Shaping Heroes Vol.01 by Susanna Palm

SHAPING HEROES VOL.01 ISSUE 01-09 CREATED BY SUSANNA PALM

TO MY HEROES PAPPA & MAMMA

I S S U E N O »>

PROJECT >> P R O M O T I O N A L

BOOK

PAGE >> 0 6

PROJECT >> B O O K

DESIGN & SYSTEM

PAGE >> 3 2

PROJECT >> T Y P O G R A P H Y

CARDSET

PAGE >> 5 8

PROJECT >> B R E A K A B L E

GLASS

PAGE >> 7 6

PROJECT >> I D E N T I T Y

REDESIGN

PAGE >> 9 4

PROJECT >> W I N E

PACKAGING

PAGE >> 1 1 8

PROJECT >> M O B I L E

APPLICATION

PAGE >> 1 3 4

PROJECT >> R E T A I L

BRANDING

PAGE >> 1 5 0

PROJECT >> I D E N T I T Y

PAGE >> 1 7 2

COLLECTION

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<06>

CREATED

SUSANNA

PALM

>> H O W

WRITE

FROM

JUST BECAUSE SOMEONE STUMBLES AND LOSES THEIR WAY, IT DOESN’T MEAN THEY’RE LOST FOREVER. Professor Charles Xavier >> X - M e n : D a y s o f F u t u r e P a s t , 2 0 1 4

I S S U E N O »>

P R O J E C T ..................................

01/

>> P R O M O T I O N A L

BOOK

C O U R S E .................................... >> V I S U A L

SYSTEMS 02

I N S T R U C T O R .............................. >> E S Z T E R

CLARK

D A T E ...................................... >> F A L L

2016

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> H O W

TO WRITE FROM A-Z

T A R G E T ................................................... >> 1 3 – 1 9

M/F

K E Y W O R D S ................................................ >> E C S T A T I C ,

TRANSPARENT

T Y P E F A C E................................................. >> T R A D E

GOTHIC

P A P E R .................................................... >> N E E N A H

ENVIRONMENT PC 100 NATURAL

P R I N T .................................................... >> E P S O N

ARTISAN 1430

P R O D U C T I O N .............................................. >> A D O B E

ILLUSTRATOR

>> A D O B E

PHOTOSHOP

>> >> >>

S W A T C H E S ................................................ >>



ISSUE

<01>

>> H O W

WRITE

FROM

O B J E C T I V E & S O L U T I O N ................................. >> Create a promotional piece for an existing company.

I chose the publishing company Penguin Random House. >> Penguin Random House often focuses on young writers and

supports different writing organizations. This piece was made to target teenagers, and to help them both find their voice in writing and evolve their creativity. >> I created a book that has tips and tricks on how to

write, including how to build a character and gather inspiration. It goes through the alphabet, and each letter represents a simple word, sentence or quote that helps the reader evolve their writing skills. >>

>> P A G E

<09>

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<10>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> P R O J E C T

>> H O W

WRITE

MOODBOARD

>> P A G E

<11>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<12>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<13>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<14>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<15>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<22>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<23>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<24>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<25>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<26>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<27>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<28>

CREATED

SUSANNA

PALM

>> H O W

>> P A G E

WRITE

<29>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<30>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<31>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<32>

CREATED

SUSANNA

PALM

>> A P P R O A C H I N G

ZERO

INTELLIGENCE IS NOT A PRIVILEGE, IT IS A GIFT. AND YOU USE IT FOR THE GOOD OF MANKIND. Doctor Octopus >> S p i d e r - M a n 2 , 2 0 0 4

I S S U E N O »>

P R O J E C T ..................................

02/

>> B O O K

DESIGN & SYSTEM

C O U R S E .................................... >> T Y P O G R A P H Y

I N S T R U C T O R .............................. >> J O H N

NETTLETON

D A T E ...................................... >> S P R I N G

2016

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> A P P R O A C H I N G

ZERO

T A R G E T ................................................... >> 2 0 – 4 0

M/F

K E Y W O R D S ................................................ >> S Y S T E M A T I C ,

ROBUST

T Y P E F A C E................................................. >> B E R T H O L D

AKZIDENZ GROTESK

P A P E R .......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> R E D

RIVER PAPER PREMIUM MATTE

P R I N T .................................................... >> E P S O N

ARTISAN 1430

P R O D U C T I O N .............................................. >> A D O B E

INDESIGN

>> A D O B E

PHOTOSHOP

>> B I N D I N G

BY CALIFORNIA OFFICE SERVICE

>> >>

S W A T C H E S ................................................ >>



ISSUE

<02>

>> A P P R O A C H I N G

ZERO

O B J E C T I V E & S O L U T I O N ................................. >> Create a book that would fit nicely on a coffee table.

