TREND WATCH

London Fashion Week is over and we’re all super inspired by another great season. One show we worked on this time was VIN + OMI. These designers have been eco-pioneers since 2004 and it was important for us to work with a sustainable brand, to learn more and support designers doing great things on a more conscious level. We worked with an outer space concept to create hair that looked impactful but not polished. We focus a lot of our energy at the forefront of trends, working directly with designers to create hair that reflects their collection and what’s happening in the fashion world. It fills the team with inspiration and in salon, we take these trends and filter them down to be suitable for our clients.

One key trend coming from Fashion Week that doesn’t require any adapting is the ‘I woke up like this’ hair, the perfect ‘French girl’ inspired style. Slightly dishevelled, the key point to note with this hair is the condition; this look only works on hair that is coloured to perfection, full of moisture and freshly cut. A lot more goes on behind the scenes with this style, but the look is expensive yet effortless.

Then we have the Disco Curls. What’s not to love about Disco Curls? Inspired by the iconic days of Studio 54, they often make star appearances throughout the years. Kylie’s ‘Spinning Around’ video. Kate Moss on her 30th wearing that blue sequin dress. Disco curls have become an iconic style. Thanks to Emily Ratajkowski and Cardi B who have been rocking curls lately, you should expect to see a lot more of them in the coming months.