India e-Tail Assessment May 2013
India e-Tail Assessment The advent of e-Tailing market in India started in late 1990’s and early 2000’s with the launch of online portals like Rediff.com, Sify and Bazzee.com (now eBay. in). But the real revolution took place with the launch of Flipkart.com in 2007, which totally changed idea and landscape of the e-Tailing business in the country. This blog gives a brief overview of the Indian e-Tailing market along with the potential drivers and key challenges faced by the Indian e-Tailing industry.
Evolution of e-Tailing in India
In 2012, the e-Tailing market in India was estimated to be USD1.3 Bn, which has grown at a CAGR of 51% since 2008, when it was valued at USD250 Mn. At an overall level, Indian e-Tailing market constitutes a very small part (0.25%) of the overall retail market in 2012, but is expected to grow to 8.2% by 2020.
e-Tailing Market Size (USD Mn)
India e-Tail assessment
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Key Challenges
Key Players: A Snapshot
Consumers Feedback
India e-Tail assessment
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Key Business Drivers High penetration of computers, phones and internet
India is the third-largest internet market in the world with 110 Mn active users as on 2012, which is expected to grow to 300 Mn by 2017 and 800 Mn by 2020
In 2012, India had a mobile subscriber base of 864 Mn out of which 40 Mn were Smartphone users
In 2012, India registered a total of 11 Mn PC shipments, up from 9 Mn in 2008
Multiple payment channels to address disparate needs of different consumer segments
Increasing online ‘social’ connections
India has the third largest active user-base of Facebook in the world, after the US and Brazil. Most of the users are in an age group of 18-24 years
India e-Tail assessment
India ranks second across the globe in the number of active users on Twitter, out of which 80% are male
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