Sussex Cricket Hospitality Brochure 2024

Page 1

20 24 CORPORATE BROCHURE

WELCOME TO SUSSEX CRICKET

Founded in 1839, Sussex Cricket is the oldest county cricket club in the UK and oldest professional sports club in the world.

Since the turn of the millennium Sussex Cricket has been a force throughout England & Wales in all competitions.

We are proud to have won every domestic cricket title available, with twelve trophies currently in our cabinet.

But we’re more than just a cricket ground – we’re a hub for the Brighton & Hove community with matchdays, concerts,

conferences and events bringing a combined 110,000 guests to our historic venue each year.

Whether you’re looking to entertain key clients, network with like-minded businesses, or want to engage with family audiences, corporate hospitality guests, digital followers, and international broadcast audiences, countless opportunities exist when working with Sussex Cricket and the Sussex Cricket Foundation.

Become part of the Sussex Family today.

SUSSEXCRICKET.CO.UK 3
CONTENTS
WELCOME 2-3 FIXTURES 2024 4-5 CRICKET HONOURS & ACHIEVEMENTS 6 WOMEN’S CRICKET 7 SUSSEX AUDIENCE 8-11 SUSSEX CRICKET FOUNDATION 12-13 NETWORKING 14-15 MEMBERSHIPS 16-17 PARTNERSHIPS 18-21 SPONSORSHIP 22-24 ADVERTISING 25-29 CONFERENCES & EVENTS 30-31

FIXTURES 2024

Friday, April 05 Sussex Northamptonshire The 1st Central County Ground CC 2

Friday, April 12 Leicestershire Sussex Uptonsteel County Ground CC 2

Friday, April 19 Sussex Gloucestershire The 1st Central County Ground CC 2

MAY

Friday, May 03 Derbyshire Sussex The Incora County Ground CC 2

Friday, May 10 Glamorgan Sussex Sophia Gardens CC 2

Friday, May 17 Sussex Yorkshire The 1st Central County Ground CC 2

Friday, May 24 Middlesex Sussex Lord’s CC 2

Monday, May 27 Southern Vipers Sunrisers Arundel CEC

Friday, May 31 Sussex Sharks Gloucestershire The 1st Central County Ground T20 JUNE

Sunday, June 02 Glamorgan Sussex Sharks Sophia Gardens T20

Friday, June 07 Surrey Cricket Sussex Sharks Kia Oval T20

Sunday, June 09 Gloucestershire Sussex Sharks The Seat Unique Stadium, Bristol T20

Friday, June 14 Essex Sussex Sharks The Cloud County Ground T20

Saturday, June 15 Sussex Sharks Surrey Cricket The 1st Central County Ground T20

Wednesday, June 19 Southern Vipers SE Stars The 1st Central County Ground CEC

Thursday, June 20 Sussex Sharks Kent Spitfires The 1st Central County Ground T20

Friday, June 21 Hampshire Hawks Sussex Sharks Ageas Bowl T20

Sunday, June 23 Sussex Leicestershire The 1st Central County Ground CC 2

Sunday, June 30 Northamptonshire Sussex The County Ground Northampton CC 2

Sunday, June 30 Southern Vipers Western Storm The 1st Central County Ground RHFT JULY

Monday, July 01 England Men U19 India Men U19 The 1st Central County Ground 19ODI

Wednesday, July 03 England Men U19 India Men U19 The 1st Central County Ground 19ODI

Friday, July 05 Sussex Sharks Glamorgan The 1st Central County Ground T20

Tuesday, July 09 England Women New Zealand Women The 1st Central County Ground WIT20

Wednesday, July 10 Sussex Sharks Hampshire Hawks The 1st Central County Ground T20

Friday, July 12 Kent Spitfires Sussex Sharks The Spitfire Ground, St Lawrence T20

