you to access your POD’s and Interchanges as and when required. The ethos within the company is ‘can do’, which enables us to respond promptly to any problems you may encounter and we will advise you of the best way to resolve any issues. This attitude to our business has enabled us to build very strong relationships with our customer base. We operate a modern fleet in excess of 75 vehicles from all the major UK ports, covering 365 days a year day and night to all customers alike. The fleet which is fully maintained by main dealers and consists of all 44 ton tractor units with a variety of trailer combinations to suit all requirements. All of our own vehicles have GPS tracking fitted which is available to any customer. Address: Express Freight Services (UK) Ltd , Armada House, Tilbury Freeport, Tilbury, Essex, RM18 7ET Telephone: 01375-488730 Email: customerservices@efs-uk.com Visit our Website: www.efs-uk.com
MAERSK UK & IRELAND
S U P P LY C H A I N
booking platform, the company is aiming to make it as easy as possible for customers to book, track and manage their cargo with Maersk Line. Godsafe envisages a time where shipping can one day be as easy as booking a flight to go on holiday, and although he appreciates it is a more complex business, the transactional side should be just as easy to navigate. He said: “We don’t want to become faceless, but we want to spend our time in front of the customer on what they’re doing next, how they are developing and so on. What we’re really doing is facilitating business, we are the middleman transporting goods between buyer and seller. “We want to develop systems and processes that makes it easier for our customer to do business with us. If we can sit down and talk
Godsafe envisages a time where shipping can one day be as easy as booking a flight to go on holiday
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Faster Easier
From Ship
To Port
To Truck Or Train
SUPPLIER PROFILE
DP WORLD LONDON GATEWAY
Collecting containers from a port terminal has never been as quick, easy and simple as it is at DP World London Gateway Port. Cargo can be ready for collection quickly after being discharged from a vessel, providing it has all the necessary customs clearances. As soon as a container is moved by the terminal’s wind resistant cranes into the stack, hauliers can book one of hundreds of collection slots available every hour to fit their logistics needs. And to speed things up even further for the modern supply chain professional, we make sure containers are ready for the driver’s arrival if booked in advance. This means quick and efficient collection and no wasted haulage time in supply chains. This is how DP World London Gateway Port is able to consistently offer gate-to-gate truck turnaround times of under 35 minutes, giving supply chain professionals a faster and easier port experience than ever before. Address: No.1 London Gateway, Stanford-le-Hope, Essex, SS17 9DY Tel: 01375 648300 Email: enquiries@londongateway.com Visit our Website: www.londongateway.com
MAERSK UK & IRELAND
S U P P LY C H A I N
to people about their business it gives us a greater understanding where we need to invest but hopefully we can then innovate together and come up with new ideas to see how we can help push businesses on.” Customer charter Underpinning the investment in ecommerce is the idea that customers should have the most modern, agreeable service Maersk Line can offer, backed up by a friendly website and positive user experience. An innovative way that the company is self-evaluating itself is through the Customer Charter, where through customer feedback, users have given Maersk Line eight areas the group should be measuring. Over time this charter has been evolving through ongoing evaluation and feedback from stakeholders. The current eight measurements are: Invoicing, Booking confirmation, Accessibility, Documentation Accuracy and Amendments, Issue Resolution, Pre-Arrival Notification, Dispute Resolution and Customer Commitment. Godsafe said: “It’s taken us some time but we’re now at the point where we can actually produce the Customer Charter for individual customers and how these eight measurements will impact them specifically. “In the world we live in that’s quite some step forward. These are items they have said they want measured, which was something the wider industry didn’t measure.”
An innovative way that the company is self-evaluating itself is through the Customer Charter
“In the world we live in that’s quite some step forward. These are items they have said they want measured, which was something the wider industry didn’t measure.” – Brian Godsafe. Managing Director
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PORT OF FELIXSTOWE THE PORT OF BRITAIN
Tel +44 1394 604 500 Email enquiries@fdrc.co.uk
The Port
t of Felixstowe Tomline House The Dock Felixstowe IP11 3SY UK
VISIT PORTOFBRITAIN.CO.UK
SUPPLIER PROFILE
FELIXSTOWE THE PORT OF BRITAIN
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THE PORT OF FELIXSTOWE
The Port of Felixstowe, known as the Port of Britain, is the UK’s busiest container port, handling approximately 4 million TEUs a year; over 40% of the UK’s containerised trade. VISIT Closest to the main shipping Lanes and the ports of Northern Europe, PORTOFBRITAIN.CO.UK Felixstowe is ideally placed for all major shipping services. Over 3km of quayside and 36 ship-to-shore cranes service the world’s largest container vessels with minimum deviation or delay. Development of Berths 8&9 made Felixstowe the first UK port capable of handling the next generation ultra-large container ships and it remains the clear port of choice for these giant vessels.
