VISUAL STANDARDS GUIDE
VISUAL STANDARDS GUIDE
TABLE OF CONTENTS
BRAND OVERVIEW 09
Who We Are
VISUAL GUIDE 15
Our New Logo 17
Logo Anatomy 19
Sizing + Scale 23
Clear Space 25
How To Use Color 29
House of Brands 33
Typography 35
Do’s And Dont’s 37
Business System
MOVING FORWARD 41
The New American Apparel 43
Brand Extensions
BRAND OVERVIEW
09
Who We Are
WHO WE ARE
American Apparel’s mission is to support fair employment practices and provide better opportunities for all working people.
BRAND HISTORY American Apparel was a vertically integrated North American apparels company that has made many headlines over the years for all the wrong reasons. American Apparel was started by its flamboyant founder Dov Charney in Montreal in 1989. In 1997 company moved to LA and eventually grew to peak at having 250+ stores worldwide in 2011. The company embraced “Made in the USA,� mentality and publicly condemned usage of sweatshops. American Apparel is mostly known for its provocative and controversial advertising campaigns. The company designs, creates and prints its own advertisements. Since 2017, American Apparel is owned by Gildan and one can see the drastic shift in the marketing and the overall mood and tone of the brand. Today, the company has closed all physical stores and sells its products through online only.
BRAND OVERVIEW
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VISUAL GUIDE
15
Our New Logo 17
Logo Anatomy 19
Sizing + Scale 23
Clear Space 25
How To Use Color 29
House of Brands 33
Typography 35
Do’s And Dont’s 37
Business System
OUR NEW LOGO
American Apparel’s new logo draws inspiration from stability and togetherness. Symmetric appearance of letters “A� both top and bottom exhibit equality. Thick lines implemented exhibit stability. Letterform is intended to have the opposing characteristics. One can perceived small various geometric shapes as if they are pieced together from the letterform. This combination of strong & bold logo corresponding with lighter & gathered letterform is attempting to embody a message of having that a strong organization cannot stand without a group of people supporting it.
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LOGO ANATOMY
We used a lot of symmetries and geometric shapes in our new logo. This is not only for the purpose of embodying a message but to improve visual recall of our logo and brand.
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SIZING + SCALE
This sizing and scale guide will allow our logos to be work appropriately for various formats.
SYMBOL
SIGNATURE
LOGOTYPE
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HORIZONTAL VERSION
10M
2 CM
1.5 CM
0.5 CM
0.2 CM
VERTICAL VERSION
SYMBOL ONLY
WORDMARK ONLY
0.2CM
0.2CM
*BELOW 0.2 CM DO NOT PRINT
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CLEAR SPACE
Using proper proportions and clear space is essential for our logo to be perfectly presented in the real world.
2Y
6X
X
14Y
Y 3Y Y The proportions the clear space in our logo is measured by X and Y. X stand for the width and Y stand for the height.
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HOW TO USE COLOR
The colors of American Apparel are warm and formal. We wanted to maintain the American identity but did not want to use the more traditional color scheme.
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PMS 3025C R: 7 G: 81 B: 112 C: 96 M: 65 Y: 37 K: 19
PMS 172-14C
PMS 1675C
R: 90 G: 85 B: 85
R: 175 G: 80 B: 40
C: 60 M: 50 Y: 50 K: 40
C: 20 M: 80 Y: 100 K: 15
OUR SUB-BRAND COLORS
We have come up with secondary color schematics for our brand extensions. The color purple represents the extension that deals with education. The color light blue represents the extension that relates to connection and networking. The color bright orange represents the extension that relates to things that are fun and recreational oriented. The color yellow represents the brand extension that involves the service industry. VISUAL GUIDE
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FOR EDUCATION
FOR NETWORK
PMS 85-16 U
PMS 116-6 U
R: 100 G: 45 B: 90
R: 35 G: 150 B: 170
C: 60 M: 90 Y: 40 K: 30
C: 80 M: 20 Y: 30 K: 0
FOR RECREATION
FOR SERVICES
PMS P 48-8 U
PMS P 4-8 U
R: 240 G: 65 B: 20
R: 250 G: 180 B: 10
C: 0 M: 90 Y: 100 K: 0
C: 0 M: 30 Y: 100 K: 0
OUR SUB-BRANDS
From the very beginning, we wanted the new American Apparel to be more than just an apparel company. We have ambitious goal in doing a lot more. In order to make our rebranded company appear less focused in apparels, we decided it was our best interest to come up with unique logos for different subsidiaries. Notice the consistencies in the type manipulation and the overall appearance of the different logos to enhance visual recollection for our brand.