Saturday, July 13 Sussex Sharks Essex The 1st Central County Ground T20

Thursday, July 18 Somerset Sussex Sharks The Cooper Associates County Ground T20

Friday, July 19 Sussex Sharks Middlesex The 1st Central County Ground T20

Sunday, July 21 Sussex Hertfordshire Arundel NC

Tuesday, July 23 Berkshire Sussex Away (TBC) NC

Friday, July 26 Notts Outlaws Sussex Sharks The John Fretwell Centre, Sookholme 50L

Sunday, July 28 Sussex Sharks Warwickshire The 1st Central County Ground 50L

Wednesday, July 31 Yorkshire Vikings Sussex Sharks York 50L AUGUST

Friday, August 02 Glamorgan Sussex Sharks Neath 50L

Sunday, August 04 Sussex Sharks Leicestershire Foxes The 1st Central County Ground 50L

Wednesday, August 07 Gloucestershire Sussex Sharks The Seat Unique Stadium, Bristol 50L

Sunday, August 11 Sussex Sharks Surrey Cricket The 1st Central County Ground 50L

Wednesday, August 14 Sussex Sharks Essex The 1st Central County Ground 50L

Friday, August 16 TBC TBC TBC 50L QF

Sunday, August 18 TBC TBC TBC 50L SF

Thursday, August 22 Yorkshire Sussex Scarborough CC 2

Thursday, August 29 Sussex Derbyshire The 1st Central County Ground CC 2

SEPTEMBER

Tuesday, September 03 TBC TBC TBC T20 QF

Wednesday, September 04 TBC TBC TBC T20 QF

Thursday, September 05 TBC TBC TBC T20 QF

Friday, September 06 TBC TBC TBC T20 QF

Monday, September 09 Sussex Glamorgan The 1st Central County Ground CC 2

Saturday, September 14 TBC TBC Edgbaston T20 Final

Tuesday, September 17 Gloucestershire Sussex The Seat Unique Stadium, Bristol CC 2

Sunday, September 22 TBC TBC Trent Bridge 50L Final

Thursday, September 26 Sussex Middlesex The 1st Central County Ground CC 2

4 SUSSEXCRICKET.CO.UK SUSSEXCRICKET.CO.UK 5
DATE HOME TEAM AWAY TEAM VENUE COMP
APRIL

CRICKET HONOURS & ACHIEVEMENTS

Cricket at The 1st Central County Ground is more than just a day out with friends and family. Supporting Sussex provides an opportunity to watch the best cricketers in the world alongside some fantastic local talent nurtured through our impressive academy and pathway set up.

Following the success of the men and women’s England teams, the sport is seeing an increase in participation and viewership. This is no different at Sussex, but, unlike many counties, we are building on top of already strong foundations.

COUNTY CHAMPIONSHIP DIV 1 (3) 2003, 2006, 2007

COUNTY CHAMPIONSHIP DIV 2 (2) 2001 & 2010

TWENTY20 CUP 2009

Sussex Cricket have secured a diverse following for a number of years across all three formats of the game:

• County Championship (4-Day)

• One-Day Cup (50 Over)

• T20 Blast

EMIRATES AIRLINE TWENTY20 2012 & 2013

C&G CUP 50-OVER LORD’S FINAL 2006

PRO40 NATIONAL LEAGUE DIV 1 2008 & 2009

PRO40 NATIONAL LEAGUE DIV 2 2005

Having hosted the first ever international women’s IT20, The 1st Central County Ground is unofficially regarded as the Home of Women’s Cricket.

From the Southern Vipers team, who have an incredibly impressive performance record, through to the England Women’s team, we pride ourselves on the role we have played in further increasing the reach of women’s cricket across the county and country.

WOMEN’S CRICKET

CLUB HONOURS, SINCE 2000

COUNTY CHAMPIONSHIP DIV 1 CHAMPIONS (6) 2003, 2004, 2005, 2008, 2010, 2013

COUNTY CHAMPIONSHIP DIV 2 CHAMPIONS (3) 1999, 2001, 2018

WOMEN’S TWENTY20 CUP CHAMPIONS (2) 2012 & 2015

WOMEN’S TWENTY20 CUP GROUP WINNERS (2) 2022 & 2023

But it’s not just the professional women’s game that we’re passionate about. Our Women & Girls’ club structure continues to grow, with over 40 clubs in the county now providing cricket for women and girls.

