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Big Picture
Maidstone, Kent, England
Strawberries are an early summer crop across Northern Europe, and they have become synonymous with one thing above all else: the Wimbledon tennis championships, where they are consumed with lashings of cream. For decades, Hugh Lowe Farms in Kent has supplied Wimbledon with its strawberries. They are hand-picked and delivered each morning of The Championships. Each year, 38.4 tons of strawberries, in 140,000 punnets, are consumed during the event.
In 2020, fresh strawberries were the world's 939th most traded product, with a total trade of US$2.99bn.