OUR STORY

NSP was born in 2001 from the vision of Bruce “Buzz” Hansen, a life-long surfer, skater and all round waterman.

While working on Maui as a custom surfboard builder, Buzz had an epiphany about producing affordable, versatile, durable and great performing surfboards. Buzz correctly realized there were everyday surfers who needed an affordable board that performed in Hawaii, yet they didn’t require “custom” or specialized competition or extreme surf boards. His dream was a utilitarian surfboard that could ride in the back of a pick-up truck to the beach, be left in the sun all-day or loaned to a friend without fear of damage - of course it had to surf well enough to be given to his long-time surfing buddies, neighbors and friends.

The quest began, so Buzz summoned his friends working for a leading composites manufacturer with the goal to create a light, very durable surf board at highly competitive prices. Working together they introduced a new epoxy technology that would go on to revolutionize the industry and quite possibly recreational surfing. Weekend and occasional surfers no longer had to rely on the illperforming “foamies” or be relegated to the used board market.

The code name during development was “New Surf Project”. Somehow the name stuck and “NSP” was established. The word “New” reflected the brands identity, using innovative technologies that were new to the market and a new way of thinking about the surf industry.

NSP began selling in Hawaii and Australia in 2002 with immediate success, making surfing more accessible. In 2007 NSP was one of the first brands to produce SUPs based on the brand’s original concept of performance and value.

Today, NSP is one of the world’s largest brands in recreational surfing and stand-up paddleboards. Everyday new enthusiasts, young and old, go out and introduce their friends and family to the freedom of the sport and the brand.

Since 2013 NSP has produced some of the fastest SUP race boards on the planet, quickly racking up some of the most sought after and prestigious titles with the help of national and international athletes.

In over 17 years, with hundreds of thousands of boards produced, our core values remain the same. NSP stays true to the vision of creating great performing, affordable, durable surf and paddleboards that allow everyone to catch more waves.