The book should be of a subject within science or natural phenomena, for which I chose the history of mathematics and the invention of the symbol zero. >> The world is made up of numbers, and they have been part

of our history since the beginning of our civilization. The invention of the symbol zero was and still is groundbreaking, making it possible for us to count everything. >> I wanted to create a book about numbers that would

catch people’s eye, and make them intrigued by numbers. with a colorful and robust design, I wanted to give numbers the appreciation they deserve. >>

>> P A G E

<35>

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<36>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> P R O J E C T

>> A P P R O A C H I N G

MOODBOARD

>> P A G E

<37>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<38>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<39>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<40>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<41>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<44>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<45>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<46>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<48>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<49>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<50>

CREATED

SUSANNA

PALM

>> H O W

>> P A G E

WRITE

<51>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<52>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<53>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<54>

CREATED

SUSANNA

PALM

ISSUE

<02>

>> A P P R O A C H I N G

>> P A G E

<55>

ZERO

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<56>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<58>

CREATED

SUSANNA

PALM

>> B U T C H E R ’ S

CUT

DEATH IS WHAT GIVES LIFE TO KNOW YOUR DAYS ARE NUMBERED. YOUR TIME IS SHORT. The Ancient One >> D o c t o r S t r a n g e , 2 0 1 6

I S S U E N O »>

P R O J E C T ..................................

03/

>> T Y P O G R A P H I C

CARDSET

C O U R S E .................................... >> T Y P O G R A P H Y

I N S T R U C T O R .............................. >> D A V I D

HAKE

D A T E ...................................... >> S P R I N G

2015

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >>

BUTCHER’S CUT

T A R G E T ................................................... >>

30–50 M/F

K E Y W O R D S ................................................ >>

RUSTIC, LOGICAL

T Y P E F A C E ................................................. >>

TRADE GOTHIC

P A P E R .................................................... >>

EPSON ULTRA PREMIUM MATTE

P R I N T .................................................... >>

EPSON ARTISAN 1430

P R O D U C T I O N .............................................. >>

ADOBE ILLUSTRATOR

ADOBE INDESIGN

>> >> >>

S W A T C H E S ................................................ >>



ISSUE

<03>

>> B U T C H E R ’ S

CUT

O B J E C T I V E & S O L U T I O N ................................. >> Choose a typeface and then create a card set with a

theme that would work well with the typeface. I chose to work with Trade Gothic, a strong and rustic typeface that reminded me of meat. >> I grew up on a farm in Sweden, and knowing the different

parts of an animal was something I learned at an early age. I wanted to create an infographic on the different parts of an animal that was easy to follow and still interesting to look at. >> With only two main colors, I let the animals and the

typeface speak for themselves, showing nothing too complicated but still delivering the necessary information. >>

>> P A G E

<61>

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<62>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<03>

>> B U T C H E R ’ S

MOODBOARD

>> P A G E

<63>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<64>

CREATED

SUSANNA

PALM

ISSUE

<03>

>> B U T C H E R ’ S

>> P A G E

<65>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<66>

CREATED

SUSANNA

PALM

ISSUE

<03>

>> B U T C H E R ’ S

>> P A G E

<67>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<68>

CREATED

SUSANNA

PALM

ISSUE

<03>

>> B U T C H E R ’ S

>> P A G E

<69>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

03 04 08 07

PAGE

<70>

ISSUE

<03>

>> B U T C H E R ’ S

¬ ¬

CUT

01 02 03

>> P A G E

<71>

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<72>

CREATED

SUSANNA

PALM

ISSUE

<03>

>> B U T C H E R ’ S

>> P A G E

<73>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<74>

CREATED

SUSANNA

PALM

ISSUE

<03>

>> B U T C H E R ’ S

>> P A G E

<75>

CUT

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<76>

CREATED

SUSANNA

PALM

>> S T A R

WARS

WHISKEY

YOU CAN’T STOP THE CHANGE, ANY MORE THAN YOU CAN STOP THE SUNS FROM SETTING. Shmi Skywalker >> S t a r W a r s : E p i s o d e I - T h e P h a n t o m M e n a c e , 1 9 9 9

I S S U E N O »>

P R O J E C T ..................................