In the summer of 2023, The Sussex Cricket Foundation launched the first ever Women’s Premier League in Sussex.

SUSSEXCRICKET.CO.UK 7

20%

80%

125K

242K

80K

SOCIAL REACH

SUSSEXCRICKET.CO.UK 9
110,000 3,615 2,600
0-5 miles 34% 5-10 miles 16% 10-20 miles 24% 20-50 miles 20% 50 miles+ 6%
AUDIENCE
LOCATIONS
SUSSEX
Annual visitors for cricket and non-matchday events Average T20 attendance Annual hospitality guests
21% 19% 45-54 55-64 35-44
3 AGE BREAKDOWNS FOR ON-SITE CRICKET AUDIENCE
25%
TOP
10.6M
318K Followers Impressions Hours watched
4.6M 2.5M
Followers Reach Interactions
135K 4.7M Followers Monthly impressions
3.3M 2.5M Followers Reach Impressions

1,332,400

7,339,365

2,585,165 page views email database

28,000

TOP 3 REGIONS OF UK-BASED VISITORS TO THE WEBSITE:

1. LONDON

2. BRIGHTON

3. WOLVERHAMPTON

TOP 3 REGIONS OUTSIDE OF UK VISITORS TO THE WEBSITE:

1. HYDERABAD

2. CHENNAI

3. KOCHI

10 SUSSEXCRICKET.CO.UK
WEBSITE & LIVE STREAM AUDIENCE
Views
Unique views
636,095
Impressions 306,786 Total watch time (hours) 12M 46S Average view duration 213,669 516,761 1. UK 3,557 53,266 4. PAKISTAN 45,668 461,219 2. INDIA 9,743 131,186 3. BANGLADESH 3,387 13,710 5. AUSTRALIA WEBSITE
EMAIL
&
REACH
AGE
SITE % worked
the data
DEMOGRAPHICS OF THOSE VISITING THE
out on
known
21% 20% 19% 14% 13% 13% 35-44 25-34 45-54 55-64 65+ 18-24 SUSSEXCRICKET.CO.UK 11 Views Total watch time (hours)

SUSSEX CRICKET FOUNDATION

Community is at the heart of Sussex Cricket, and the Sussex Cricket Foundation works tirelessly to change lives across the county through the sport.

Using the game and the Sussex Cricket brand, the Foundation delivers accessible and enjoyable opportunities that grow the sport, tackle inequalities, improve health and wellbeing, and enable people to fulfil their potential.

Sussex Cricket Foundation welcomes new players to cricket by championing competitive and noncompetitive junior, senior, women & girls and disability cricket opportunities, and relies heavily on the contribution and support of volunteers who keep these clubs running.

But they don’t stop there.

They also deliver a wide range of programmes to benefit the county Sussex Cricket serves and operates within. With Walking Cricket sessions for over 55s, Sporting Memories initiatives, a first-of-its kind Mental Health & Wellbeing Hub, and an ‘In the Bag’ programme delivering food bags to families in need in the Brighton & Hove area. It’s crucial that Sussex Cricket Foundation partner with local businesses to continue this work.

Whether you’re looking to support Sussex Cricket Foundation as part of a larger sponsorship package, or want to discuss standalone involvement, we can create a bespoke CSR programme designed specifically for your business.

To find out more, please contact the Sussex Cricket Foundation on foundation@sussexcricket.co.uk or visit the website: sussexcricket.co.uk/ sussex-cricket-foundation

SUSSEXCRICKET.CO.UK 13

NETWORKING

Established in 2011, The Boundary Club is Sussex Cricket’s premium business networking and membership club, where business meets cricket, hosted right on the boundary’s edge of The 1st Central County Ground in Hove.

