Why Donate to the SBC?

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WHY DONATE TO THE SBC? A VIBRANT LOCAL ECONOMY IS

EVERYONE’S

BUSINESS The SBC... … has had a decisive impact on Missoula. Weʼve had thousands of people attend over 100 events, learning more about sustainable practices and local economies. Weʼve launched 50 interns into careers with foundational knowledge of sustainable practices. Weʼve made buying local a norm. We will continue to champion these issues...

... AND WE ARE READY TO DO MORE. MUCH MORE.

• Representing you in City of Missoula Growth Planning process! • Reporting on local & state public policy issues – started Nov 2014! • Holiday Local Gift Guide & furoshiki gift wrap events – Nov-Dec 2014!

Will you join us?

• Social sustainability event series – Jan-Feb 2014!

SBC Past Performance & Projections FY 13-14 Expenses FY 14-15 Projected Expenses FY 13-14 Revenues FY 14-15 Projected Revenues

• Toward Zero Waste Month and Zero Waste Guide to Missoula – April 2015! • Buy Local Food campaign – summer 2015!

$0 Admin & Fundraising Sponsorships & Event Fees

INVEST IN THE FUTURE YOU WANT TO SEE

$50k

$100k

Programs Memberships

$150k Grants Donations

Making local & sustainable the norm.

Advancing a vibrant local economy built on sustainable practices. www.SustainableBusinessCouncil.org | info@SustainableBusinessCouncil.org

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SBC Events in 2014

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Your support allows the SBC to… Build Community • A $10 donation covers the cost of one participant at our educational events which are free and open to the public. These events make sustainability education available to everyone, not just those who can afford it. Examples: •Summer Local Food Films & Talks •Upcoming “Social Sustainability” series •Annual Lecture on Zero Waste

Provide Resources for All • A $20 donation keeps the SBC website live for one month, allowing you to find like-minded local businesses that match your values. It provides a virtual library of information about sustainable business practices.

Launch The Next Generation • A $50 donation pays for initial training of one intern, shaping a future business leader with sustainable practices. Another $50 allows our Executive Director to give a presentation to a class or community organization.

Inform and Inspire • A $100 donation allows us to research and report on sustainability practices that can be put to use in daily life, making our community more viable, equitable, and resilient.

Increase Awareness • A $200 donation pays for one small “Think Local Buy Local” advertisement, which helps shift shopping to locally-owned entities that support local jobs, infrastructure, and community. Create a Healthier Economy & More Meaningful

Holiday • A $500 donation pays for 3 weeks of furoshiki reusable gift wrap training to increase awareness of gift wrap waste and long-term behavior change through reusable gift wrap.

The Sustainable Business Council is a 501(c)3 charitable nonprofit. Donations are tax deductible subject to I.R.S. limits. Check with your tax advisor for details. The SBC's tax identification number is 26-0374020.

Your support allows the SBC to… Highlight Local Sustainability Leaders • A $1000 donation allows us to highlight sustainable leaders in our community as inspirational role models with our annual Sustainability Awards program. Catalyze a Zero Waste Missoula • A $3000 donation pays for development of a Zero Waste Guide for Missoula, clearing up confusion about recycling options, teaching best practices, and providing a compelling, achievable vision for a community that skillfully reuses everything possible. Bring a Trending Innovator to Missoula • A $5000 donation covers expenses to bring a national leader in sustainable business to Missoula for two days packed with cutting edge stories and insights for students, organizations, and community members. Expand Capacity • A $10,000 donation invests in a comprehensive evaluation and planning process to decisively raise the bar in Missoulaʼs economic landscape. A major organizational development gift would allow the SBC to fully emerge from our “homespun” roots and become one of the major players in shaping Missoulaʼs future. Develop New Resources • A donation of $11,500 funds our Energy Corps Member, Kris, to work full time with us for 11 months to: •Research and develop a Zero Waste Guide for Missoula •Develop a public policy reporting program about local and state issues related to sustainability •Make a self-assessment available to member organizations online •And more!

The Sustainable Business Council is a 501(c)3 charitable nonprofit. Donations are tax deductible subject to I.R.S. limits. Check with your tax advisor for details. The SBC's tax identification number is 26-0374020.

SBC Programs 2014 *Local food and drink provided by SBC members

March 2014 • SBC Mission refined to: “Advancing a vibrant local economy built on sustainable practices.” • Annual Lecture and reception* with Judy Wicks, founder of Business Alliance for Local Living Economies Good Morning Forum* with three local entrepreneurs • April 2014 • “Greening of Southie” film* about LEED buildings at Roxy • Increased postings on Facebook; e-newsletter upgraded visuals and increased to 4x month May 2014 • Farm Fresh Pitchfest,* where 6 food and farm businesses pitched their new business or expansion goals, at Le Petit, co-sponsored by CFAC • “What is Local?” (Food) panel* at the Loft, with three local food experts • SBC hires full-time Assistant Director June-September 2014 • 10% Buy Local Food Pledge media campaign, press coverage, morning shows, and tabling at 15 venues June 2014 • “Fresh” film* about local food at the Roxy July 2014 • Cooking with Herbs talk* at Moonlight Kitchens August 2014 • Real Food Media Winners (shorts)* at the Roxy • SBC welcomes 5 new Board Members September 2014 • Foodshed Celebration and Sustainability Awards, catered by The Silk Road* at Ten Spoon Winery October 2014 • SBC hires full-time Energy Corps Member November 2014 • Member Appreciation Event* at The Loft • Launch new monthly public policy reporting program, covering relevant local and state issues November-December 2014 • “I Cared Enough to Buy Local” Holiday Buy Local media and press campaign • Holiday Gift Guide with member directory, articles, gift ideas, furoshiki ideas (insert in Independent) • Furoshiki folding/training tabling (fabric reuse for gift wrap) at Small Business Saturday, Festival of Lights, MADE Fair, Winter Farmer’s Market

