Key skills and new tendencies for illustrators, designers and digital artists
$11 Edition December 2011
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Editorial Beyond the illustration Genius, captivating, even a very strange will it be? How difficult! What a great mix of feelings! This search for new talent every month is a very difficult task, every month we give ourselves the task of looking up everywhere these new promises, to further implement this section. So this month we bring you three great artists, 2 pop surrealism and one a little different, a mythological figure. Always evoking the fantastic, the
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unreal. You take us for a ride of uncertainty model that can be and what not, you lose the sense of the depth in the images. On the other hand, we remember how great of childhood, when all the creatures we saw on television could be real and not just a simple fairy tale. Hopefully you will enjoy the section the same way we did. Hours of hours spent in these two worlds reminded us how much you can enjoy life just by looking at a design.
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Table of Contents Page 8
New Tendencies
Jeff Soto Pag 9 Alberto Cerriteño Pag14 Kekai Kotoki Pag 20
Coordination Susana González Alejandra Calzada Cesar Barrantes Design
Pag 29
Susana González Alejandra Calzada Cesar Barrantes
Interview with Simon Wild Pag 33
Digital Techniques Pag 36
Horoscope
PEN TOOL Indice y Creditos
Editorial Pen Tool S.A
Pag 24
Gadgets
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Credits
Publication and Interview Susana González Alejandra Calzada Cesar Barrantes Special Thanks Profesor Andres Salas Illustrator Simon Wild
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NEW TENDENCIES Jeff Soto Artist that amaze with his illustrations
Alejandro Cerriteno Aproaching this great Mexican illustrator & designer
Kekai Kotoki From Hawai to the world
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New Tendencies
JEFF SOTO Artist that amaze with his illustrations
Jeff Soto is an artist, illustrator and muralist who has exhibited in galleries and museums around the world. The artist’s distinct color palette, subject matter and technique resonate with a growing audience and bridge the gap between Pop Surrealism and graffiti.
Jeff Soto
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Soto discovered and was inspired by artists such as Max Ernst, Frida Kahlo, Andy Warhol, Amedio Modigliani, Van Gogh and Paul Cadmus. More recent influences include Soto’s contemporaries- Dave Cooper, David Choe, Mario “Mars1” Martinez, the Clayton Brothers and Camille Rose Garcia. In 2002 Soto began working as a freelance illustrator specializing in editorial work. Some of his clients include Entertainment Weekly, Sony Music, Rockstar Games, Saatchi & Saatchi, United Airlines and Disney. With roots in graffiti as well as traditional painting, Soto continues to show in galleries which feature “Street Art” and also those which show “Pop Surrealism”. He has been called a “crossover” artist for his relevance in both genres. His work has adorned magazines, books, albums, and advertisements. In 2010 Soto began creating gig posters for various bands including Pearl Jam, The Black Keys and Soundgarden 10 PEN TOOL
Jeff Soto
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ALBERTO CERRITENO Aproaching this great Mexican illustrator & designer
Inspired by urban vinyl toys, alternative cartoons, and the pop surrealism movement, Alberto has developed his own very personal technique and style, having always present Mexican artistic influence.
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Alberto Cerrite単o
Alberto Cerrite単o is a Mexican illustrator & designer who has lived in America; Portland for nearly four years now. Strongly inspired by urban vinyl toys, alternative cartoons, and the pop surrealism movement, Alberto Cerrite単o has developed his own very personal technique and style, having always present a delicate hints of traditional Mexican artistic influences in his management of rich textures and decorative patterns. These contrast strikingly with the blending of desaturated colors and ink, sometimes featuring a vintage coffee finish. Alberto Cerrite単o illustrations have been recognized by progressive art institutions such as Juxtapoz, Create, Drawn!, The Little Chimp Society, Computer Arts, Communication Arts and IDN among others. He has also been invited to participate in collaborative art projects all around the world and diverse solo and groupal gallery shows. With more than ten years of experience as Art Director in several agencies doing advertising, print, interactive, installations and educational work. PEN TOOL
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Now is working as independent artist to collaborate with talented people with quirky and creative ideas focusing in anything where he can apply his illustrative creations.