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NETWORK
EDUCATION
RECREATION
SERVICES
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TYPOGRAPHY
We decided to use this typeface called “Favorit� to compliment our logo and branding. Since this typeface is a low contrast grotesque that has a little blunt manipulation at the bottom leg of the letter R.
Favorit Foundry: Dinamo Type Foundry
Aa Accent
Body copy
Headlines
FAVORIT — LIGHT
FAVORIT — REGULAR
FAVORIT — BOLD
AaBbCc0123
AaBbCc0123
AaBbCc0123
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
abcdefghijklmn opqrstuvwxyz
abcdefghijklmn opqrstuvwxyz
0123456789!@#$%
0123456789!@#$%
0123456789!@#$%
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DO’S AND DONT’S
Here are some rules and guidelines we want to lay out to make the appearance of our logo consistent.
Mind to keep our logo at the original 100% scale.
Do not stretch the logo.
Do not rotate the logo.
Do not place the logo on color backgrounds not specified in this guide.
Do not use colors not specified in this guide for the logo.
Do not apply effects.
Do not use old logo.
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MOVING FORWARD
41
The New American Apparel 43
Brand Extensions
THE NEW AMERICAN APPAREL
The new American Apparel is not about selling clothes but about providing opportunities and improving their career paths.
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P3 ED2 ED4
EDUCATE
P1 ED1 EX1 EV1 EX2 ED3 P4 EN2 EV3
S1
EN1
S2 S3 EV2 P2
EMPLOY
INSPIRE
This Venn diagram shows the new three part mission of American Apparel’s brand extensions.
EMPLOY
INSPIRE
EDUCATE PRODUCTS P1 — American Apparel Podcast P2 — American Apparel Job Seeking Website P3 — American Apparel YouTube Series P4 — American Apparel Discussion Forum Website
SERVICES S1 — American Apparel Tailor Store S2 — American Apparel Task App S3 — American Apparel Unemployment Service
ENVIRONMENTS EN1 — American Apparel Aid EN2 — American Apparel Networking Space
EXPERIENCES EX1 — American Apparel Museum EX2 — American Apparel Internship Program
EDUCATIONAL ED1 — American Liberty Training Academy ED2 — American Apparel Library ED3 — American Apparel Exchange Program ED4 — American Apparel Language School
EVENTS EV1 — American Apparel Worker Seminar EV2 — American Apparel Career Fair EV3 — American Apparel Financial Workshop
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PRODUCTS P1 — PRODUCTS
P2 — PRODUCTS
AMERICAN PODCAST
AMERICAN RECRUITING WEBSITE
True stories for inspiration and selfimprovement for all hard working people.
A hiring platform that is catered towards pink and blue color workers. Never be intimidated by a job site ever again.
OUR APPROACH American Podcast is where we share the stories of successful individuals who truly started from the bottom to the place that they are happy with. Every story may not be rags to riches type. Instead, we want to share realistic, relatable but aspiring stories.
OUR APPROACH American Recruiting Website is a community oriented platform where workers can easily provide references for on another. There are countless qualified and exceptional service and factory workers and American recruiting website wants to make it easier for potential employers to hire them.
MISSION FOCUS American Podcast reinforces the mission of helping the workers and their future by sharing inspiring stories of exceptional individuals who have affiliation with American Apparel. SIMILAR TO The School of Greatness, Pivot DIFFERENTIATION Our stories are not focused on making happy endings. Focusing on applicable stories of journeys that everyday people take.
MISSION FOCUS American Recruiting Website reinforces the mission of helping with workers careers by creating better hiring platform service for the workers. SIMILAR TO Indeed, Glassdoor, Linkedin DIFFERENTIATION Service and factory workers can vouch for each other for references. An hiring platform catered towards your pink color and blue color workers.
P3 — PRODUCTS
P4 — PRODUCTS
AMERICAN YOUTUBE SERIES
AMERICAN DISCUSSION FORUM WEBSITE
We will dissect the controversial issues surrounding illegal immigrants and enlighten viewers with facts and details.