We aim to bring like-minded Sussex and South-east based businesses together nine times a year for informal networking, three-course lunch and a guest speaker with the majority of events set to a backdrop of first-class cricket.

With three tiers of membership available there is a package to suit every business need.

BOUNDARY CLUB

£1,200 + VAT

One attendee at each event

Company listing on matchday scorecard*

*Subject to print deadlines

Company logo and hyperlink on the Boundary Club section of the website

Use of Boundary Club member logo

BOUNDARY CLUB PLUS £1,700 + VAT

One attendee at each event

Two SO Legal Executive Suite passes for all Sussex home group games in 2024 (passes are fully transferable)

Company listing on matchday scorecard*

*Subject to print deadlines

Company logo and hyperlink on the Boundary Club section of the website

Use of Boundary Club member logo

BOUNDARY CLUB PLATINUM

£2,300 + VAT

Two attendees at each event

Two SO Legal Executive Suite passes for all Sussex home group games in 2024 (passes are fully transferable)

Company listing on matchday scorecard*

*Subject to print deadlines

Company logo and hyperlink on the Boundary Club section of the website

Use of Boundary Club member logo

Membership pin badge Membership pin badge Membership pin badge

Monthly Boundary Club newsletter with opportunity to advertise

Access to preferential room hire rates (catering charged separately)

Discounts on selected Sussex Cricket hospitality packages

Opportunity to bring guests to Boundary Club events at £55 + VAT pp – subject to availability

Monthly Boundary Club newsletter with opportunity to advertise

Access to preferential room hire rates (catering charged separately)

Discounts on selected Sussex Cricket hospitality packages

Opportunity to bring guests to Boundary Club events at £55 + VAT pp – subject to availability

Access to reciprocal offers at sporting venues

Monthly Boundary Club newsletter with opportunity to advertise

Access to preferential room hire rates (catering charged separately)

Discounts on selected Sussex Cricket hospitality packages

Opportunity to bring guests to Boundary Club events at £55 + VAT pp – subject to availability

Access to reciprocal offers at sporting venues

14 SUSSEXCRICKET.CO.UK
SUSSEXCRICKET.CO.UK 15

MEMBERSHIPS

PLAYER’S CLUB MEMBERSHIP

First known as the ‘Overseas Club’ local businesses and loyal supporters of Sussex Cricket were invited to become a member to aid the club in obtaining two overseas players, Murray Goodwin and Mushtaq ‘Mushy’ Ahmed.

With the signing of these overseas players came new wins for Sussex and a golden decade of Championship wins.

Sussex Cricket recognise the contribution that this membership club played in these influential signings and continue to honour the legacy with our exclusive membership;

The Players Club, offering a premium match day experience and member only benefits, to amplify the fan experience.

With a limited membership of 80, affiliates have access to an exclusive private area with the best views of play, the chance to sit and watch alongside Sussex Cricket alumni plus invitations to tailored events with the Sussex Cricket Men’s First XI Team.

• Entry to The Players Club, exclusive to members - Sussex Cricket Men’s First XI Team Home Group fixtures

• Invitation to The Players Club member’s events - Pre and post-season event with Sussex Cricket Men’s First XI Team

• Unallocated seating in the garden of The Players Club on the boundary’s edge

• Premium food menu available to order - White Ball fixtures only

• Access to a private bar (card only)

• Free-flowing Tea and Coffee

• Complimentary snacks

• Match day scorecard available at each fixture

• Complimentary copy of the Sussex Cricket Handbook

• Opportunity to bring guests - Additional charges may apply, subject to availability

• Access to reciprocal offers exclusive to members

• 10% off hospitality packages (excluding T20 Vitality Blast)

• Discount on selected food & beverage in member areas and Greigs Café

1 BADGE £950 + VAT

2 BADGE £1,900 + VAT

MEMBERSHIPS

EXECUTIVE MEMBERSHIP

Become a member of our SO Legal Executive Suite and watch Sussex Sharks from one of our premium areas, with superb viewing right on the boundaries edge. This membership is mostly utilised by the thriving businesses within Sussex.

