- BRANDBOOK -
Life is a colored party,
let’s celebrate!
We are a danish store borned in Copenhagen.
We deliver
By surprising and inspiring people
with cheerful and simple things.
For every moment, every season,
every age, and everyone!
People deserve sunny days
even on not-so sunny days.
The Danish word coin is pronoun which sounds Danish wor
d for a ten-kroner nced “tee’-yuh”, s just like the rd for tiger.
Then in 2016 we updated our name. We mean, we’re still the same (just a little bit bigger), but now we want to be FLYING too :)
(Seriously, we don’t like abusive prices, neither only follow the trends by only follow the trends)
Sometimes this designs are for you can
or...
After all, we believe that
And that
Talking about world, you can find us in all of these countries! We’re over 900!
6+
5+
32+
1+
46+
23+
7+
54+ 77+
25+
92+
6+
38+
22+ 23+ 59+
44+
33+
6+
122+
16+ 11+
5+ 6+
115+ 12+
3+
8+ 4+
In the last years, we starte with a grown plan where we open more than 3 new Flying Tiger per week around the world!
So, until 2019, we want to be more than 1000!
And don’t forget...
We are based on an open culture where we trust each other and value what our colleagues have to offer. We give our staff the freedom to get involved, take charge and let them have influence on their own work. When we were still a small business, our values were inherently present. We all believed in the same principles and organically understood what was important. As we grew bigger and opened more stores around the world, it became important to us to write beside our values. This way everyone can understand what we stand for and naturally feel our passion! In the words of our employees, here are our values:
World on its head Normal is f***ing boring
Fearless
I fail, therefore I am. Without failing, we will not develop. If we do not develop, we die
Cake
We are all humans and from time to time we all need a cake or a hug
Heart
Open doors
Merchant
If you don’t put your heart into what you are doing, then it doesn’t matter. We fight indifference.
In our house, there is room for tall and short, slippers and fancy shoes, street wear and suits. We keep the doors open, because it is hard to hear the good ideas when doors are closed.
Customer is king, shop is queen and the head office are the pawns
Charity donations
Combating food waste
Our local companies who operate the stores at country-level are active in supporting local community projects and charity work.
We collaborate with foodbanks in UK, Denmark and Spain where we have our European warehouses. This means that all our food products are offered to food banks when the expiry date approaches.
Sustainable forestry products (FSC) With the certification and our membership of the FSC, we support the promotion of forests managed with consideration for people, wildlife and the environment. Among other, FSC certification entails protection of biodiversity and the people working in the forest: including that workers are properly trained, have decent health and safety conditions, and receive fair wages.
Sustainable store inventory Since 2012 have we promoted use of sustainable wood in our store inventory. End 2016, more than 95% of our stores have furniture made of FSC certified wood.
Energy consumption To minimise the environmental footprint of our stores we began replacing traditional bulbs with LED bulbs back in 2013. Today we require that all new and refurbished stores install LED lighting. End 2016, more than 50% of our stores use LED bulbs.
Zebra A/S, the parent company of our stores, is a rapidly expanding variety retailer founded in Denmark. They are marketed internationally under our Flying Tiger Copenhagen brand name.
Our product range is developed in our own product department and is inspired by our Danish heritage, with a strong focus on product relevance and uniqueness. We have a whole in-house design department creating graphic design as well as product design in close cooperation with our Product Managers. Through continuous retail insight and monitoring new trends, we aim to maintain a fresh and relevant product assortment that appeals to our customers. Our assortment includes categories ranging from home, kitchen, hobby and party to toys, electronics and gadgets, food and accessories and has a broad appeal across age and income groups. Each month the assortment is refreshed with around 300 new products divided into two product campaigns, typically adapted to seasonal themes and/or festive occasions, e.g. Valentine’s day, Back-to-School, Halloween, or Christmas. The seasonal campaign products are complemented by our fixed assortment consisting of around 700 products that are relevant across seasons.
Zebra owns the concept and brand, supplies the products, store interior and marketing material, while the local partner is responsible for store roll-outs and day-to-day operations including staff, training and local marketing under specific guidelines set out by Zebra. Increasing the store footprint in existing markets is also part of the expansion strategy, which is achieved through partnerships or fully owned subsidiaries. Partners are typically individuals or a small group of people with an entrepreneurial mindset who are appointed after a thorough selection process based on their operational capabilities to roll-out the concept as well as their retail experience, local market knowledge, managerial and financial capacity.
www.flyingtiger.com
Or for further information please contact: Jakob Stig Jørgensen +45 29709495 jj@ulvemanborsting.com