Types of Digital Coupons Digital Coupons
Print-at-Home 10% redeemed
Internet Printable
eCoupons 11% redeemed
Digital FSI
L2C
C2C
Save2 card
D2C
*Digital FSI – Digital free-standing insert, L2C – Load2Card, C2C – Click-to-Card, D2C – Direct2Card, 2012 redemption data.
Some Key Players in the Digital Coupon Market
Digital Coupons Users Growing Over the Years US Adult Digital Coupon Users (millions)
92.3
102.5
110.8
118.3
2012
2013E
2014E
2015E
Note: ages 18+; internet users who redeemed a digital coupon/code via any device for online or offline shopping at least once during the calendar.