• Entry to the SO Legal Executive Suite

• Fully transferable

• Selection of unreserved seating inside the suite or on the decking

• Complimentary scorecard available at each match you attend

• Table Service with access to a bar and tailored menu *Table Service not available at T20 Vitality Blast games

• Access to reciprocal offers at sporting venues

£500 PER PERSON (INC. VAT)

SUSSEXCRICKET.CO.UK 17

CORPORATE PARTNERS

Our Corporate Partners enjoy year-round association with the Club, and benefit from permanent on-site branding, premium hospitality, digital advertising, Boundary Club membership, and advertising on matchdays – ensuring your business feels a real part of the Sussex Family.

INCLUSIONS CAN BE MADE UP OF, BUT NOT LIMITED TO:

• Perimeter Advertising

• Tickets (SO Legal/General)

• The Boundary Club

• Hospitality

• Match Sponsorship

• Designation “Preferred or Official” supplier

AS STANDARD:

• Named as ‘Official Corporate Partner’ of Sussex Cricket

• Company logo and hyperlink on the Sussex Cricket Website within Corporate Partner section

• Right to use ‘Official Corporate Partner’ Logo

• Press release via the Sussex Cricket website and social media channels announcing the partnership

• 10% discount on hospitality packages (excluding T20)

INCLUSIONS CAN BE MADE UP OF, BUT NOT LIMITED TO:

• Perimeter Advertising

• Digital campaign / Social media competition(s)

• Hospitality

• Tickets (SO Legal/General)

• Corporate Box

• Stand Sponsorship/branding

• Sampling/activation opportunities

• Match Sponsorship

• The Boundary Club

AS STANDARD:

Branding

• LED banner advertising on scoreboard at all home group Sussex Cricket fixtures (nontelevised fixtures)

• Big screen advert at various points during all home group Sussex Cricket fixtures (nontelevised fixtures)

FROM £6,750 + VAT

PREMIUM PARTNERS

Our Premium Partners receive year-round on-site exposure to our 110,000 annual visitors, opportunities to entertain key clients and reward employees, and audience engagement across on-site and digital channels.

Premium Partners benefit from heightened assets compared to Corporate Partners, including advertising on the Sussex Cricket live stream, LED scoreboard advertising and a social media campaign (seasonlong, or standalone).

• 30 second advertisement shown on Live Stream pre-game for non-televised home fixtures (looped with other Premium and Major Partners)

Miscellaneous

• Named as ‘Official Premium Partner’

• Company logo and hyperlink on the Sussex Cricket Website within Premium Partner section

• Use of ‘Official Premium Partner’ logo

• Announcement of partnership on the Sussex Cricket website (and social media feeds)

• Listed on match day scorecards – subject to print deadlines

• Invite to press & media day, including a preseason photo with the players

• 10% discount on hospitality packages (excluding T20)

FROM £15,000 + VAT

18 SUSSEXCRICKET.CO.UK
SUSSEXCRICKET.CO.UK 19
PARTNERSHIPS PARTNERSHIPS

MAJOR PARTNERS

Our Major Partners benefit from year-round heightened association with the Sussex Cricket brand, both nationally and internationally. These bespoke packages are created with each brand’s unique marketing objectives in mind to ensure maximum return on investment, organic engagement with our audience, and unrivalled entertaining opportunities, along with securing sector exclusivity, access to players and money can’t buy experiences.

With a deliberately uncluttered Major Partner landscape, brands are able to achieve maximum cut-through and recognition with the engaged Sussex Cricket audience.

