Phone: +91 9731388721 Email: suresh@webmarketingacademy.in Website: www.webmarketingacademy.in
Web Marketing Academy What do Web Marketing Academy programs offer? Well, for one, personalized training. While we draw on the strong personal relationships that are unique to WMA, we provide a training experience that delivers meaningful and impactful business lessons from seasoned leaders. We are not just faculty; we are your personal mentors. Here are just a few reasons why individuals and organizations seek WMA expertise:
Business philosophies that have stood out within the online marketing community
Our core principle is to educate businesses, students with best practices through our monthly workshops, seminars, conferences in IIM Bangalore & Christ University
Founders & mentors of OME Community, the biggest online marketing community in India
Search Marketing Summit, the premier International search conference in India with over 20 International delegates was brought to you by WMA and OME community
In our workshops we believe in staying current, up-to-date and sharing the knowledge. If you have attended one of our OME community meet ups, you would have witnessed this trend
Dynamic faculties who have over 9 years of International industry experience. Some of the clients include:
OME - March 2011 in Christ University, Bangalore
OME Web Marketing Best Practices session in IIM, Bangalore
WMA Faculty, Guest lecture on E Commerce best practices for professors & students from Germany
SEO Certification Program SEO Certificate Course has been designed for professionals/students, who are looking for a career in Search Engine Optimization that requires more functional SEO skills and knowledge to execute. You will learn the what, when, who, why and how of a successful SEO plan for any type of organization. Developing a successful SEO plan involves an in depth knowledge of what and how to plan, execute the plan, monitor it and continuously update the plan as per the search engine algorithm updates. Participants will get an opportunity to develop core SEO skills and practice. Participants involve themselves actively in case studies and discussions, role-plays, hands on training etc. You will benefit immensely through continuous learning and networking during and after the programme. Program Objective
Introduction to Search Engine Optimization
SEO best practices
On page/off page search engine optimization techniques
New link building techniques
Social media SEO for high rankings
How to keep up with latest search engine updates, algorithms
Advanced SEO strategies
WMA’s Approach to SEO Upon Completion students will
Understand SEO best practices Know how search engines work Understand on-page/off-page search engine optimization techniques Be able to research Keywords Understand site architecture Apply new link building techniques – updated strategies Develop Social media SEO strategy to obtain high rankings Implement content optimization Know tools to keep up with latest search engine updates, algorithms
Who Should Attend The SEO Certificate program is open to anyone interested in gaining or improving their SEO skills. This dynamic course is especially beneficial for professionals in traditional or digital marketing agencies and corporate marketing departments. It is an ideal primer for individuals looking to create or enhance their own business and take advantage of ecommerce opportunities, and for those looking to change jobs. This course can open the door to an exciting and rewarding new career. Course Benefits WMA is recognized for its leadership online marketing community relationship philosophy and web marketing success. Throughout this course, you learn the details of the effective web marketing model and how to improve results within your own organization.
WMA prepares participants for this challenging program by focusing on :
Historical & Current Business Environment Functional SEO Knowledge Strategic SEO Perspective
Historical & Current Business Environment: An understanding of the fast changing marketing tactics and its impact on business. Topics include:
SEO for the 21st century Case studies of present and past SEO industry How to keep up with SEO industry updates What it means to stay current Future of SEO Impact of social media in search
Functional Knowledge: Continuous enhancement of technical skills competencies, and understanding SEO performance. Topics include:
Web marketing management History of search Types of search engines How search engines work Best practices and guidelines Black Hat/White Hat SEO Site structure Competition analysis Keyword analysis and strategies On page/off page optimization Link building, the new way of link building Social SEO Content optimization E-Commerce optimization Mobile SEO Analytics and actionable insights Advanced SEO techniques Reporting
Strategic SEO perspective: This module integrates the functional SEO knowledge gained earlier and allows decisions and developing strategies that are appropriate for different environments. Topics include:
Local/International SEO strategies Landing page formulae creation and execution Tweaking existing and new pages for users SEO from a Users perspective
Program Content Historical and current SEO scenario Search Engines, Websites, Internet How search engines works Latest search engine page results SEO best practices On page/off page optimization Trend & Insight Holistic SEO strategies Global, local SEO strategies Web master tools Analytics and action items Tools and techniques
Certification
All participants will be awarded with a Certificate of Participation. Certification of Achievement will be given to participants who have achieved more than 60 % in their assessment.
Duration
40 hours of weekend classes 10 AM to 5 PM
Dates
9 – 10th April 16 - 17th April 23- 24th April 30th April – 1st May
PROGRAM FEE Rs. 20,000/- + 10.3% service tax per participant. The fee is payable in two installments. The payment schedule is as follows: Ist installment: Rs. 15,000/- + service tax on admission nd II installment: Rs. 5,000/- + service tax on commencement of course
ADDRESS #311, 7th Cross, Domlur,
Bangalore, Karnataka – 560071 Google Maps
REGISTRATION Please send your details and CV to the email ID suresh@webmarketingacademy.in The Program Director, Web Marketing Executive Education Programs Phone: +91 9731388721| Web: www.webmarketingacademy.in