04/

>> B R E A K A B L E

GLASS

C O U R S E .................................... >> P A C K A G E

DESIGN 02

I N S T R U C T O R .............................. >> T H O M A S

MCNULTY

D A T E ...................................... >> F A L L

2015

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >>

STAR WARS WHISKEY GLASS

T A R G E T ................................................... >>

STAR WARS FANS

K E Y W O R D S ................................................ >>

STAR WARS, RETRO

T Y P E F A C E S ............................................... >>

ITC AVANT GARDE GOTHIC STD

...................................................

RED RIVER PAPER ARCTIC POLAR LUSTER

P R I N T .................................................... >>

EPSON ARTISAN 1430

P R O D U C T I O N .............................................. >>

ILLUSTRATOR

SILVER FOIL

>> >> >>

S W A T C H E S ................................................ >>



ISSUE

<04>

>> S T A R

WARS

WHISKEY

O B J E C T I V E & S O L U T I O N ................................. >> Create an interesting packaging for glass. I chose to

do the packaging for whiskey glasses. >> With the new Star Wars movie, The Force Awakens, coming

out in December 2015, I wanted to give the fans a new way to enjoy the film. The generation that came to love the first trilogy has now come to an age where they can enjoy a glass of whiskey, so why not give them just that? >> I created a limited edition set of whiskey glasses.

The new main characters from the movie were each given a whiskey glass and packaging, created with a retro design mixed together with the classical design of the Star Wars universe. The different glasses and their own packaging each have a form and color that represent the character they are displaying. >>

>> P A G E

<79>

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<80>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<04>

>> S T A R

WARS

>> P A G E

<81>

MOODBOARD

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<82>

CREATED

SUSANNA

PALM

ISSUE

<04>

>> S T A R

WARS

>> P A G E

<83>

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<86>

CREATED

SUSANNA

PALM

ISSUE

<04>

>> S T A R

WARS

>> P A G E

<08>

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

KY LO R E N WHISKEY GLASS THE LIMITED EDITION PAGE

<07>

ISSUE

<04>

>> S T A R

WARS

>> P A G E

<89>

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<90>

CREATED

SUSANNA

PALM

ISSUE

<04>

>> S T A R

WARS

>> P A G E

<91>

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<92>

CREATED

SUSANNA

PALM

ISSUE

<04>

>> S T A R

WARS

>> P A G E

<93>

WHISKEY

GLASS

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<94>

CREATED

SUSANNA

PALM

>> T O U C H S T O N E

IDENTITY

I HAVE MUCH TO LEARN. I KNOW THAT NOW. SOME DAY, PERHAPS, I SHALL MAKE YOU PROUD. Thor >> T h o r , 2 0 1 1

I S S U E N O »>

P R O J E C T ..................................

05/

>> I D E N T I T Y

REDESIGN

C O U R S E .................................... >> S T R A T E G I E S

FOR BRANDING

I N S T R U C T O R .............................. >> T O D D

HEDGPETH

D A T E ...................................... >> F A L L

2016

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> T O U C H S T O N E

IDENTITY GUIDELINE MANUAL

T A R G E T ................................................... >> 3 0 – 5 0

M/F

K E Y W O R D S ................................................ >> M E M O R A B L E ,

FRIENDLY

T Y P E F A C E................................................. >> A K Z I D E N Z - G R O T E S K T

NEXT, BAUER BODONI

P A P E R .................................................... >> N E E N A H

ENVIRONMENT PC 100 NATURAL

P R I N T .................................................... >> A R T I S A N

1430

P R O D U C T I O N .............................................. >> A D O B E

ILLUSTRATOR

>> A D O B E

PHOTOSHOP

>> A D O B E

INDESIGN

>> A D O B E

AFTER EFFECTS

S W A T C H E S ................................................ >>



ISSUE

<05>

>> T O U C H S T O N E

IDENTITY

O B J E C T I V E & S O L U T I O N ................................. >> Redesign the identity of an existing brand and create

a guideline manual for it. I chose to redesign the film studio Touchstone. >> I wanted to create an identity that would put the brand

back on the map once again, to make it memorable and strong, and create a design and marketing that would show what the brand is and can be. >> The identity itself was inspired by Stonehenge, a

monument that has stood strong for hundreds of years, to give the impression that this brand, as well, is strong and will last for years. >>

