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Marketers in the virtual world of the Internet have the same problem in getting sales as marketers in the bricks and mortar world - how to let people know about what they have to sell. Traditional marketers have developed the means to maintain a constant barrage of advertising 24/7 through television, radio, newspapers, magazines, billboards etc. so that people become unable to avoid learning about the thousands of products offered. Online marketers also are able to use 24/7 written, audio and video means of advertising. But no matter how many bells and whistles they may put on their websites in quality content, webpage design, video, audio etc., they still need a means of letting people know just how to find their sites. During the past year online marketers have expanded their use of 'Web 2.0' methods of carrying their sales messages to potential customers in order to get cost-free online advertising. They take advantage of the way free-to-use Web 2.0 'social networking' sites facilitate exchanges between their members of personal preferences, likes and dislikes, opinions and experiences about all and every kinds of subjects, things and persons. However, by using the social networking sites the reach of online marketers is limited to the membership size of each of the individual sites. The sum total of such memberships, although growing at a fast rate, at the present time accounts for no more than 15 to 20 percent of Internet users. In consequence, there remains a vast market of other Internet users that Web entrepreneurs have to reach. Of course, the by-now traditional and principal means of online selling is through Pay-Per-Click PPC- advertising, which has been defined by Perry Marshall, in his "Guide to Google Adwords", as being ".....about getting in front of people who are looking for what you sell right this moment and get them to respond." It's Internet common knowledge that the main outlet for PPC advertising online is the principal source of information on the Internet known as Google, used by knowledgeseeking 'net users throughout the world. As its name implies, PPC (pay-per-click) advertising involves payment, so it is in great contrast with Web 2.0 cost-free online advertising. With PPC you pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a cent but don't get any potential customers to your site. You pay only for those that come to your site. There are no costs if no-one clicks on your advertisement. But every "click" while being a cost is also a chance for you to convert a visitor into a customer. So in essence PPC buys you a chance of a sale - something of a lottery, but at least it gives you a possibility of making a sale.
But, as contradictory as it might seem, there is a way for you to get cost-free online advertising even through PPC. In what is perhaps the most surprising announcement made in some time regarding the Internet, a New York doctor has released a very private "secret" he's been using since the earliest days of targeted paid advertising at search engines. He admitted without hesitation that he's gotten over $87 million in free online advertising through PPC over the last nearly 8 years at such search engines as Google, Overture, MSN, Yahoo and others. One spokesperson from one of the most popular search engines said, chuckling after being made privy to this amazing secret, "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!" Additionally, you should know that nothing about his secret either robs search engines (so you don't have to fear Google coming after you!) or is anything about it illegal in any other way. What you may even find strangely surprising about his secret is the fact that it actually "helps" search engines make even more money! (You'll have to see it for yourself to understand how this is actually possible!) As an Internet marketer you can take advantage of the good doctor's secret of how he gets costfree online advertising because he has made it available on his website, for a time, so that others can learn about it and put it to use. No doubt you will want to find it sooner rather than later.
You can find how to get the doctor's secret at: cost-free online advertising [http://howtogetfreegoogleadwords.blogspot.com]. William Grigsby, a retired multinational corp. executive, is now a consultant and writer.
Article Source: http://EzineArticles.com/?expert=William_Grigsby
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