SBC Programs 2015 January-February 2015 • Social Sustainability Event Series* • Transit-Friendly Workplaces (and self-assessment tool) • Gay-Friendly Workplaces (and self-assessment tool) • Native American Commerce & Workplaces (and self-assessment tool) March 2015 • Annual Lecture with a Zero Waste Sustainability Champion from a nationally-recognized Company Reception • • UM class visits • Good Morning Forum with local exemplars alongside our national guest April 2015 • Zero Waste Month, with a dozen co-sponsored partner events, media and press campaign • Zero Waste Guide (insert in Independent) with: • Maps of recycling and reuse locations • Waste audit instructions • Articles on: • Ways to reduce, reuse, rethink, refuse, and repair • Recycling glass, plastics, compostables, batteries, food waste, and light bulbs • Zero waste event planning • Reusable to-go containers • Saving and earning money through better waste practices • Local and national case studies • Celebrating local pioneers • Exemplars, such as Sierra Nevada Brewing (98.8% diversion from landfill!) Summer 2015 • Buy Local Food campaign • Foodshed Celebration • 2015 Sustainability Awards November 2015 • Member Appreciation Event November-December 2015 • “I Cared Enough to Buy Local” Holiday Buy Local media and press campaign • Holiday Gift Guide with member directory, articles, gift ideas Ongoing • Weekly e-newsletters (over 2000 subscribers) • Facebook posts 3x/week (over 1100 followers) • Monthly public policy blog covering relevant local and state issues • Online sustainability self-assessments for member organizations • Online sustainability resources and member directory

2014 Buy Local Food Survey Findings Before the SBCʼs first Buy Local Food campaign in 2014, a baseline survey was conducted. A follow up survey 4 months later showed significant results. We can conclude from our preliminary finds that the 2014 Buy Local Food campaign created positive impact in our community.

Percent of Missoulians who... Before Local Food Campaign

After Local Food Campaign

75% 30%

55% 35% Increase

63% Decrease

11%

...When choosing food at restaurants, sometimes considered whether a food item is locally produced

Top Deciding Factors when choosing food... 400

Number of responses

Our survey also shows that women are more likely than men to consider whether foods are locally produced, both at restaurants and for use at home. Similarly, higher educational levels and two-person households are generally more likely than others. Interestingly, income is not strongly correlated. Age is not strongly correlated except that people over 56 are more likely and those under 25 are less likely to name local as one of their top three deciding factors, compared with other age groups.

...When choosing foods at restaurants, never considered whether a food item is locally produced

To eat at home At a restaurant

300 200 100 0

Price

Health

Taste

Local

Convenience Quality

Craving

The percentage of Missoulians naming "local" as one of the their top three deciding factors when choosing foods at restaurants increased from 9% in May to 11% in October (a 22% change). The percentage of Missoulians naming "local" as one of the their top three deciding factors when choosing foods to buy to eat at home also increased from 22% in May to 24% in October (a 9% change). These findings donʼt meet the same rigorous statistical test as the findings above, but they still show how the SBC is changing food norms in Missoula. SBC Survey Methodology 346 individuals took the initial survey before the SBC's four month media and events campaign, which ran June through September of 2014. Surveys were collected at mainstream chain supermarkets, and in public places such as on major streets in Missoula. 115 individuals took the follow-up survey at the UM homecoming parade on September 27. The audience for both surveys included a broad cross section of the Missoula population. Care was taken to avoid prompting respondents with the words "local" or sustainable, or even the name of the organization, before being asked directly about locally produced foods as a decision factor. Additional findings and methodological details are available upon request.

Advancing a vibrant local economy built on sustainable practices. www.SustainableBusinessCouncil.org | info@SustainableBusinessCouncil.org

2012 Buy Local/Buy Sustainable Survey Summary Before the Sustainable Business Council始s first buy local campaign in 2008, a baseline survey was conducted. Another follow up survey 4 years later showed dramatic results. It is clear from the 2012 survey that Missoulians are increasingly interested in supporting local businesses. 28% of respondents said local ownership was one of the top 3 factors they used when selecting where to shop, up from 1.5% in the summer of 2008. When asked directly whether they ever used local ownership as a factor when deciding where to shop, 95% of respondents in the 2012 survey did at least sometimes, up from 3% in 2008.

While buying local isn始t the norm in the Missoula area yet, it was mentioned more than some traditional factors including customer service and convenience. It was also mentioned almost as often as location and quality. SBC Survey Methodology 340 individuals took the survey in November and December 2012 at a variety of sporting, entertainment and educational events where the audience included a broad cross section of the Missoula population. Approximately one third of the surveys were collected before the SBC 2012 Holiday Buy Local campaign began and two thirds were collected after. In 2008, the SBC surveyed 400 people in July and August before the SBC始s first Buy Local Campaign at events similar to those used in 2012. The SBC has hosted a holiday campaign since 2008 and began a June Buy Local Fortnight campaign in 2012. Care was taken to avoid prompting respondent with the words local and sustainable, or even the organizations name before being asked this question. Additional findings and methodological details are available upon request.

Advancing a vibrant local economy built on sustainable practices. 415 N Higgins Suite 119 | 406-721-3000 ext. 1119

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