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Once you have set up a website, your first order of business is getting traffic. Just as you would with a brick and mortar business, it is necessary to let the world know that your business exists. It is more than giving people what they want, it is making sure that they know you are giving it. The cheapest traffic comes from search engines. Interestingly, the most expensive traffic also comes from search engines in the form of paid advertising. The key to getting cheap traffic from a search engine is your ranking which is driven by a variety of factors including Search Engine Optimization or SEO and backlinks. Choosing the right keywords is critical. Ideally, your business occupies a specific niche. Within your niche there are even more specific products that you are trying to sell. For instance, someone selling garden tools may have one page dedicated composting, one page dedicated to trowels and shovels and yet another for planters. Trying to rank high for garden tools will be challenging given the high degree of competition. It is more reasonable to try to rank highly for a more specific product such as terra cotta planters than a general one such as garden tools. People tend to search for specifics and getting your page as a result is more targeted to their specific needs. Once you have determined your keywords and optimized your web page, one way to build traffic and your ranking on the search engine is to issue a press release through one of the many free press release services. Write the press release to target a specific sub-niche. A press release needs to provide noteworthy news of interest to a target audience. For example, announcing a new product offering of hand-painted terra cotta planters is a great reason to issue a press release. Your goal would be to rank highly for terra cotta planters, but you can strive to rank highly for hand-painted planters as well. When writing the press release, it needs to be optimized for the keywords you have selected for your sub-niche. This way you can focus on the chosen keywords to build an an optimized press release. Use the press release to add a deep link to your site. It should take a reader directly to the product being announced. If the free press release service offers multiple links, take advantage of it and try to promote two similar products that you sell. Once issued, a press release should show in search engine results within a day, particular on a news-oriented search engine. A second approach is to write an article to be submitted to an article submission site. Most of the sites frown upon a commercial or sales-oriented article, but have no problem with an informational article about products that you are selling. At the bottom of the article is space to talk about you, your business and provide a link. The link can show your home page, but can link directly to your specific product. As with a press release, ensure that your article is optimized for your specific keywords. Articles aid in the long-term building of backlinks to your site and your long-term goal of
ranking well in search results, but they can also show up in search results. Using a combination of press releases and articles in conjunction with search engine optimization will, over time, build your reputation in the community and establish backlinks to your site to improve your search engine ranking.
Tim Knight is an internet marketer, investor and entrepreneur. Through his website, http://www.cashresidual.com, he provides subscribers with free guidance on setting up and establishing a successful online business.
Article Source: http://EzineArticles.com/?expert=T_W_Knight
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