Community oriented discussion forum for workers from all backgrounds where they can connect and engage.
OUR APPROACH American YouTube Series is a YouTube channel that produces and shares inspiring stories of illegal immigrants. Immigration is currently a widely disputed topic and we wanted to shed some more light from different perspectives.
OUR APPROACH American Discussion Forum website is a discussion forum that is catered towards workers. Our associates in different departments that deal with worker rights, unemployment, seminars and recruitment will all be active on the forum.
MISSION FOCUS American YouTube Series reinforces the mission of inspiring the workers by providing real yet compelling stories of illegal immigrants.
MISSION FOCUS American Discussion Forum Website reinforces the mission of inspiring and helping workers by creating a platform where workers from all over the world can discuss and exchange ideas.
SIMILAR TO Living Undocumented DIFFERENTIATION It will be impossible to avoid sad contents but we will still feature some of the greatest rags to riches types of stories.
MOVING FORWARD
SIMILAR TO Reddit, Quora DIFFERENTIATION Unlike Reddit or Quora where the accounts can remain unanimous, this service will require strict account verifications. It will remain professional.
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SERVICES S1 — SERVICES
S2 — SERVICES
AMERICAN TAILOR SHOP
AMERICAN TASK APP
The shop offers alteration and repair done by our student trainee at American Liberty Training Academy.
On demand hire service platform that is designed to benefit and serve the workers.
OUR APPROACH American Tailor Store has students currently enrolled in our education program to offer affordable tailoring to provide perfect fitting suits, shirts, dresses. Alteration and repair services will be offered as well. All the profits will go straight to the student development.
OUR APPROACH American Task App is an on demand hire service platform to earn extra money by doing different tasks. This platform is worker centric where it is focused on providing right opportunity and fair pay for exceptional service providers.
MISSION FOCUS American Tailor Store reinforces the mission of helping workers with their careers by providing hands on experience for the future workforce who would be currently enrolled in our educational programs. SIMILAR TO Patagonia DIFFERENTIATION Providing opportunity for students and alums from our educational program while providing low cost service for consumers.
MISSION FOCUS American Task App reinforces the mission of helping workers with additional job opportunities by providing a hire on-the-go type of job platform. SIMILAR TO TaskRabbit, Handy DIFFERENTIATION Worker centric and taking less commission to maintain happier workers.
S3 — SERVICES
AMERICAN UNEMPLOYMENT SERVICE A service that goes above and beyond to serve and assist to materially improve the livelihoods of those in need. OUR APPROACH American Unemployment Service is a small branch of our conglomerate that is focused on the important task of taking care of our unemployed workers. Secondarily, we will assist anyone who has no access to career counseling and other HR services. We want to directly improve the legitimacy of any willing job seeking as well as quickly connect them with those looking to hire. MISSION FOCUS American Unemployment Service reinforces the mission of helping workers with their careers by giving them the assistance they need when they lose their jobs. SIMILAR TO USA.gov, Local Career Counseling and Human Services DIFFERENTIATION Collecting unemployments can be a hassle if one has never gone through it before and we want to help.
MOVING FORWARD
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ENVIRONMENTS EN1 — ENVIRONMENTS
EN2 — ENVIRONMENTS
AMERICAN AID
AMERICAN NETWORKING SPACE
A Non-profit that leverages its corporate infrastructure and networks to aid the victims of natural disasters.
Co-working space where any aspiring individual can come and connect.
OUR APPROACH American Aid is a non-profit that is focused on aiding those in need. We will help those impacted by natural disasters in California such as wildfires. American Aid will also run clothes drive where our goal is to provide clothes for those in need for free. Clothes and other donations can be easily done at your local American Apparel stores.
OUR APPROACH American Networking space is a co-working space where anyone can come to get inspiration for their career or project. We focus intensively on providing a melting pot for entrepreneurs and professionals to meet and network.
MISSION FOCUS American AID reinforces the mission of helping workers careers by providing good voluntary opportunities to expand their portfolio beyond their jobs. SIMILAR TO Goodwill DIFFERENTIATION We have logistics infrastructure where we can be creative with donations.
MISSION FOCUS American Networking Space reinforces the mission of inspiring and helping workers careers by providing co-working environments for any aspiring individuals. SIMILAR TO WeWork, Spaces, Convene DIFFERENTIATION Our co-working spaces will be clearly organized by field criteria. We focus on building professional communities first instead of being a profitable landlord.
