Module code
BML128
Title
Sustainable Tourism: Regional Perspectives
Programme
University of Chichester Business School
Level
5
Credits
15
ECTS*
7.5
Contact time
3hrs per week + tutorials
Acceptable for
Mandatory for BA (Hons) Sustainable Tourism Management + option module for BA (Hons) Event Management students
Excluded combinations
n/a
Mandatory/Optional
Mandatory for BA (Hons) Tourism Management and BA (Hons) Event Management option module for other routes
Module Co-ordinator
Dr Andy Clegg
Description Approaches to the management of sustainable tourism vary considerably across the UK, and exhibit a distinct ‘regional geography’ reflecting overall nature, form and function of tourism in different localities. The aim of this module is to build on the introductory modules at Level 4, and provide students with an opportunity to look at more distinct regional tourism geographies and approaches to sustainable tourism. The module will be based around a series of introductory lectures and a week’s residential fieldtrip in the UK. This module will provide consolidation at Level 1, by which time students will have developed an appreciation of the tourism industry and related sustainability issues in the UK at a local, regional and national level. The fieldtrip will also introduce wider themes discussed in Levels 5 and 6 of the BA (Hons) Sustainable Tourism Management programme through field investigation and visits. Outline Syllabus & Teaching & Learning Methods This module is primarily centred around a week’s residential fieldtrip to a part of the UK for example Devon and Cornwall or the Brecon Beacons.
In preparation for the trip, students will be asked to participate in a number of introductory seminar
discussions that consider the key themes and locations that are going to be considered on the fieldtrip. The residential fieldtrip will be based around a programme of visits to selected sites, incorporate on-site speakers or tours. The fieldtrip will attempt to highlight the contrasts between mass tourism destinations such as seaside resorts, and urban/rural destinations, and provide insights into aspects of tourism development such tourism impacts and sustainability, destination and site management and marketing through exposure to real life examples. In addition, students will have the opportunity to investigate the specific nature of sustainable tourism development through a series of fieldwork activities, which will allow student to apply and evaluate basic fieldwork techniques explored at Level 4. The precise module content will of course depend on the location of the residential fieldtrip and it is intended that the location will change over the course of the programme. However, using Devon and Cornwall as an example, the key themes covered could include: n
Sustainable Attractions: The Eden Project, Paignton Zoo
n
Managing Seaside Resorts: Torbay, Looe, Newquay
n
Rural Tourism: Dartmoor National Park
n
Waterfront regeneration and sustainability: Plymouth
n
Heritage Management: Historic houses (e.g. Saltram House)
n
Sustainable Tourism: Dartmoor National Park, South Hams
Intended Learning Outcomes
How assessed**
On successful completion of this module students will be able to:
Learning outcomes will be captured in both parts of the summative assessment (see below)
n
n
n
n
n
n
Identify the various factors influencing the sustainable tourism geographies of a specific region Discuss the policy frameworks for sustainable tourism that apply at a regional level and at a specific destination Demonstrate an awareness of the economic, social and environmental impacts of tourism activity in a range of different environments and destinations Understand the character and composition of the different sectors of the tourism industry within a specific regional context Apply a range of quantitative and qualitative research techniques to support fieldwork activity and its subsequent analysis and presentation Work co-operatively with others
Assessment Scheme: Formative Fieldwork activities and debrief sessions will provide students with advice and guidance on aspects of their assessment. Assessment Scheme: Summative (i) Individual infographic (40%) (750 word equivalent) which reflects a specific theme or topic covered during the course of the fieldtrip.
Weighting % 0% Weighting % 30%
Criteria n Quality and clarity of the overall layout, design and presentation in line with the guidance notes provided for creating infographics n
n
Evidence of reference to key themes and topics discussed during the fieldtrip, drawing on results of fieldwork activity where appropriate Evidence of engagement with industry resources and the academic literature to support discussion, referenced appropriately using Harvard
(ii) A group fieldwork report (1,750 words)(70%) – students will be asked to contribute individual sections to an overall group report which could take the format of a journal, magazine or equivalent, reflecting the key themes and fieldwork activities completed during the course of the fieldtrip. Criteria n Clear and logical structure reflecting key themes covered during the fieldtrip n
n
n
Quality, choice and exposition of support material with evidence of reference to completed fieldwork activities where appropriate Effective use of tables, figures and illustrations to support discussion and to demonstrate completion of fieldwork activities Evidence of engagement with industry resources and the academic literature to support discussion, referenced appropriately using Harvard
[*A degree of flexibility is in-built into the assessment regime, as the exact nature of the fieldwork activities and the final nature of the poster presentation and report will depend on the location of the fieldtrip and the sites that are visited. The trip will reflect regional tourism developments therefore different case studies may be used each year, and it is also envisaged that the trip may use a variety of regional destinations over the life of the programme]
70%
Reassessment Scheme
Weighting %
Individual fieldwork report (2,500 words)
100%
Criteria n n
n
n
Clear and logical structure reflecting key themes covered during the fieldtrip Quality, choice and exposition of support material with evidence of reference to completed fieldwork activities where appropriate Effective use of tables, figures and illustrations to support discussion and to demonstrate completion of fieldwork activities Evidence of engagement with industry resources and the academic literature to support discussion, referenced appropriately using Harvard
Indicative Reading Lists/Key Texts/Websites/other resources Text Cornwall Council (2012) The Cornwall Maritime Strategy 2012-2030, Cornwall Council, Truro. Dartmoor National Park Authority (2011) Dartmoor National Park Management Plan, DNPA, Bovey Tracey. Destination Plymouth (2011) Plymouth Visitor Plan, Report for Destination Plymouth prepared by Blue Sail. Eden Project (2015) Eden Project Annual Review, Eden Project, Bodelva, Cornwall. Plymouth 2020 Partnership (2004) Creating an International Waterfront Destination in the Heart of the English West Country, Plymouth 2020 Partnership, Plymouth. South Hams AONB (2014) South Hams AONB Management Plan 2014-2019, South Hams AONB, Totnes, South West Tourism (2002) Farm Tourism within the Context of Rural Tourism, report produced for South West Tourism by Atlantic Consultants, Exeter. South West Tourism (2004) Towards 2015 - Shaping Tomorrow’s Tourism, Consultation Document, Tourism South West. Torbay Development Agency (2010) Turning the Tide for Tourism in Torbay – Strategy 2010-2015, TDA, Torquay. Visit Cornwall (2014) A Place for Life: Tourism Benefitting One and All, Cornwall’s Visitor Economy Strategy, Visit Cornwall, Truro. Websites: Devon Tourism Partnership: http://www.visitdevon.co.uk/about-the-devon-tourism-partnership/ English Riviera: www.englishriviera.co.uk/ Visit Plymouth: www.visitplymouth.co.uk/ Plymouth City Council: A Vision for Plymouth - http://www.plymouth.gov.uk/vision South West Coastal Path: http://www.nationaltrail.co.uk/south-west-coast-path