>> P A G E

<97>

ÂÂŹ ÂŹ

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<98>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<05>

>> T O U C H S T O N E

MOODBOARD

>> P A G E

<99>

IDENTITY

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<100>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<104>

CREATED

SUSANNA

PALM

ISSUE

<05>

>> T O U C H S T O N E

>> P A G E

<105>

IDENTITY

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<106>

CREATED

SUSANNA

PALM

ISSUE

<05>

>> T O U C H S T O N E

>> P A G E

<107>

IDENTITY

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<108>

CREATED

SUSANNA

PALM

>> H O W

>> P A G E

WRITE

<109>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<110>

CREATED

SUSANNA

PALM

ISSUE

<05>

>> T O U C H S T O N E

>> P A G E

<111>

IDENTITY

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<112>

CREATED

SUSANNA

PALM

ISSUE

<05>

>> T O U C H S T O N E

>> P A G E

<113>

IDENTITY

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<114>

CREATED

SUSANNA

PALM

ISSUE

<05>

>> T O U C H S T O N E

>> P A G E

<115>

IDENTITY

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<118>

CREATED

SUSANNA

PALM

>> E L E V E N E L E V E N

WHY DO WE FALL, SIR? SO THAT WE LEARN TO PICK OURSELVES UP. Alfred Pennyworth >> B a t m a n B e g i n s , 2 0 0 5

I S S U E N O »>

P R O J E C T ..................................

06/

>> W I N E

PACKAGING

C O U R S E .................................... >> P A C K A G E

DESIGN 03

I N S T R U C T O R .............................. >> T H O M A S

MCNULTY

D A T E ...................................... >> F A L L

2016

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> E L E V E N E L E V E N

T A R G E T ................................................... >> 3 0 – 4 5

M/F

K E Y W O R D S ................................................ >> P O P

ART, ROMANESQUE

T Y P E F A C E................................................. >> G O T H A M ,

FUTURA STD

P A P E R .................................................... >> M A T T E

VINYL LABEL

P R I N T .......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> P L O T N E T ,

SAN FRANCISCO

P R O D U C T I O N .............................................. >> A D O B E

ILLUSTRATOR

>> >> >> >>

S W A T C H E S ................................................ >>



ISSUE

<06>

>> E L E V E N E L E V E N

O B J E C T I V E & S O L U T I O N ................................. >> Chose an existing winery, and design a new label for a

Cabernet Sauvignon and a Chardonnay wine. I chose the winery ElevenEleven, located in Napa Valley, California. >> ElevenEleven is a beautiful winery that has an

environment that is mixed with different cultures and pop art. I wanted to emphasize their values of being wine enthusiasts, travelers and art lovers, make their brand stand out from the crowd, and show why they are unique and unconventional in the best way. >> I wanted to reflect the atmosphere of the winery in

my designs, and to bring the brand’s values together. The pattern that I used for the wines is based on a wooden wall that exists in the winery, but with a more modern and colorful touch. >>

>> P A G E

<121>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<122>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<06>

>> E L E V E N E L E V E N

MOODBOARD

>> P A G E

<123>

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

2 013 CA B E RN E T SAUVIGNON napa valley california

2 0 CA B E RN E T 13 SAUVIGNON napa valley california

2 0 CA B ERN E T 13 SAUVIGNON napa valley california

PAGE

<124>

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<126>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<128>

CREATED

SUSANNA

PALM

ISSUE

<06>

>> E L E V E N E L E V E N

>> P A G E

<129>

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

1 0 1 0 1

ISSUE

<06>

¬ ¬

>> E L E V E N E L E V E N

0 1 1 0 0 1 1 1 1 0 0 1 1 0 2 012 1 0 0 1 1 MERLOT 0 0 0 0 1 1 0 0 1 NAPA VALLEY CALIFORNIA 1 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 1 0 0 1 1 0 0 1