EXPERIENCES EX1 — EXPERIENCES
EX2 — EXPERIENCES
AMERICAN MUSEUM
AMERICAN INTERNSHIP PROGRAM
Place for learning and inspiration that we curate from our students’ works.
We are committed for all our workers to never stop learning and improving.
OUR APPROACH American Museum is where we showcase realistic working environments of different sweatshops all around the world. There will also be sections showing the history of how workers rights have evolved over the years. Our current and past student works will be on display at the museum.
OUR APPROACH American Internship Program is implemented to serve the purpose of providing additional career opportunities for our workers. Partnerships with various schools and businesses in different fields can offer different experiences for our workers. In the grand scheme of things, what’s good for our workers will only benefit our organization.
MISSION FOCUS American Museum reinforces supporting workers rights by showcasing and educating about realistic working environments of different sweatshops all around the world. SIMILAR TO MoMA, LACMA DIFFERENTIATION We are not focused on well known artists or designers for display purposes.
MOVING FORWARD
MISSION FOCUS American Internship Program reinforces our mission of helping with workers careers by providing additional experience and opportunities via partnerships with other companies and schools. SIMILAR TO University Internship Programs, Coop Programs DIFFERENTIATION We are focusing on providing opportunity for people and not filling our own needs.
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EDUCATIONAL ED1 — EDUCATIONAL
ED2 — EDUCATIONAL
AMERICAN LIBERTY TRAINING ACADEMY
AMERICAN LIBRARY
Empowering those who desire and seek knowledge and skills.
A welcoming library where you can come and learn something with a passion.
OUR APPROACH American Liberty Training Academy offer real job training with hands on experience. Our employees and their immediate family members can apply to attend our free educational programs.
OUR APPROACH American Library is a hub where working people can come and casually learn. There will be professionals on site as well as scheduled classes and seminars available for anyone pursuing more knowledge in tech, information science, and digital media.
MISSION FOCUS American Liberty Training Academy reinforces our mission of enhancing workers and their family members career opportunities by offering free higher education programs. SIMILAR TO Career Training Academy DIFFERENTIATION American Apparel various subsidiaries offer hands on experience for the students.
MISSION FOCUS American Library reinforces our mission of supporting workers because it offers free seminars and courses to flatten the learning curve. SIMILAR TO Municipal Libraries DIFFERENTIATION We have a network of resources from other libraries and corporations to meet the educational demands of aspiring learners.
MOVING FORWARD
ED3 — EDUCATIONAL
ED4 — EDUCATIONAL
AMERICAN EXCHANGE PROGRAM
AMERICAN LANGUAGE SCHOOL
Unique and valuable real world experiences that will last the lifetime.
The fundamental of self-empowerment starts with the ability to communicate.
OUR APPROACH American Exchange Program embodies the belief that what is good for our employees is ultimately good for the benefit of our organization. Our programs include study abroad and co-op opportunities for our workers.
OUR APPROACH American Language School is where workers who have desire to improve their communication skills. Our classes are designed to improve practical communication skills and we offer flexibility to cater towards the working people.
MISSION FOCUS American Exchange program reinforces our mission of helping workers by providing unique educational opportunity of studying or working abroad.
MISSION FOCUS American Language School reinforces our mission of helping workers careers by giving opportunities to prove upon their communication skills.
SIMILAR TO AFS
SIMILAR TO Kaplan, City College
DIFFERENTIATION We have an established network of schools and companies for students and workers to choose from.
DIFFERENTIATION Our programs are free and is focused on practical communication skills.
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EVENTS EV1 — EVENTS
EV2 — EVENTS
AMERICAN WORKER SEMINAR
AMERICAN CAREER FAIR
Sharing the valuable knowledge and experience that will give life changing impacts for all workers.
Opening the doors of opportunities for all workers.
OUR APPROACH American Worker Seminar will feature a team of public speakers who have both direct and indirect experience in factory and retail environments. You can think of this organization for TED talk but only focused in sharing the knowledge of how to improve working environments for all workers.
OUR APPROACH American Career Fair is essentially a job fair where workers can meet hiring managers of companies and organizations that we have established connection with.
MISSION FOCUS American Worker Seminar reinforces our mission of supporting worker rights by sharing the knowledge of how to improve working environments for all workers. Additionally, we want to educate them of their rights. SIMILAR TO TED, US Department of Labor DIFFERENTIATION We focus on sharing the real stories from real-life experience people.
