MOUNT HOPE LEARNING CENTER Susie So | 2013 susie.com, sso@risd.edu 443 827 1726
In a safe and nurturing environment, the Mount Hope Learning Center (MHLC) provides opportunities for the community to learn valuable skills, self-respect, and confidence to create better lives and productive futures.
BRAND MESSAGING
LOGO Initial sketches for the MHLC logo. The first designs focused on communicating the overall personality of the Learning Center. A large portion of the ideas attempted to incorporate the MHLC acronym into the design.
Before
After
COLOR PALETTE LOGO VARIATION
LOGO
ACCENT COLORS
Hex: # FFE708 RGB: 255, 231, 8 CMYK: 0, 5, 100, 0
Hex: #1E2746 RGB: 30, 30, 70 CMYK: 100, 89, 43,
Hex: #FC2908 RGB: 252, 146, 8 CMYK: 0, 52, 100, 0
Hex: # F3CC30 RGB: 243, 204, 48 CMYK: 0, 19, 100, 0
Hex: #166993 RGB: 22, 105, 147 CMYK: 100, 51, 25, 4
Hex: #AFB0AE RGB: 175, 176, 174 CMYK: 0, 0, 2, 36
Hex: #2A766F RGB: 42, 118, 111 CMYK: 100, 31, 60, 13
Hex: #F3CC30 RGB: 243, 204, 48 CMYK: 0, 19, 100, 0
Hex: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
Hex: #B7B6B0 RGB: 183, 182, 176 CMYK: 28, 23, 27, 0
Hex: #000000 RGB: 0, 0, 0 CMYK: 0, 0, 0, 100
Hex: #DF9492 RGB: 223, 148, 146 CMYK: 0, 51, 31, 0
Hex: #DFD6D7 RGB: 213, 214, 215 CMYK: 15, 11, 11, 0
TYPOGRAPHY Font Families Only Gill Sans MT is used for the logo and any variation of the logo. Gill Sans TT and Gill Sans MT are both for print and web use.
A. Gill Sans (TT) Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() B. Gill Sans (TT) Regular ABCDEFGHIJKLMNOPQRSTUVWYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() C. Gill Sans MT Regular ABCDEFGHIJKLMNOPQRSTUVWYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() D. Gill Sans MT Bold ABCDEFGHIJKLMNOPQRSTUVWYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
BUSINESS CARD & STATIONERY
POSTER DESIGN
WEBSITE
INFOGRAPHIC Since MHLC’s main focus is on school age youth, the goal of the infographic was to stress the importance and essentiality of afterschool programs in students’ lives. The infographic also discusses the myriad of benefits that programs like MHLC provide.
PATTERNS
APPLIED DESIGN
THANK YOU Susie So | 2013 susie.com, sso@risd.edu 443 827 1726