>> P A G E

<131>

1 0 1 0 1

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<07>

CREATED

SUSANNA

PALM

ISSUE

<06>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<134>

CREATED

SUSANNA

PALM

>> M O V G L I

SOMETIMES, THE THING YOU’VE BEEN LOOKING FOR YOUR WHOLE LIFE IS RIGHT THERE BESIDE YOU ALL ALONG. Peter Quill, Star-Lord >> G u a r d i a n s o f t h e G a l a x y V o l . 2 , 2 0 1 7

I S S U E N O »>

P R O J E C T ..................................

07/

>> M O B I L E

APPLICATION

C O U R S E .................................... >> G R A P H I C

DESIGN 03

I N S T R U C T O R .............................. >> M I C H A E L

TAYLOR

D A T E ...................................... >> S P R I N G

2016

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> M O V G L I

T A R G E T ....... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> 1 5 – 3 0

M/F

K E Y W O R D S ................................................ >> C H R O M A T I C

FUSION

T Y P E F A C E................................................. >> F U T U R A

STD

P A P E R .................................................... >> N / A

P R I N T .......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> N / A

P R O D U C T I O N .............................................. >> A D O B E

ILLUSTRATOR

>> I N V I S I O N >> >> >>

S W A T C H E S ................................................ >>



ISSUE

<07>

>> M O V G L I

O B J E C T I V E & S O L U T I O N ................................. >> Create a new mobile application. Anything was possible

as long as it solved a problem. I chose to create a movie app that would help the users find a movie that they could watch. >> As of 2017, people have seen almost everything. Trying

to find an unseen movie to watch online can be nearly impossible. People can spend hours just trying to find a movie, and the movies people recommend on online sites are rarely a good match. >> I created Movgli, an app that lets you swipe movies

that you like or dislike, and will then match you with a movie based on your swipes. The design is made to be easy, so that the user experience won’t take away from the real reason someone is using it: Find a movie to watch that is more unique for the users taste. >>

>> P A G E

<137>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<138>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<07>

>> M O V G L I

MOODBOARD

>> P A G E

<139>

¬ ¬

MOVIE PROFILE

PROFILE

MOVIE PROFILE

Headline

subhead

CAST & CREW PHOTOS STORYLINE

Headline

DETAILS

subhead

BOX OFFICE

STUDENT: SUSANNA PALM

DID YOU KNOW?

GR 360: GRAPHIC DESIGN 3

A single mother, plagued by the violent death of her husband, battles with her son's fear of a

SIMILAR

monster lurking in the house, but soon discovers a sinister presence all around her.

