DON’T BE AFRAID TO BELIEVE
C N TEN
BRAND STRATEGY
BRAND IDENTITY
About Us Brand Positioning Target
Logo Typography Colors Stationery Grid & Layout Images Graphic elements Packaging
T
BRA ST R About Us Brand Positioning Target
ND AT E GY
D
Afraid
N
BE L
’T t
be
IEVE
Brand Vision Brand Mission
AB
U S
UT
DON’T BE AFRAID to BELIEVE
BRAND VISION
BRAND MISSION
The line between trendy and dogma is not blurry when everyone in the world has freedom of belief expression. This is what our brand believes and represents through a craft
We exclusively desire that our clients will be confident in both fashionable expressions and blessed fortunate. P.8 About Us
BRAND
P
SI
TIONING
BRAND POSITIONING
P.10 Brand Positioning
TAR G ET
Regardless of genders, teenagers between 18 - 24 years old believe in auspicious colours along with being trendy at the same time to be confident and to have a nice day.
P.12 Target
BRA I DE Logo Typography Colors Stationery Grid & Layout Images Graphic elements Packaging
ND NT I T Y
LO G
Construction Clear Space Scale Logo Usage
CONSTUCTION
Full Logo
Logo Symbol
MODERN ELEGANT
P.16 Logo
CLEAR SPACE Full Logo
Logo Symbol
SCALE
Full Logo 2 cm
1 cm
Minimum size 2 cm x 1 cm
Logo Symbol 1 cm
1 cm
Minimum size 1 cm x 1 cm P.18 Logo
LOGO U Primary Logo
USAGE Secondary Logo
P.20 Logo
TY P GRAPHY
Latin Typeface Thai Typeface Hierarchy
LATIN TYPEFACE
ADOBE GARAMOND PRO
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 ! @ # $ % ^ & * () _ + <> ? : ” {} []
Regular Italic Bold Bold Italic
P.22 Typography
LATIN TYPEFACE
HELVETICA
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 0123456789 ! @ # $ % ^ & * () _ + <> ? : ” {} []
Light Italic Regular Bold
THAI TYPEFACE
PROMPT
ก ฐ ฝ อ ๐
ข ฑ พ ฮ ๑
ค ฆ ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ ะ า เ ใ ไ โ ฤ ฤ ๆ ฯ ๒ ๓ ๔ ๕ ๖ ๗ ๘ ๙
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * () _ + <> ? : ” {} []
ตั ว บาง ตั ว เอี ย ง ตั ว ปกติ ตั ว หนา
P.24 Typography
HIERA
HEADING HEADING Heading HEADING HEADING ADOBE GARAMOND PRO
Subhe SUBHE Subhe Subhe
ARCHY
eading EADING eading eading
Body Text Body Text Body Text
HELVETICA
P.26 Typography
CO L R Color System Color Chart
COLOR SYSTEM
C2B59B
C 25% M 25% Y 40%
C8C7C5
C 21% M 17% Y 18%
COLOR BRAND
P.28 Color
COLOR S
SUNDAY
MONDAY
F4EFBE
C 5% M 2% Y 31%
F16077
M 78% Y 37%
529B5F
C 73% M 21% Y 82%
8A68AD
C 51% M 67%
686868
C 59% M 51% Y 50% K 19%
028AB4
C 83% M 33% Y 16%
333132
K 95%
F26A29
M 73% Y 95%
LUCKY C
SYSTEM
COLOR
TUESDAY
WEDNESDAY
809C42
C 58% M 26% Y 98%
8A68AD
C 51% M 67%
F26A29
M 73% Y 95%
333132
K 95%
BF3B29
C 18% M 91% Y 97% K 8%
FAF6E4
C 1% M 1% Y 11%
C9B2A6
C 22% M 28% Y 31%
27577C
C 91% M 66% Y 31% K 12%
P.30 Color
COLOR S
WEDNESDAY
THURSDAY
4AA398
C 71% M 17% Y 46%
FAF6E4
C 1% M 1% Y 11%
9B9A92
C 43% M 35% Y 41%
BF3B29
C 18% M 91% Y 97% K 8%
333132
K 95%
447D48
C 76% M 30% Y 88% K 15%
F06F7C
M 71% Y 37%
FAF6E4
C 1% M 1% Y 11%
LUCKY
SYSTEM
FRIDAY
COLOR
SATURDAY
BF3B29
C 18% M 91% Y 97% K 8%
D95736
C 12% M 81% Y 89%
E96D83
C 4% M 71% Y 31%
0A4250
C 94% M 62% Y 51% K 39%
FFCD56
M 20% Y 77%
E48587
C 7% M 28% Y 36%
447D48
C 76% M 30% Y 88% K 15%
BF3B29
C 18% M 91% Y 97% K 8%
P.32 Color
COLOR
SUN.
