Module code
BML246
Title
Tourism and Society
Programme
University of Chichester Business School
Level
5
Credits
15
ECTS*
7.5
Contact time
3hrs per week + tutorials
Acceptable for
Optional for BSc (Hons) Sustainable Tourism Management and BA (Hons) Event Management + option
Excluded combinations
n/a
Mandatory/Optional
Optional for all routes
Module Co-ordinator
TBC
Description The phenomenal growth of the tourism industry during the twentieth and twenty-first centuries has seen tourism become an integral part of the social and cultural fabric of global society. The emergence of distinct tourism landscapes, products and places has drawn on and reflected the nature of societal and cultural resources, traditions, values and identities. All elements of society have in some way been influenced or have influenced tourism activity. The aim of this module is therefore to explore the complex inter-relationship between tourism and society, particularly in relation to the processes influencing social and cultural construction of tourism landscapes. For example Disney and Las Vegas provide examples of the creation of fantasy tourism environments; Ground Zero in New York and Auschwitz in Germany, both symbolise the nature of Dark Tourism, and society’s attraction to death and disaster; and tourism marketing in India and the Satpura National Park highlights the impact of cinematic tourism as a result of the release of Jungle Book. Outline Syllabus & Teaching & Learning Methods Lectures augmented with a variety of visual aids including videos, slide presentations, photographs, music and posters will be used to explore the relationship between tourism and society. Student discussion and in-class activities will be generated around issues investigated, selected readings and website reviews. Key areas in the module include: § § § § § § § § § § § §
The tourist gaze - people, place and identities Gastronomic tourism Tourism and the creative arts Tourism and literature Tourism and music Tourism, terrorism and risk Tourism and the media/ cinematic tourism Dark Tourism and sacred landscapes Tourism and fantasy landscapes – Disney and Las Vegas Heritage: commodification of experience / authenticity of experience / verisimilitude Emerging tourism geographies New frontiers for tourism
Intended Learning Outcomes
How assessed**
On successful completion of this module students will be able to: •
Develop a critical awareness of the societal and cultural significance of tourism landscapes
Assessment 1 and 2
•
Examine how tourism identities are mediated through popular cultural forms
Assessment 1 and 2
•
Develop a critical appreciation of how tourism development is instrumental in the creation of identities at the regional, national and international level
•
Critically assess the extent to which societal values, traditions and cultural resources have been marketed and commodified as part of the tourism experience
Assessment 1 and 2
•
Communicate effectively in written and verbal form
Assessment 1 and 2
•
Interpret, evaluate and synthesise material
Assessment 1 and 2
•
Gain and use feedback
Assessment 1
Assessment Scheme: Formative Students will receive support and guidance through in-class discussions on how to approach both aspects of their assessment. Students will be encouraged to reflect on the tools and techniques used in practical sessions to be utilised in the assessment. Assessment Scheme: Summative
Assessment 1 and 2
Weighting % 0%
Weighting %
Students will have the opportunity to develop their own essay title in relation to the overall learning outcomes and content of the module. The module tutor will approve the essay title devised by the student. 1. Presentation Students must present a short overview of their intended essay plan, and use this opportunity to seek feedback on their intended approach from their fellow students and the module tutor. The presentation should reflect key issues and thoughts arising from an initial foray into the academic literature (approx. 5 minutes per student)(700 word equivalent).
20%
Assessment Criteria n n n n n n
Structure and content of the presentation Evidence of background reading in relation to chosen essay topic Ability to convey information relating to proposed essay accurately and succinctly Evidence of the integration of the module learning outcomes The use and quality of visual aids The delivery of the presentation and the ability to generate feedback
2. Essay
80%
Using the acquired feedback, students should develop their work and submit as an essay (85%)(2,800 words). Assessment Criteria n
n n n n
Evidence of the complex inter-relationship between tourism and society, particularly in relation to the processes influencing social and cultural construction of tourism landscapes, set against the context of the chosen essay title Clear and logical structure, including introduction, main body and conclusion Clarity, conciseness and coherence of discussion Evidence of case studies and reference to the academic literature to support discussion Clear and accurate referencing using Harvard referencing convention
Reassessment Scheme Resubmission of alternative essay title (3,500 words)
Weighting % 100%
Indicative Reading Lists/Key Texts/Websites/other resources Barker, A.D. (2014) Identity and Intercultural Exchange in Travel and Tourism, Channel View Publications, Bristol. Baum, T. and Butler, R. (2014) Tourism and Cricket, Channel View Publications, Bristol. Becken, S. (2015) Tourism and Oil – Preparing for the Challenge, Channel View Publications, Bristol. Beeton, S. (2015) Travel, Tourism and the Moving Image, Channel View Publications, Bristol. Beeton, S. (2016) Film-Induced Tourism, Channel View Publications, Bristol. Burns, P., Palmer, C. and Lester, J. (2010) Tourism and Visual Culture, CABI, Wallingford. Conlin, M.V. and Bird, G.R. (2014) Railway Heritage and Tourism – Global Perspectives, Channel View Publications, Bristol. Frost, W., Laing, J., Best, G., Williams, K. and Strickland, P. (2016) Gastronomy, Tourism and Media, Channel View Publications, Bristol. Herrero, N. and Roseman, S.R. (2015) The Tourism Imaginary and Pilgrimages to the Edges of the World, Channel View Publications, Bristol. Leotta, A. (2011) Touring the Screen, Intellect, Bristol. Metusela, C. and Waitt, G. (2012) Tourism and Australian Beach Cultures, Channel View Publications, Bristol. Russo, A.P. and Richards, G. (2016) Reinventing the Local in Tourism – Producing, Consuming and Negotiating Place, Channel View Publications, Bristol. Sanders-McDonagh, E. (2016) Women and Sex Tourism Landscapes, Routledge, London. Scarles, C., Lester, J.A., Mosedae, I. (2016) Current Developments in the Geographies of Leisure and Tourism: Mediating the Tourist Experience: From Brochures to Virtual Encounters, Routledge, London. Shaw, G. and Williams, A. (2004), Tourism and Tourism Spaces, SAGE, London. White, L. and Frew, E. (2016) Dark Tourism and Place Identity, Routledge, London. Xie, P.F. (2015) Industrial Heritage Tourism, Channel View Publications, Bristol. Yeoman, I., McMahon-Beattie, U., Fields, K., Albrecht, J.N. and Meethan, K. (2015) The Future of Food Tourism – Foodies, Experiences, Exclusivity and Political Capital, Channel View Publications, Bristol.