INCLUSIONS ARE MADE UP OF OUR MAJOR ASSETS INCLUDING BUT NOT LIMITED TO:

• Pitch Mats

• Training Kit

• Playing Shirt(s)

• Ground Naming Rights

AS STANDARD:

Branding

• LED banner advertising on scoreboard at all home group Sussex Cricket fixtures (nontelevised fixtures)

• Big screen advert at various points during all home group Sussex Cricket fixtures (nontelevised fixtures)

• 30 second advertisement shown on Live Stream pre-game for non-televised home fixtures (looped with other Premium and Major Partners)

Miscellaneous

• Named as ‘Official Major Partner’ of Sussex County Cricket Club

• Company logo and hyperlink on the Sussex Cricket Website within Major Partner section

• Company logo and hyperlink at bottom of all Sussex Cricket emails with other Major Partners

• Use of ‘Official Major Partner’ logo

• Announcement of partnership on the Sussex Cricket website (and social media feeds)

• Listed on match day scorecards – subject to print deadlines

• Invite to press & media day, including a preseason photo with the players

• Company Logo featured on the media backdrop

• 10% discount on hospitality packages (excluding T20)

FROM £30,000 + VAT

MAJOR PARTNERS

SUSSEXCRICKET.CO.UK 21
COMMUNITY PARTNERS
20 | SUSSEXCRICKET.CO.UK
PREMIUM PARTNERS
OUR PARTNERS
PARTNERSHIPS

MATCH SPONSORSHIP

Looking for the perfect

Match sponsorship

PACKAGES INCLUDE:

• Right to host activations on site to engage with attendees on sponsored matchday (associated costs to be met by sponsor, and are subject to approval by Sussex Cricket)

• All-inclusive hospitality for 10 guests – on chosen day for County Championship

• Photo with both captains before play starts

• Sponsor’s choice of Player of the Match, including post-match presentation (T20 fixtures only)

• Company logo on the Big Screen at various points during sponsored match

• Company logo on the Live Stream at various points during sponsored match

• Company logo on the TV Screens in the hospitality suite during sponsored match

• Company acknowledgement and strapline announcement over PA system before and during play

• Company acknowledgement within pre-match press release

• Company literature placed in corporate, public and Member’s areas (subject to supply from sponsor)

• Company acknowledgement via social media channels

• A3 frames and front gate company promotion (subject to supply from sponsor)

• Sussex Cricket signed memorabilia

22 SUSSEXCRICKET.CO.UK SUSSEXCRICKET.CO.UK 23
awareness,
live
mix of brand
client entertainment and
sport?
provides your business with the opportunity to host key clients and stakeholders in hospitality, utilise heightened promotional exposure and branding assets.
SPONSORSHIP T20 VITALITY BLAST METRO BANK ONE DAY CUP COUNTY CHAMPIONSHIP (4 DAY) £3,000 + VAT £2,500 + VAT £2,000 + VAT

FIREWORK NIGHT SPONSOR

Our Firework Night Sponsor benefits from heightened brand awareness and association with one of our largest community events, held at The 1st Central County Ground, the opportunity to activate and engage with the community.

PACKAGE INCLUDES:

Designation

• Headline sponsor of Fireworks Night (“Firework Night 2024 presented by COMPANY”)

Branding

• “Sussex Cricket Fireworks Night 2024 Presented by COMPANY” to be displayed on all tickets

• Company logo on promotional material including flyers. *Subject to print deadlines

• Press release announcing fireworks and partnership with the Sponsor

• Company acknowledgement and strapline announcement over PA system before and during the event

• Sponsors logo on the big screen at various points during the event

• Company acknowledgement within visitor information email and website landing page

• Promotion of Fireworks Night 2023 on bottom of the organisations emails prior to the event, including the sponsors logo within eFooter

• Company literature placed in public and members areas

• Subject to supply from sponsor at sponsors expense

• Company acknowledgement via social media channels

Hospitality

• Exclusive use of The Boardroom

• Seats available to sponsor in the Spen Cama Pavilion for boardroom guests at no extra charge, subject to request and availability

• Hospitality in The Boardroom for 20 guests, (package to be confirmed) including all-inclusive beer, cider, lager, house wine and softs

Activation

• Opportunity to activate during the event

• In consultation with Sussex Cricket, at sponsors expense

£3,000 + VAT

ADVERTISING

DIGITAL & SOCIAL MEDIA

DIGITAL

We offer a range of digital advertising opportunities including our LED scoreboard, big screen advert and Live stream advertising. Digital advertising is usually reserved for premium and major partners and built into bespoke packages.

