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Your website is a powerful sales tool. A tool that should be working for you round the clock. While you're in a meeting, sleeping, and yes, even while you're enjoying dinner with the family. While your site is the easiest and fastest way to advertise and sell your services or product and has the potential to be an unlimited source of revenue, it will prove a waste of your energy unless you market and advertise. Advertising doesn't have to cost a fortune. In fact, it can be free. Advertising online, specifically in the ezines your target marketing is reading, is an excellent way to drive traffic to your site. A number of ezines will swap ads. Others offer inexpensive ad rates. Research ezines that speak to your target market and then subscribe to them. Get a feel for the content. Make sure it's a solid, quality publication. Read back issues. When you have 5 to 10 ezines on your list, inquire whether or not the editor will swap ads or how much it costs to place an ad. 4 tips to find the perfect ezines to advertise: 1.Make sure it's an ezine your target market is reading. If it's not relevant to your target market, you're wasting your time. Read plenty of back issues before you make a decision. 2.Look for ezines with larger subscriber lists. You want to reach as many prospective customers as you can. Ezine directories often list subscriber amounts. 3.Look at the ads they have now. Who's placing those ads? To whom are they speaking and is it relevant to your target market's needs? Some of them may not be, and that's okay. Overall, ads usually are a good indication of who is reading the publication. 4.Does the ezine have quality features packed with information? And is it a reputable website, one you would feel comfortable associating with? If the answer is no, move on to the next one on your list.
Discover how to streamline your online promotion and marketing efforts in a way that ensures the most effective and efficient use of your time-without spending a fortune. Learn more today, or view more tips at Sumer's blog.
Article Source: http://EzineArticles.com/?expert=Michelle_Salater
==== ==== Join the webinar introducing the revolutionary QR Code. Advertising QR Codes online has never been easier. facebook.com/QRCodeAdvertisingWebinar ==== ====