MON.
TUE.
WE
HEALTH
LOVE
WORK
MONEY
LUCKY
CHART
ED.
WED.
COLOR
THU.
FRI.
SAT.
P.34 Color
S T A TI N ERY
Business Cards Letterheads Envelope
BUSINESS CARD
Size 5.5 cm x 5.5 cm
P.36 Stationery
LETTERHEADS
Size 17.6 cm x 25 cm
BACK
FRONT
ENVELOPE
Size 18 cm x 18 cm
FRONT
BACK
P.38 Stationery
STATIO
SUNDAY
ONERY
MONDAY
P.40 Stationery
STATIO
TUESDAY
ONERY
WEDNESDAY
P.42 Stationery
STATIO
WEDNESDAY
ONERY
THURSDAY
P.44 Stationery
STATIO
FRIDAY
ONERY
SATURDAY
P.46 Stationery
GRID &
U
LAY
T
Print Grid System Layout Design Web Grid System Layout Design
PRINT GRID SYSTEM
Size 21 cm x 21 cm
P.48 Grid & Layout
LAYOUT DESIGN
Size 21 cm x 21 cm
WEB GRID SYSTEM
Size 21 cm x 21 cm
P.50 Grid & Layout
LAYOUT
DESIGN
P.52 Grid & Layout
Image Sizes Colored Images Black & White Images
I M AG E S
IMAGE SIZES
STANDARD SIZES
VERTICAL & HORIZONTAL
SQUARE
4:6
1:1
P.54 Images
IMAGE
INSTAGRAM SIZES HORIZONTAL
1.91 : 1
VERTICAL
4:5
INSTA STORIES
9 : 16
1080 X 566 PX
SQUARE
1:1
1080 X 1080 PX
1080 X 1350 PX 1080 X 1920 PX
E SIZES
WEBSITE SIZES VERTICAL & HORIZONTAL
SQUARE
4:6
1:1
1200 X 1200 PX 800 X 1200 PX
P.56 Images
COLORED IMAGES
BLACK & WHITE IMAGES
P.58 Images
GRA PH i C ELEMENT
Patterns
PATTERNS
LOVE
WORK
MONEY
HEALTH
LUCKY PATTERNS
P.60 Graphic Element
COLOR S SUNDAY
LOVE
MONEY
WORK
HEALTH
LUCKY PA
SYSTEM MONDAY
LOVE
MONEY
ATTERNS
WORK
HEALTH
P.62 Graphic Element
COLOR S TUESDAY
LOVE
MONEY
WORK
HEALTH
LUCKY PA
SYSTEM WEDNESDAY
LOVE
MONEY
ATTERNS
WORK
HEALTH
P.64 Graphic Element
COLOR S WEDNESDAY
LOVE
MONEY
WORK
HEALTH
LUCKY PA
SYSTEM THURSDAY
LOVE
MONEY
ATTERNS
WORK
HEALTH
P.66 Graphic Element
COLOR S FRIDAY
LOVE
MONEY
WORK
HEALTH
LUCKY PA
SYSTEM SATURDAY
LOVE
MONEY
ATTERNS
WORK
HEALTH
P.68 Graphic Element
PAC K AG ING
Sizes Paper Bag Box Set
SIZES
PAPER BAG
BOX SET
30 x 30 x 12 cm
22.5 x 22.5 x 11 cm
P.70 Packaging
PAPER
SUNDAY
MONDAY
R BAG
TUESDAY
WEDNESDAY
P.72 Packaging
PAPER
WEDNESDAY
THURSDAY
R BAG
FRIDAY
SATURDAY
P.74 Packaging
BOX
SUNDAY
SET
MONDAY
P.76 Packaging
BOX
TUESDAY
SET
WEDNESDAY
P.78 Packaging
BOX
WEDNESDAY
SET
THURSDAY
P.80 Packaging
BOX
FRIDAY
SET
SATURDAY
P.82 Packaging
WANW SUTAT
WISA K. TAN N.