How Quality Content Marketing Spells Business Success
Because of their limited budget and staff, small businesses tend to be strategic about their marketing. This makes sense given their lack of resources. However, this acts as a hindrance for them as they can never take risks to push their business further. This includes content marketing.
Cost Of Marketing For Small Businesses
According to Chron, the U.S. Small Business Administration suggests that small businesses spend 78% of their gross revenue if their yearly sales are below $5 million. While this is great advice, it is rarely practiced.
In another report by Wasp Barcode Technologies, 14% of small businesses outsource their public relations, marketing and advertising. 54% of them outsource web design and graphic design. In short, small businesses tend to do marketing in-house rather than outsource their resources. It is no wonder small businesses are quite cautious about content marketing. In order for it to work, it has to be low budget, effective and something that only you can do.
Is Content Marketing The Right Call? Content marketing works especially well for professional companies like marketing agencies, law firms and CPAs. It all has to do with how you advertise your business creatively. However, like other aspects of marketing, you have to truly plan and strategize your approach. We’re not living in the early 2000s era anymore as online advertising has acquired the interest of several businesses out there. But to truly understand the importance of content marketing, perhaps it would be better if I elaborate on its many benefits below:
More Effective Than Traditional Marketing Advertising in general is pretty complex today. On one side, you have too many ads appearing on television as well as the World Wide Web, that it’s barely even possible to stand out. And on the other side, there are various ad blocker apps being introduced that hardly allow any ads to be shown at all. This is where content marketing comes in to quell those problems. If you are able to provide content that is helpful to your audiences, then you can pull in some traffic. This type of content not only has to be educational, but also entertaining and enticing enough to motivate your audience’s purchase behavior. In fact, studies from Fractl and Moz show that clients measure their content marketing success by the number of leads, high-quality links and total social media shares generated by each marketing campaign you put out. 
You Will Retain Existing Customers While it’s nice to be able to look for new customers to expand the reach of our business, it isn’t wise to leave out the ones that we already have. This is because it costs less to retain an existing customer than to look for a new one. Be sure that you will always stay in the hearts of those customers whom you won over in the first place. That means you must always to produce good quality content to keep customers interested and coming back for more. Furthermore, building healthy relationships can be rewarding as your existing customers can share your content with their friends and family, thereby increasing your reach.
You Get Organic Search Traffic Search engines love quality content and that helps in increasing the visibility of your website. As a matter of fact, most SEO-themed articles mention quality content as an important factor for boosting your website’s ranking. More importantly, the aim of quality-driven content is to increase traffic flow to your website. A study by HubSpot shows exactly how blogs are instrumental in getting more traffic to websites. The more traffic you pull in, the better the chances will be that users convert into customers.
Generates Leads Content marketing is great at generating and nurturing high-quality leads. This comes with earning and sustaining the trust that you have built with your audience by providing them with interesting content. It will take time, but it will be worth the hard work that you put in. If you want proof of this, than look back into the same report by HubSpot of how you can get more leads by publishing more content.
Answer Common Questions This is perhaps one of the most important, if not THE most important reasons for your visitors or clients to view your content. Your content has to provide your readers with the answers to the most common questions regarding your company, products and services. The answers that you provide have to be accurate, definitive and leave no room for doubt or worry. Ensure that your answers are not only to the point, but also entertaining as well. You can give your customer service department an amazing resource to help your customer and potential clients with.
You Stand Out From Your Rivals When you write how you feel, you are able to express yourself in a unique manner. Likewise, when you write promotional quality content, you must express your company’s character and ensure it comes off as unique. Creating generic content, which is like copy-paste, won’t help you stand out from the rest. You might feel a little weird by sounding opinionated, but it’s a lot better than coming as a repeat of other companies. Try writing in a way that makes you comfortable about your company. Above all, your content has to sound enticing in order to reach the ears of your prospects.
Wrapping It Up If you wanted a less-expensive route to promoting your business through content marketing, the tips above are your savior. By adjusting yourself into a regular quality content producer, you will gain the interest of your audience and invite more traffic. If there is something that I have missed in this article, do let me know in the comments below.
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