MISSION FOCUS American Career Fair reinforces our mission of helping workers with building their careers by offering a wide range of career opportunities that do not require a college degree. SIMILAR TO College Career Fairs DIFFERENTIATION Our Career Fairs will be targeting low income areas, prisons, and just about any area where a traditional career fair would avoid.
EV3 — EVENTS
AMERICAN FINANCIAL WORKSHOP Financial planning assistance accessible by all workers.
OUR APPROACH American Financial Workshop is established to help workers to better manage their money. Our goal is to help these hard working people starting with the basics of personal finance to retirement planning. MISSION FOCUS American Financial Workshop reinforces our mission of helping workers by better preparing them with their personal financial planning. SIMILAR TO Vanguard, Blackrock DIFFERENTIATION We want to help the pink color and blue color workers who can easily be overlooked by these giant retirement funds.
MOVING FORWARD
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ED1 — EDUCATIONAL
AMERICAN LIBERTY TRAINING ACADEMY
Empowering those who desire and seek knowledge and skills.
OUR APPROACH American Liberty Training Academy offer real job training with hands on experience. Our employees and their immediate family members can apply to attend our free educational programs. MISSION FOCUS American Liberty Training Academy reinforces our mission of enhancing workers and their family members career opportunities by offering free higher education programs. SIMILAR TO Career Training Academy DIFFERENTIATION American Apparel various subsidiaries offer hands on experience for the students.
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Graduating students attending the commencement ceremony at American Liberty Training Academy.
One of our students in American Liberty Training Academy is getting an hands on experience.
American Liberty Training Academy’s recent graduates celebrate their completion of our program.
The entrance of American Museum located next to American Liberty Training Academy.
EX1 — EXPERIENCES
AMERICAN MUSEUM
Place for learning and inspiration that we curate from our students’ works.
OUR APPROACH American Museum is where we showcase realistic working environments of different sweatshops all around the world. There will also be sections showing the history of how workers rights have evolved over the years. Our current and past student works will be on display at the museum. MISSION FOCUS American Museum reinforces supporting workers rights by showcasing and educating about realistic working environments of different sweatshops all around the world. SIMILAR TO MoMA, LACMA DIFFERENTIATION We are not focused on well known artists or designers for display purposes.
MOVING FORWARD
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The showcase of one of our students is being exhibited at our American Museum.
Visitors at American Museum are checking out our students’ work.
S1 — SERVICES
AMERICAN TAILOR SHOP
The shop offers alteration and repair done by our student trainee at American Liberty Training Academy. OUR APPROACH American Tailor Store has students currently enrolled in our education program to offer affordable tailoring to provide perfect fitting suits, shirts, dresses. Alteration and repair services will be offered as well. All the profits will go straight to the student development. MISSION FOCUS American Tailor Store reinforces the mission of helping workers with their careers by providing hands on experience for the future workforce who would be currently enrolled in our educational programs. SIMILAR TO Patagonia DIFFERENTIATION Providing opportunity for students and alums from our educational program while providing low cost service for consumers.
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This is the storefront of American Tailor Shop located in the campus of American Liberty Training Academy.
Our aspiring student is using her experience from the training academy to provide an exceptional service at our tailor shop.
These tailored suits worked on by our students are ready to be picked up.
A worker is listening to one of the episode from American Podcast.
P1 — PRODUCTS
AMERICAN PODCAST
True stories for inspiration and self- improvement for all hard working people.
OUR APPROACH American Podcast is where we share the stories of successful individuals who truly started from the bottom to the place that they are happy with. Every story may not be rags to riches type. Instead, we want to share realistic, relatable but aspiring stories. MISSION FOCUS American Podcast reinforces the mission of helping the workers and their future by sharing inspiring stories of exceptional individuals who have affiliation with American Apparel. SIMILAR TO The School of Greatness, Pivot DIFFERENTIATION Our stories are not focused on making happy endings. Focusing on applicable stories of journeys that everyday people take.
MOVING FORWARD
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An individual is listening to American Podcast to get an inspiration while working.
A young traveler is listening to American Podcast.