SEEN

TOP 10

WATCHLIST

FRIENDS

NEW MOVIES

DISCUSSIONS

GAMES

REFINED PAPER PROTOTYPE: DASHBOARD INFO

TRAILER

RATINGS

INFO

WATCHLIST

TRAILER

RATINGS

WATCHLIST

DASHBOARD

MM MOVIE MATCH

R AT E

N EW F OR YOU

F R IEN DS T OP

PROFILE

DISC USSION

SH OWT IM ES

SOCIAL

PAGE

<140>

LOG O

SEEN

MY TOP 10

MOVIE

2. MOVIE

3. MOVIE GR 360:

MOVIE

5. MOVIE

6. MOVIE

FRIENDS

1. MOVIE

STUDENT: SUSANNA PALM

FRIEND

7. MOVIE

FRIEND

REFINED PAPER PROTOTYPE: SOCIAL

MOVIE PREFERENCES

FRIEND

INSTRUCTOR: MICHAEL TAYLOR FRIEND FRIEND SPRING 2016

4. MOVIE GRAPHIC DESIGN 3

SETTINGS

DASHBOARD

FRIEND

SOCIAL

ACCOUNT

TOP 100

TOP WATCHLISTS

1. MOVIE

FRIENDS

SETTINGS

MEDIA LINKED

NOTIFICATIONS

LOCATION

OTHER

OUT

DISCUSSION

FRIEND TOP

TOP TRAILERS

RECOMMENDED

>> P A G E

<141>

2. MOVIE

3. MOVIE

5. MOVIE

6. MOVIE

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<142>

CREATED

SUSANNA

PALM

ISSUE

<07>

>> M O V G L I

>> P A G E

<143>

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

PAGE

<144>

ISSUE

<07>

¬ ¬

>> M O V G L I

>> P A G E

<145>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<146>

CREATED

SUSANNA

PALM

ISSUE

<07>

>> M O V G L I

>> P A G E

<147>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<148>

CREATED

SUSANNA

PALM

ISSUE

<01>

¬ ¬

>> P A G E

<149>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<150>

CREATED

SUSANNA

PALM

>> F A U N A

STORE

ONLY LOVE CAN TRULY SAVE THE WORLD. SO I STAY. I FIGHT AND I GIVE, FOR THE WORLD I KNOW CAN BE. Diana Prince, Wonder Woman >> W o n d e r W o m a n , 2 0 1 7

I S S U E N O »>

P R O J E C T ..................................

08/

>> R E T A I L

BRANDING

C O U R S E .................................... >> P A C K A G E

DESIGN 04

I N S T R U C T O R .............................. >> M I C H A E L

OSBORNE

D A T E ...................................... >> S P R I N G

2017

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> F A U N A

STORE

................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

>> 2 5 – 7 0

M/F

K E Y W O R D S ................................................ >> F U N C T I O N A L

ELEGANCE

T Y P E F A C E................................................. >> A L T E R N A T E

GOTHIC, SIMONCINI GARAMOND STD

P A P E R ......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> V E L V E T

PAPER

P R I N T .................................................... >> P L O T N E T ,

SAN FRANCISCO CA

P R O D U C T I O N .............................................. >> I L L U S T R A T O R >> A D O B E

PHOTOSHOP

>> >> >>

S W A T C H E S ................................................ >>



ISSUE

<08>

>> F A U N A

STORE

O B J E C T I V E & S O L U T I O N ................................. >> Together with a team create a store brand as well as

its own private labels. Create the identities, categories, and packaging of the store brand and its private labels. >> We named the store Fauna, based on the Roman deity of

the same name, since we wanted the store to have an earthy look and feel, but still be thought of as elegant. >> Fauna is a brand for people who appreciate quality

specialty goods, who shop with purpose, and who seek a curated experience. Our clients don’t mind walking out of the store with something they didn’t know they wanted.

COLLABORATION >> A M A N D A >> C O R Y

HALL

>> C A T H E R I N E >> S U S A N N A

B E TW E E N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

WANGERSHEIM SANTOSO

PALM

>> P A G E

<153>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<154>

CREATED

SUSANNA

PALM

ISSUE

>> P R O J E C T

<08>

>> F A U N A

STORE

MOODBOARD

>> P A G E

<155>

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

S T O R E B R A N D .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> F A U N A

KEYWORD

A D J E C T I V E S ...................................

>> F U N C T I O N A L E L E G A N C E

C A T E G O R I E S .............................................. >> H O M E , K I T C H E N , F O O D

SUB

B R A N D .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

>> F L O R A C A F É & G A R D E N

KEYWORD

A D J E C T I V E S ...................................

>> R U S T I C C H A R M

C A T E G O R I E S .............................................. >> C A F É & G A R D E N

PRIVATE

L A B E L ..........................................

>> H A Z E L

KEYWORD

A D J E C T I V E S ...................................

>> M O D E R N G O U R M E T

C A T E G O R I E S .............................................. >> S P E C I A L I T Y F O O D

PRIVATE

L A B E L ..........................................

>> R O O S T

KEYWORD

A D J E C T I V E S ...................................

>> C O N T E M P O R A R Y S P I R I T

C A T E G O R I E S .............................................. >> N E W H O M E

PRIVATE

L A B E L ..........................................

>> E V E

KEYWORD

A D J E C T I V E S ...................................

>> S O P H I S T I C A T E D L U X U R Y

C A T E G O R I E S .............................................. >> B A T H & B E A U T Y

PAGE

<156>

ISSUE

<08>

>> F A U N A

STORE

F A U N A M I S S I O N S T AT E M E N T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> Fauna was founded on the values of quality, personal

expression, and holistic well-being. Fauna strives to bring our customers high quality home goods to suit any occasion and to foster meaningful relationships inside and outside the home.