“I’m pretty sure my work is understood because it is not complicated nor pretentious at all.” Alberto was born on September 6th in Mexico City, his love for drawing started since he was a little Pre-K student. His dad is an engineer and worked with architects so he used to bring home a lot of different papers and professional fine pencils and soft rubber erasers for his lil’ artist, and his mom used to bring watercolors and thick paper to the family picnic gatherings in the countryside, she knew her boy will prefer to draw instead of kicking the ball or run trying to catch the frisbee. So time goes by and he grew and since middle school he started to do some “graphic design” jobs for friends and as a personal hobby, then he got a bachelor’s degree in Graphic Design and after being working for several and some important agencies in Mexico City, he decided to move to the USA. PEN TOOL
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KEKAI KOTOKI From Hawai to the world
Illustration Surreal Medieval Rorestru ntintorem et experis ciusaes sintiis molupta tiumenitio corepudanda eium sincia perum elecum sitatus. Ra conseniet, assequis magniet et expliqui is que prae.
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Kekai Kotoki
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Born and raised on the Big Island of Hawaii, Kekai has always had a passion for art. Finding the sunshine and beautiful scenery distracting he moved to dreary Seattle in 2000 to attend art school. After graduating he proceeded to attempt a career at doing art. This meant getting a job at ArenaNet, the makers of the Guild Wars franchise as a lowly texture artist. Through hard work and more than a little luck he was able to become a concept artist. Kekai can still be found in Seattle at ArenaNet. He is working hard as Lead Concept Artist on Guild Wars 2 and on a burgeoning illustration career.
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Kekai Kotoki
Experience ArenaNet, Wizards of the Coast, Tor Books, Blur, DC Comics, Fantasy Flight Games, Paizo, Phoenix Age, ROBOT Communications, ImagineFX, Macmillan, Fantom Print, Eclipse Publishing, Ballistic Publishing, Brilliance Audio, K2 Snowboarding.
Awards Spectrum 17 Expose 8 Master Award, Charr Canon Excellence Award, Cowboy vs Sandworms Exotique 6 Spectrum 16 Silver Award - Concept Art, Snow Battle Spectrum 15
Kekai Kotoki
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GADGETS
Technology to the hand of an illustrator
In this article the new tablets and mouse. The Intous4 L Tablet and 3Dconnexion 3D Mouse, 2 models that will change the way to illustrate digitally.
Intous4 L Tablet
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Gadjets
3D connexion Mouse
Gadjets
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3Dconnexion - Mouse 3D 3Dconnexion with the 3D Mouse innovate in the way of working with 3D applications. With the series of this brand 3D mice can move, zoom or rotate like we’re holding the model in the hand, so intuitive and practical with a level of control that would be impossible to achieve with a conventional mouse or keyboard. In the center of each 3Dconnexion 3D mouse is the control head. You can press slightly, pulling, Offset or tilt to rotate, zoom and rotate models or camera views simultaneously.
If you increase the pressure to go faster or decrease pressure to make more complex settings. This Mouse is compatible with most 3D programs and more commercial applications of the market as Maya, 3DMax, Blender, Cinema 4D, among others. 26 PEN TOOL
Gadjets
Wacon - Intuos4 L Desktop Tablet. For use in professional jobs that require precision and lightness in the strokes. This size tablet provides a 1:1 mapping ratio for most monitors and allows to apply artistic forms of expression which requires moving the whole arm. The tablet has ExpressKeys and Touch Strips on both sides of the active area to meet the demands of right and left handed.
The new Intuos4 L comes with the Intuos4 Grip Pen provides the most intuitive input system for your computer.
Gadjets
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INTERVIEW Exclusive interview with SIMON WILD
In this article we dive with Simon Wild’s own words in his vitality, joy and brithness that shows in his illustrations.
Interview
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-Tell us about what you work ? I illustrate images that hint at a theme, or a story, or something I have heard, or a location in some way. I want people to enjoy my images by employing some sense of personal interpretation. I work across hand drawn, digital, screenprint and collaged images. I take every opportunity I can to retain a hand made flavour to my work. I am fascinated by design rules, and I think illustration is like a big black whole. It’s taking the best elements of fashion, culture, science, politics, and current affairs, and sucking it all in, spitting it out the other side as reflective communication relevant to our time. I pay attention to core design principles in my work, for example, colour, composition, typography, layout and form, which all play their part in bringing my illustrations to life.