PRICE ON APPLICATION

SOCIAL MEDIA

We offer a range of social media campaigns where companies can benefit from their logo being carried on key moments throughout the fixture from coin toss outcomes to player of the match that are shared on the Sussex Cricket social media pages to our global and engaged audience.

FROM £2,500 + VAT

24 SUSSEXCRICKET.CO.UK
SUSSEXCRICKET.CO.UK | 25
SPONSORSHIP

PITCH MATS

Pitch Mats are a valuable marketing asset, seen on our livestream by millions of viewers across the globe. The Sussex Cricket Live Stream is available for every non-televised home group fixture and features commentary from the BBC.

PITCH MATS

• One either end of the wicket (North and South)

• In situ for all non-televised fixtures

SPONSORSHIP INCLUDES: Branding

• 30 second advertisement shown on Live Stream pre-game and during intervals of play for non-televised home fixtures (looped with other Premium and Major Partners)

• LED banner advertising on scoreboard at all home group Sussex Cricket fixtures (nontelevised fixtures)

• Big screen advert at various points during all home group Sussex Cricket fixtures (nontelevised fixtures)

• Company Logo featured on the media backdrop

• Subject to production and print deadlines

Additional Sponsor Benefits

• Named as ‘Official Major Partner’ of Sussex Cricket

• Company logo and hyperlink on the Sussex Cricket Website within Major Partner section

• Company logo bottom of all Sussex Cricket emails with other Major Partners (including hyperlink), letterhead and other company stationery

• Announcement of partnership on the Sussex Cricket website (and social media feeds)

• Listed on match day scorecards for every home Sussex Cricket fixture.

*Subject to print deadlines

• Invite to press & media day, including a preseason photo with the players at the start of each season

FROM £35,000 + VAT

PERIMETER ADVERTISING BOARD

Ad board sponsors enjoy year-round association with the Club and benefit from having their brand on show in front of our engaged audience at all Sussex Cricket Home Group Fixtures

• Branding site: 6 metres

• Location: Subject to availability

TIER 2 BRANDING

Tier 2 branding sponsors benefit from permanent branding around the bowl in premium locations, often on buildings and facias elevated from the ground. Sponsors benefit from branding being in situ all year round, on show to our annual 110,000 visitors, in place for TV and international fixtures, allowing maximum exposure to a national and global audience.

• Location: The Martlet Office Building dominates the Northeast corner of the ground and can be seen from all areas of the ground

SUSSEXCRICKET.CO.UK 26
SUSSEXCRICKET.CO.UK 27
£2,750 +
VAT
PRICE ON APPLICATION PITCH FACING FACIA OF MARTLET OFFICE BUILDING
Branding site: 27 metres
FROM £20,000 + VAT PITCHSIDE ADVERTISING
ADVERTISING
ADVERTISING

Sponsor one of our temporary stands that are in situ for our busiest campaign of the season, T20 Vitality Blast. Seize the opportunity to have your company’s brand in front of sellout crowds at Hove. Our temporary stands increase our capacity to 5,261 during our most in demand format of the season.