>> P A G E

<157>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<158>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<160>

CREATED

SUSANNA

PALM

ISSUE

<08>

>> F A U N A

>> P A G E

STORE

<161>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<162>

CREATED

SUSANNA

PALM

ISSUE

<08>

>> F A U N A

>> P A G E

STORE

<163>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<164>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<08>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<166>

CREATED

SUSANNA

PALM

ISSUE

<08>

>> F A U N A

>> P A G E

STORE

<167>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<168>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

WRITE

CHEF’S CUTLERY SET

FROM

FRUIT KNIFE | PARING KNIFE | SLICING KNIFE CHEF’S KNIFE | PEELER | HOLDER

>> P A G E

<08>

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<170>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

>> P A G E

WRITE

<171>

FROM

A-Z

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<172>

CREATED

SUSANNA

PALM

¬ ¬

THE GUY UNDER MASK, HE AIN’T THE SAME ONE THAT YOU REMEMBER. Wade Wilson, Deadpool >> D e a d p o o l , 2 0 1 6

I S S U E N O »>

P R O J E C T ..................................

09/

>> I D E N T I T Y

COLLECTION

C O U R S E .................................... >> M U L T I P L E

I N S T R U C T O R .............................. >> M U L T I P L E

D A T E ...................................... >> 2 0 1 4 - 2 0 1 7

¬ ¬

SHAPING

HEROES

VOL.01

T I T L E ..................................................... >> T O U C H S T O N E

I N S T R U C T O R .............................................. >> T O D D H E D G P E T H

C O U R S E ................................................... >> S T R A T E G I E S F O R B R A N D I N G

T I T L E ..................................................... >> P U R S U I T

I N S T R U C T O R .............................................. >> J O H N N E T T L E T O N

C O U R S E ................................................... >> G R A P H I C D E S I G N 0 2

T I T L E ..................................................... >> R C A R E C O R D S

I N S T R U C T O R .............................................. >> P A U L D A D D I N O

C O U R S E ................................................... >> B R A N D I N G P R I N C I P L E S

T I T L E ..................................................... >> N O V O V E N

I N S T R U C T O R .............................................. >> T H O M A S M C N U L T Y

C O U R S E ................................................... >> P A C K A G E D E S I G N 0 3

T I T L E ..................................................... >> G A I A

I N S T R U C T O R .............................................. >> T H O M A S M C N U L T Y

C O U R S E ................................................... >> P A C K A G E D E S I G N 0 2

T I T L E ..................................................... >> F A U N A , F L O R A , E V E , H A Z E L , R O O S T

I N S T R U C T O R .............................................. >> M I C H A E L O S B O R N E

C O U R S E ................................................... >> P A C K A G E D E S I G N 0 4

C O L L A B O R A T I ON

B E T W E E N ...............................

>> A M A N D A W A N G E R S H E I M , C O R Y H A L L >> C A T H E R I N E S A N T O S O , S U S A N N A P A L M

PAGE

<07>

ISSUE

<09>

>> I D E N T I T Y

COLLECTION

O B J E C T I V E & S O L U T I O N ................................. >> Create a suitable logo and brand identity for the

selected brand or company. This issue will showcase the identities from projects previously shown in the book. >> A simplified display to clearly show the collection of

logos that were created during the past years at the Academy of Art University. The logos are designed to the specifications of their course and appropriately to their selected company. >>

>> P A G E

<175>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<176>

CREATED

SUSANNA

PALM

ISSUE

>> I D E N T I T Y

<09>

>> I D E N T I T Y

COLLECTION

INSPIRATION

>> P A G E

<177>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<178>

CREATED

SUSANNA

PALM

ISSUE

<09>

>> I D E N T I T Y

>> P A G E

COLLECTION

<1 07 89 >>

¬ ¬

SHAPING

HEROES

VOL.01

PAGE

<180>

CREATED

SUSANNA

PALM

ISSUE

<09>

>> I D E N T I T Y

COLLECTION

>> P A G E

<1 081 >>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<182>

CREATED

SUSANNA

PALM

ISSUE

<09>

>> I D E N T I T Y

>> P A G E

COLLECTION

<1 083 >>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<184>

CREATED

SUSANNA

PALM

ISSUE

<09>

>> I D E N T I T Y

>> P A G E

COLLECTION

<1 085 >>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<186>

CREATED

SUSANNA

PALM

>> F I N A L

WORDS

>> This is my portfolio, filled with long hours and

hard work over the past four years at the Academy of Art University in San Francisco, California. >> I grew up on a farm in Sweden, and while I had nature all