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Interview
-What inspires you? Travel and the desire to make a better more colourful world. I believe colour is powerful and that it can unite and heal. I like stories. Maurice Sendak once said ‘Most illustrators are frustrated writers’ I am also both frustrated and influenced by the fact that I fall into this category. I am also inspired by the work of film composer John Williams, whose scores for me are the best examples of narrative music you could listen to while working. Anything that shines a mirror back at humanity I am drawn to.
-What has been your proudest moment so far? Getting paid for the very first time for an illustration. It was a wine label for an Australian design agency. I will keep the payment receipt
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forever. That’s the moment I use to pick myself up whenever the chips are down. The fact that somebody likes my work enough to pay for it.
- What has been your greatest project? My children’s book, which is something I only ever dreamed of doing not too long ago. I hope to work on many more in the future.
- How do you see yourself in 10 years? I hope to be fully established in illustration so that I can give some of my time to help support and promote other illustrators and creative individuals. I want to continue writing and illustrating stories for children, travel more, and own a proper desk & plan chest to store my work in. I would also like to set up a team of regular illustrators to work with on bigger projects.
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DIGITAL TECHNIQUES Discover softwares that will help you develope yourself
Some of the best programs that you can use to develope your digital skills and techniques.
Digital Techniques
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Illustrator Adobe® Illustrator® CS5 software helps you create distinctive vector artwork for any project. Take advantage of the precision and power of sophisticated drawing tools, expressive natural brushes, and a host of time-savers.
Corel® Painter™ 12 Is the world’s leading digital art software. Designed for artists by artists, it opens up a world of creativity by offering progressive drawing tools, lifelike Natural-Media® brushes and the most realistic digital painting experience. With its impressive array of brushes, paper textures, paints, oils, watercolors and more, there are no limits to what you can create. 34 PEN TOOL
Digital Techniques
The Ultimate Digital Sketchbook Autodesk速 SketchBook速 Pro paint and drawing software enables you to transform your desktop computer, laptop, or tablet PC into the ultimate sketchbook. With professional-quality sketching capabilities and an intuitive interface, even new users can be productive within minutes. SketchBook Pro software offers the sketching software capabilities and quality results expected by professionals: Illustration, Entertainment, Graphic arts, Industrial design, Automotive and Architecture
Photoshop The newest version of Adobe速 Photoshop速 CS5 software redefines digital imaging with breakthrough tools for photography editing, superior image selections, realistic painting, and more. And now, use it with creativity-boosting mobile apps.
Digital Techniques
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HOROSCOPE 2011
Pisces Feb-20 Mar-21
Sagitario Aquarius
Nov-22 Dec-21
Jan-20 Feb-20
A lot of agencies will talk about your excellent work, great month to use radio as the media.
You’ll never get tired of publicity, design is your life, start doing some new projects
Gemini May-21 June-21 Prediction: for the new year the agency change all the computers, they will promote you and rise yoursalary, you’ll travel to another place and meet a famous designer and you will work with him, your personal life will be full of colors and the pixels never bothered you, you can start your own agency with some extra money that you have. Color: C 8 M 2 and 22 K 16 Media:TV radio graphic
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Horoscope
Capricorn Dec-21 Jan-20
Start searching another better job than the one you have.
This is your year to start searching a job apply this color on your works: M7 Y33 K6 C12.w
Scorpio Oct-23 Nov-22
Libra Set-23 Oct-23
This is your year to make shirts with amazing designs use color: Y7 M7 C3 K2
This year your going to be in a designer magazine, trust in your creativity.
Virgo Agu-23 Set-23
It’s time to run. Some agencies have a vacant, and this is your good luck year.
Leo
Aries Mar-21 Apr-20
The half of your documents where damage, you will need to start all again.
July-23 Agu-23
Taurus Apr-21 May-21
Your keyboard run out of the control keys Alt and tabs.
Good time to backup, you can crack, find new ways to illustrate your ideas.
Cancer June-21 July-23
You remember the order of work you were leaving for another time.
Horoscope
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