EV1 — EVENTS
AMERICAN WORKER SEMINAR
Sharing the valuable knowledge and experience that will give life changing impacts for all workers. OUR APPROACH American Worker Seminar will feature a team of public speakers who have both direct and indirect experience in factory and retail environments. You can think of this organization for TED talk but only focused in sharing the knowledge of how to improve working environments for all workers. MISSION FOCUS American Worker Seminar reinforces our mission of supporting worker rights by sharing the knowledge of how to improve working environments for all workers. Additionally, we want to educate them of their rights. SIMILAR TO TED, US Department of Labor DIFFERENTIATION We focus on sharing the real stories from real-life experience people.
MOVING FORWARD
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An attendee at American Seminar is writing down notes during a speech.
One of our successful alumni from our educational program is giving a speech at the American Worker Seminar.
One of American Liberty Training Academy student is participating in the discussion during one of our seminars.
An entrance at one of the locations of American Networking Space.
EN2 — ENVIRONMENTS
AMERICAN NETWORKING SPACE
Co-working space where any aspiring individual can come and connect.
OUR APPROACH American Networking space is a co-working space where anyone can come to get inspiration for their career or project. We focus intensively on providing a melting pot for entrepreneurs and professionals to meet and network. MISSION FOCUS American Networking Space reinforces the mission of inspiring and helping workers careers by providing co-working environments for any aspiring individuals. SIMILAR TO WeWork, Spaces, Convene DIFFERENTIATION Our co-working spaces will be clearly organized by fi eld criteria. We focus on building professional communities first instead of being a profi table landlord.
MOVING FORWARD
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This is an inside view of one of American Networking space
A team is holding a casual meeting to exchange ideas at one of our co-working space.
P2 — PRODUCTS
AMERICAN RECRUITING WEBSITE
A hiring platform that is catered towards pink and blue color workers. Never be intimidated by a job site ever again. OUR APPROACH American Recruiting Website is a community oriented platform where workers can easily provide references for on another. There are countless qualified and exceptional service and factory workers and American recruiting website wants to make it easier for potential employers to hire them. MISSION FOCUS American Recruiting Website reinforces the mission of helping with workers careers by creating better hiring platform service for the workers. SIMILAR TO Indeed, Glassdoor, Linkedin DIFFERENTIATION Service and factory workers can vouch for each other for references. An hiring platform catered towards your pink color and blue color workers.
MOVING FORWARD
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One user of American Recruiting Website is being interviewed for a job opening.
A job seeker is entering American Recruiting Website.
A qualified candidate was able to get hired using American Recruiting Website.
A student from American Liberty Training Academy has recently accepted an internship position at a partner company.
EX2 — EXPERIENCES
AMERICAN INTERNSHIP PROGRAM
We are committed for all our workers to never stop learning and improving.
OUR APPROACH American Internship Program is implemented to serve the purpose of providing additional career opportunities for our workers. Partnerships with various schools and businesses in different fields can offer different experiences for our workers. In the grand scheme of things, what’s good for our workers will only benefit our organization. MISSION FOCUS American Internship Program reinforces our mission of helping with workers careers by providing additional experience and opportunities via partnerships with other companies and schools. SIMILAR TO University Internship Programs, Coop Programs DIFFERENTIATION We are focusing on providing opportunity for people and not filling our own needs.
MOVING FORWARD
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An intern is getting some hands on experience thanks to American Internship Program.
An intern is able to contribute in solving real world problems thanks to American Internship Program.
EV2 — EVENTS
AMERICAN CAREER FAIR
Opening the doors of opportunities for all workers.
OUR APPROACH American Career Fair is essentially a job fair where workers can meet hiring managers of companies and organizations that we have established connection with. MISSION FOCUS American Career Fair reinforces our mission of helping workers with building their careers by offering a wide range of career opportunities that do not require a college degree. SIMILAR TO College Career Fairs DIFFERENTIATION Our Career Fairs will be targeting low income areas, prisons, and just about any area where a traditional career fair would avoid.
MOVING FORWARD
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The entrance of American Career Fair for spring 2020.
Job seekers and Hiring managers of various companies interact at American Career Fair.
Job seekers are attentively watching a presentation during American Career Fair.
TYPOGRAPHY
This book is typeset in Favorit Typeface in various weights and sizes.
PHOTOGRAPHY unsplash.com pxhere.com
DISCLAIMER
This is a student project only, produce for a class assignment. No part of this book or any other part of the project was produced for commercial use.