around me, I still found a love for arts and design. At 22 years old, I moved to San Francisco to follow my dream to become a graphic designer. >> Now I’m here, I have reached the beginning of my

dream, and I’m ready to show myself to the world. It is time to show my powers and to become my own hero. >>

>> P A G E

<187>

¬ ¬

SHAPING

HEROES

PAGE

VOL.01

<188>

CREATED

SUSANNA

PALM

ISSUE

<01>

>> H O W

WRITE

FROM

A-Z

THANK YOU: MY SUPPORTIVE FAMILY, MY AWESOME FRIENDS, AND MY SUPER INSTRUCTORS. YOU HAVE MADE THIS POSSIBLE FOR ME.

>> P A P P A

>> J O N A T H M A T H E W

>> M A M M A

>> C H R I S T I A N E S Ö D E R B O M

>> F A R M O R

>> I V A N A K O V A Č E V I Ć

>> C A T H A R I N A

>> A M A N D A W A N G E R S H E I M

>> V A N E S S A

>> C A T H E R I N E S A N T O S O

>> C A S P A R >> L O U I S E

>> M A R Y S C O T T

>> L I S E L O T T

>> M I C H A E L O S B O R N E >> T O D D H E D G P E T H

>> J A C O B G A L L I

>> T H O M A S M C N U L T Y

>> J O S E P H I N E W Ä K T A R E

>> E S Z T E R C L A R K

>> L I S A L I N D H

>> J O H N N E T T L E T O N

>> P A T R I C I A C A T A N G U I

>> D A V I D H A K E

>> E B B A A L T E G

>> M I C H A E L T A Y L O R

>> P A G E

<08>

¬ ¬

SHAPING

HEROES

VOL.01

CREATED

SUSANNA

PALM

S C H O O L ................................................... >> A C A D E M Y O F A R T U N I V E R S I T Y >> S C H O O L O F G R A P H I C D E S I G N >> 7 9 N E W M O N T G O M E R Y S T R E E T >> S A N F R A N C I S C O , C A 9 4 1 0 5

C O U R S E ................................................... >> S E N I O R P O R T F O L I O

I N S T R U C T O R .............................................. >> M A R Y S C O T T

B O O K B I N D E R Y ............................................ >> T H E K E Y B I N D I N G & P R I N T I N G

P R I N T I N G ................................................ >> G I A N T H O R S E P R I N T I N G

T I T L E O F B O OK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> S H A P I N G H E R O E S , V O L . 0 1

C O V E R S T O C K .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> S K I V E R T E X

TEXT

S T O C K ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

>> 1 0 0 # F I N C H F I N E I D

FOIL

S T A M P IN G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

>> W H I T E M A T T E

P H O T O G R A P H Y .......................................... >> A M A N D A W A N G E R S H E I M >> C A T H E R I N E S A N T O S O >> J O S E P H I N E H E I N T Z - W Ä K T A R E >> S U S A N N A P A L M

T Y P E F A C E S ............................................. >> O C R A S T D >> R O B O T O M O N O

S O F T W A R E ............................................. >> A D O B E C R E A T I V E C L O U D C C

PAGE

<07>

S T U D E N T .................................................. >> S U S A N N A P A L M

P H O N E .................................................... >> + 1 4 1 5 3 1 6 8 5 9 1

E M A I L .................................................... >> S U S A N N A . P A L M 9 2 @ G M A I L . C O M

W E B S I T E .................................................. >> S U S A N N A P A L M . C O M

A L L R I G H T S R E S E R V E D ..........................

>> N O P A R T O F T H I S P U B L I C A T I O N C A N

BE REPRODUCED WITHOUT EXPRESS WRITTEN PERMISSION FROM SUSANNA PALM.

>> T H A T â&#x20AC;&#x2122; S >>

ALL FOR NOW.