Module code
BML249
Title
Creativity, Innovation and Enterprise
Programme
University of Chichester Business School
Level
5
Credits
15
ECTS*
7.5
Contact time
3 hrs per week + tutorials
Acceptable for Excluded combinations
Optional for BSc (Hons) Sustainable Tourism Management and BA (Hons) Event Management + option
Mandatory/Optional
Optional
Module Co-ordinator
TBC
Description The need for creative thinking is now an important part of everyday business as businesses seek to differentiate themselves from their competitors through unique brand personalities, services and products. Innovation and creativity is central to competitive strategy; those able to foster and harness creativity and radical innovation in the workplace attaining a position of competitive advantage. The aim of this module is therefore to introduce students to the concepts and theories of creativity, and its role within the wider innovation process. The module will explore definitions of creativity, innovation and enterprise, whilst considering the wider organisational characteristics that foster innovation and creativity. The module will also examine the characteristics of innovative organisations, intrapreneurship, potential barriers to innovative and creating environments and spaces for creativity. Finally, the module will explore the planning process of new product and service development within enterprising organisations. Outline Syllabus & Teaching & Learning Methods The module will be run through a series of interactive and experiential seminars and workshops. In line with the overall spirit of the module a broad range of innovative pedagogies will be used to help illustrate the nature of the creativity and innovation process. Indicative module content includes: • • • • • • • • • • •
Defining creativity and innovation Creativity and innovation in organisations The value of creativity and competitive advantage Creating creative spaces Creative people, innovation and intrapreneurship Approaches to creative thinking and innovation Developing and rewarding risk Creativity and knowledge management Creativity and digital technologies Product and service development strategies Business clusters and innovation
Intended Learning Outcomes
How assessed**
On successful completion of this module students will be able to: • • • • •
Discuss and critique the role of creativity and innovation in enterprising organisations Evaluate the tools and techniques of creative and innovation management Examine the barriers to creativity and how organisations overcome these challenges through successful innovation strategies Identify and justify where and how creativity and innovation fit within the new service and product development process Critically evaluate, apply and reflect on given creativity techniques
All assessment
Assessment Scheme: Formative
Weighting %
The workshops provide an opportunity for students to apply their skills and develop their knowledge and understanding of the topics in an environment that allows for feedback and formative guidance from the module tutor and peers. Assessment Scheme: Summative
0%
Weighting %
In line with the focus on creativity and innovation, students on the module will be free to design their own assessment, which will be formalised through a negotiated assessment contract with the module tutor. The assessment must reflect the learning outcomes of the module, and can undertaken individually or as part of a team. While the students have the freedom to develop their own assessment the negotiated assessment contract will clearly indicate that the assessment must reflect the learning outcomes of the module, and include some element of reflective practice.
100%
Assessment Criteria: As part of the negotiated learning contract the students will also be required to identify the assessment criteria against which they will be assessed in consultation with the module tutor. Reassessment Scheme
Weighting %
Reassessment will consist of a resubmission focused around a new idea/concept. Students would be expected to complete a new negotiated assessment contract (3,500 words).
100%
Indicative Reading Lists/Key Texts/Websites/other resources Adair, J. (2009), The Art of Creative Thinking, Kogan Page. London. Bessant, J. and Tidd, J. (2011) Innovation and Enterpreneurship, Second Edition, Wiley, Chichester. Brown, T. (2009) Change by Design, Harper Collins, New York. Dahlen, D. (2015) Creativity Unlimited: Thinking Inside the Box for Business Innovation, Wiley, Chichester. Fisk, P. (2014) Gamechangers: Creativing Innovative Strategies for Business and Brands – New Approaches to Strategy, Innovation and Marketing, Wiley, Chichester. Hall, C.M. and Williams, A. (2008), Tourism and Innovation, Routledge, London. James, A. and Brookfield, S.D. (2014) Engaging Imagination – Helping Students to Become Creative and Reflective Thinkers, Wiley, Chichester. Lockwood, T. (2010), Design Thinking- Integrating Innovation, Customer Experience and Brand Value, Allworth Publishing, New York. Martin, R. (2009), The Design of Business, Harvard, Boston. McKeown, M. (2008), The Truth about Innovation, Pearson, Harlow. Piperopoulos, P.G. (2016) Entrepreneurship, Innovation and Business Clusters, Routledge, London. Talukder, M. (2014) Managing Innovation Adoption: From Innovation to Implementation, Gower, Surrey. Von Stamm, B. (2012) Future of Innovation, Gower, Surrey. Webb, N.J. (2010) The Innovation Playbook – A Revolution in Business Excellence, Wiley, Chichester.