![](https://assets.isu.pub/document-structure/220131215924-1a6c555204816f3a0d24f597c658e832/v1/054d8a47e8e976b0ec5a16d7174381bc.jpeg?width=720&quality=85%2C50)
2 minute read
For Him
NEWS FOR HIM WHAT'S TRENDING... TECH NEWS
BEAM ME UP SCOTTY
Could holograms be about to replace video calls? Well, we may be a few years off this Star Trek-esque technology becoming mainstream but a recent Swiss watch CEO utilised this emerging tech to attend a conference in China recently - and tech pundits are saying holograms are going to be the next big thing.
Discussing the flight restrictions put in place by Covid 19, David Nussbaum, the boss of US holograms firm Portl said they were able to send a life size hologram of Swiss watchmaker, Christoph Grainger-Herr, to Shanghai instead.
![](https://assets.isu.pub/document-structure/220131215924-1a6c555204816f3a0d24f597c658e832/v1/9dc1c08056907b1d37135d14e997e55a.jpeg?width=720&quality=85%2C50)
“We beamed him from his office in Schaffhausen, Switzerland, to the event in Shanghai. He did his thing, chatted to other executives, and even unveiled a new watch, all in real time. And then we beamed him out again!” Nussbaum revealed.
The company refers to its holographic calls as “telepresence or even holoportation” as a reallife replica of them (after appearing in a white cube) appears in a 4K resolution for HD graphics with a speaker and microphone to make it feel more natural. Apparently after the Zoom calls of lockdown people are not happy with a 2D conversation and need to move on to the next level.
It doesn’t come cheap however. The starting price to install Portl’s technology starts at $60,000. So far, the US-based company counts T-Mobile and Netflix among their customers but believes it will be mainstream within the next 5 years.
Competition comes from Microsoft and Google who are ramping up their augmented holographic experiences. Meta (formerly Facebook) recently launched its social VR app Horizon Worlds which allows 3D avatars to interact in a shared virtual space.
IPHONE 14 LEAKS REVEALED
As is standard, Apple will be bringing out its official 2022 iPhone reveals this September.
There are always industry leaks about the new range but this month saw the biggest leak to date from industry insider Ross Young (who has a near perfect track record) who revealed Apple is planning to replace the notch on the iPhone 14 Pro and Pro Max with a pinch “hole and pill” design. The circular punch hole is expected to house the Face ID dot projector with the pill-shaped cut-out will contain both the camera and Face ID infrared camera. Plus, all the 4 new iPhone 14 models are tipped to be getting 120Hz displays and a whopping 6GB of RAM to keep the phones in line with the 13 Pro and Pro Max versions.
V SSKINTED MINTED
TAILORED COATS
Get a stunning tailored coat from Ted Baker in the sale at only £195 instead of £350 or opt for this ASOS Design version at a fraction of the price at £38.50.
SKINTED
ASOS Design, £38.50
MINTED
DENIM JACKETS
![](https://assets.isu.pub/document-structure/220131215924-1a6c555204816f3a0d24f597c658e832/v1/4d4e7077b1a420f61a3bb2ba33d2246e.jpeg?width=720&quality=85%2C50)
Denim is in too this season if you want more lightweight outerwear. If Minted G Star has this great fitted jacket for £190 or opt for this Skinted version which is only £40 from River Island.
SKINTED
River Island, £40