our story

LOCATION: Portugal

PHOTOGRAPHER: Ann de Jongh

NSP was born in 2001 from the vision of Bruce “Buzz” Hansen, a life-long surfer, skater and allround waterman. While working in Maui as a custom surfboard builder, Buzz had an epiphany about producing affordable, versatile, durable and great performing surfboards. Buzz correctly realized there were everyday surfers that needed an affordable board that performed in Hawaii, yet they didn’t require “custom” or specialized competition or extreme surfboards. His dream was a utilitarian surfboard that could ride in the back of a pick-up truck to the beach, be left in the sun all day or loaned to a friend without fear of damage - of course it had to surf well enough to be given to his long-time surfing buddies, neighbors and friends and save face.

Great Performance

Buzz summoned his friends working for a leading composites manufacturer with the goal to create a light, very durable surfboard at highly competitive prices. Working together, they introduced a new epoxy technology that would go on to revolutionize the industry and quite possibly recreational surfing. Weekend and occasional surfers no longer had to rely on the ill-performing “foamies” or be relegated to the used board market.

What Does NSP stand for

The code name during development was “New Surf Project”. Somehow the name stuck and “NSP” was established. The word “New” reflects the brands identity, using innovative technologies that are new to the market and a new way of thinking about the surf industry. NSP began selling in Hawaii and Australia in 2002 with immediate success, making surfing more accessible. In 2007 NSP was one of the first brands to produce SUPs based on the brand’s original concept of performance and value.

Since 2013 NSP has produced some of the fastest SUP race boards on the planet, quickly racking up some of the most sought after and prestigious titles with the help of national and international athletes.

Continuing to spread the stoke

Today, NSP is one of the world’s largest brands in surfing, foiling and stand-up paddleboarding. Every day, young and old enthusiasts, go out and introduce their friends and family to the freedom of the sport and the brand.

In over 19 years, with hundreds of thousands of boards produced, our core values remain the same. NSP stays true to the vision of creating great high performance SUP surfing, family cruising, touring, fitness and yoga boards and continues to push the limits of innovation, performance and fun.