EAST STAND

• Branding site: 20 metres

• Capacity: 230

FROM £4,500 + VAT

SPONSORSHIP INCLUDES:

Branding

• Tier 2 branding using mesh banners on your chosen temporary stand in place for all Sussex Cricket T20 Vitality Blast home group fixtures including televised fixtures – production and installation at sponsors expense

ADVERTISING

SOUTHWEST “SHARKS” STAND

NORTH STAND 2

• Branding site: 14 metres

PERMANENT STANDS TEMPORARY STANDS

• Capacity: 550

FROM £4,500 + VAT

FAMILY AND GENERAL STAND (LOW ALCOHOL AREA)

• Branding site: 30 metres*

• Capacity: 530 (combined)

FROM £7,500 + VAT

Tickets

• 10 x Tickets across the format to Sussex Cricket T20 Vitality Blast home group fixtures within your sponsored stand

*Subject to availability

• Option to purchase tickets for other fixtures including knockout matches and England Women’s International, subject to availability at sponsors expense

Miscellaneous

• 1 x Press release announcing partnership via Sussex Cricket website and social media channels

*Not continuous. Due to the structure, the branding site is split 20m/10m

Sponsor our largest permanent stand, the southwest “Sharks” stand and have your brand as a prominent feature of our grounds landscape.

The sponsor benefits from being awarded Premium Partnership status, heightened brand awareness with Tier 2 branding, branding on stand steps, advertising on the Sussex Cricket live stream, LED scoreboard advertising and access to a captive digital and onsite audience. The package can be further tailored to meet your marketing objectives bolting on hospitality, networking, and digital campaigns.

• Branding site: 40 meters and 72 steps (1.4 metres each)

• Capacity: 1739

FROM £30,000 + VAT

SPONSORSHIP INCLUDES:

Branding

• COMPANY Tier 2 branding across the top of the stand

• Signage to be placed across the full width of the top tier of the pitch-facing fascia

• COMPANY Branding to be placed on 72 steps within the Sharks Stand – production and installation of branding at sponsor’s expense (year 1 only)

• LED banner advertising on scoreboard at all home group Sussex Cricket fixtures (non-televised fixtures)

• Big screen advert at various points during all home group Sussex Cricket fixtures (non-televised fixtures)

• 30 second advertisement shown on Live Stream pregame for non-televised home fixtures (looped with other Premium and Major Partners)

Tickets

• Allocated tickets within sponsored stand –in consultation with Sussex Cricket

Miscellaneous

• Press release announcing partnership and published on Sussex Cricket website and social media channels

• Company advert in Sussex Cricket handbook (subject to print deadline)

• Designation as ‘Official Premium Partner’ to Sussex Cricket

• Right to use ‘Official Premium Partner’ logo in marketing communications

• Company logo and hyperlink within Premium Partner section of Sussex Cricket website

• Company listed on match day scorecards (subject to print deadlines)

SUSSEXCRICKET.CO.UK | 29
28 SUSSEXCRICKET.CO.UK
ADVERTISING

CONFERENCES & EVENTS

The 1st Central County Ground is more than just a cricket ground. With a range of event spaces available to hire, Sussex Cricket has the facilities to cater for a variety of events and occasions including weddings, which we hold a licence for.

Located in central Hove, less than a mile from Brighton train station featuring fast connections from London by train and with ample parking, Sussex Cricket combines unique facilities with excellent transport links and affordability.

HIRE OUR EVENT SPACES

Boasting incredible modern facilities and inspiring pitch views, The 1st Central County Ground is not only one of the most historic venues in Sussex, but also one of the finest.

Huddled in the very heart of Hove, nestled between the South Downs and the sea, with great transport links via nearby Hove train station and local bus services, as well as providing on-site car parking, it’s the perfect location for all occasions.

From dinners, to receptions, to weddings, to conferences, to business meetings, and everything in between, our inhouse team are available to ensure your event is a success.

To discuss your event and find out more, please email conferenceandevents@ sussexcricket.co.uk

30 SUSSEXCRICKET.CO.UK
SUSSEXCRICKET.CO.UK 31

CONTACT US

E: corporatesales@sussexcricket.co.uk

T: 01273 827100

W: sussexcricket.co.uk

Sussex Cricket Limited

The 1st Central County Ground Eaton Road, Hove

East Sussex, BN3 3AN

32 | SUSSEXCRICKET.CO.UK

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.