Felixstowe enjoys first-class road, rail and coastal feeder connections to all parts of the UK. It has the largest intermodal rail terminal in the country, with 62 daily arrivals or departures each day connecting the port with the UK’s industrial heartlands. Felixstowe also provides direct access to the strategic road network linking it with all major distribution centres. The Port of Felixstowe is part of the Hutchison Ports group, the world’s leading port investor, developer and operator. Address: The Port of Felixstowe, Tomline House, The Dock, Felixstowe, IP11 3SY Telephone: +44 1394 604 500 Email: enquiries@fdrc.co.uk Visit our website: Portofbritain.co.uk
MAERSK UK & IRELAND
S U P P LY C H A I N
Sustainability Another example of helping customers to understand the impact of shipping on their business is Maersk Line’s efforts at being more sustainable. Container shipping, despite its significant impact on the environment, is also one of the more environmentally efficient methods of transportation, due to its economies of scale. One example can be the carbon footprint statistics in shipping. Aberdeen Angus beef sold in London can have a higher carbon footprint that that of Argentinian beef being shipped across. It’s a surprising fact, and many statistics like this are not displayed in the public forum. As such, these sustainability factors currently does not influence the customer’s purchasing decisions, but Godsafe believes it will do in the future.
32k Number of staff employed by Maersk UK and Ireland
The charter has been evolving through ongoing evaluation and feedback from stakeholders
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MAERSK UK & IRELAND
The UK’s leading intermodal rail freight operator
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MAERSK UK & IRELAND
S U P P LY C H A I N
Corporate social responsibility has always been important to Maersk Line, and that goes beyond purchasing the most economical vessels. It is also about what the firm can do to help the environment. Over the past decade, Maersk Line has pushed the envelope for energy efficiency and CO2 reductions. Today, it has reduced its relative emissions by 40 percent and is on average more than 10 percent ahead of the rest of the industry according to global benchmarks. It has also set a bold new target to reduce carbon emissions per container moved by 60 percent by 2020 compared to levels from 2007. As well as low impact shipping, the company also utilises rail freight up and down the length and breadth of the country. It is a vital
Container shipping, despite its significant impact on the environment, is also one of the more environmentally efficient methods of transportation
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MAERSK UK & IRELAND Our customers come first With an emphasis on forging strong and lasting partnerships, we support customers at every stage along the supply chain, reducing complexity while always adding value. From the management of inbound suppliers and container shipments through to transformational change, e-fulfilment and home delivery, we will find the potential within your supply chain to add value to your business and deliver award winning customer service.
Why not talk to Wincanton...?
Call 0844 3350502 or go to www.wincanton.co.uk
BUILDING ON OUR CONNECTIONS London Container Terminal with its unique combination of Deep Sea and European trades at the same facility is expanding its connections – with greater volume, more shipping lines and more shippers than ever before. We serve every area in the World: from South America and Africa through to Europe and Australasia. Our new major warehousing and chilled developments in and around the port means that our portcentric connections simply get stronger.
London Container Terminal (Tilbury) t: 0044 (0)1375 363 700 e: info@londoncontainerterminal.co.uk www.londoncontainerterminal.co.uk
“We have bespoke arrangements with many of the retailers around getting their cargo straight to the Distribution Centres. We deal with all the major retailers …you name them, we’ve dealt with them.” – Brian Godsafe. Managing Director
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MAERSK UK & IRELAND
S U P P LY C H A I N
component to multimodal transport of the containers, and Maersk Line attempts to use rail as much as possible thanks to the favourable cost and environmental considerations. “We’re very involved in the movement in containers. We have bespoke arrangements with many of the retailers around getting their cargo straight to the Distribution Centres. We deal with all the major retailers …you name them, we’ve dealt with them.” said Godsafe. Looking into the future aspirations of the UK & Ireland business unit, Godsafe reiterated that growth and revenue generally comes from the imports and not the exports, and that Britain is not producing much as a country anymore. He said: “From what we ship out of this country, over 50 percent is scrap; waste paper and the
Growth and revenue generally comes from the imports and not the exports
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MAERSK UK & IRELAND
“Through ecommerce, a sustainable approach to business and knowing where trade is developing, Maersk Line is well positioned to remain a crucial element of the supply chain for businesses shipping to or from the UK and Ireland” – Brian Godsafe, Managing Director 30
like. If you take cars away, only 30 percent of our exports are manufactured goods from within the UK. I can’t see the export situation changing. We have to follow where the trade is actually improving or increasing. We’ve been doing that in China in recent years with their double digit growth but of course that is now slowing down. “We want to be present in the developing areas. Just look in Asia where they’re losing some of the manufacturing business from mainland China to the likes of Vietnam, Cambodia and so on. If you look at an automotive company based in England like Nissan it’s an excellent example because it really has bucked the trend of a lot of manufacturers in the UK. It managed to internally keep the cost structure low and
S U P P LY C H A I N
Company Information INDUSTRY
Container Shipping HEADQUARTERS
Copenhagen, Denmark EMPLOYEES
32,000 REVENUE
$27bn USD
the productivity high. It is actually competing internally against Nissan companies in India and China and saying to its bosses we can produce different models of cars here in the UK. “It has actually been getting brand new contracts and being given the manufacturing for the new Nissan Leaf electric car. It’s a great example of a good British manufacturer. So any success story like that we are hopeful to carry on being involved.” So there you have it – through ecommerce, a sustainable approach to business and knowing where trade is developing, Maersk Line is well positioned to remain a crucial element of the supply chain for businesses shipping to or from the UK and Ireland.
PRODUCTS/ SERVICES
Container Shipping
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12th floor, The Plaza, 100 Old Hall Street Liverpool, Merseyside, L3 9QJ +44 151 243 6313 uk.sales@maersk.com www.maerskline.com