Identifying the Prerequisites of a Well-Designed Ecommerce Store
The design and development stage of an ecommerce store presents unique challenges that every designer or developer has to face. It’s also easy to see what works and helps the website with the help of so many tools out there. However, there are a number of factors that can affect the success of an ecommerce store, and identifying the areas of strength and weakness is not always as simple as we think. In this article, I’ll give you ecommerce web design tips that are generally present in a well-designed ecommerce store, and you must keep these in mind while designing yours.
Proper Navigation The foremost important thing when you want to sell a product is that your users should be able to find it easily. Smart navigation is important for any website, but it’s far more critical for an ecommerce store. If you lose visitors you lose sales, so every effort should be made to have a site with clear and sensible navigation. The larger an ecommerce store is, developers have to be especially careful with its navigation because finding what users want will usually become difficult with so many options and pages. In order to come to a sensible conclusion about the search habits of an average user, you’ll have to test your search tool many times. What makes sense to the designer of the website may not be the same path that an average visitor takes to find the product. User navigation testing is extremely helpful for identifying possible navigational issues.
Design Match with Product Ecommerce stores should focus mainly on the products that are available in the store to purchase. A design that is over the top will draw attention to the design of the site and away from the products. I suggest that you design ecommerce sites with a minimal design approach. Even big ecommerce websites like Amazon, Flipkart, and eBay, etc., have a simple design. Hence, keep the design of your store as simple as possible to help people navigate easily.
Check out Must Be Easy If the checkout process has too many steps or is confusing, a user may cancel the purchase. Usually, the check out should involve only a few steps and should be as easy as possible for the users. If the website asks the user to give their personal information, then it may avoid purchasing the product.
You can see more about ecommerce website design tips on Magento Tutorials