==== ==== Join the webinar introducing the revolutionary QR Code. Advertising QR Codes online has never been easier. facebook.com/QRCodeAdvertisingWebinar ==== ====
QR codes are a type of matrix barcode which stores data in 2D images, allowing that data to be accessed by a compatible reader. Unlike the barcodes we're used to seeing in supermarkets however, these kind of codes are superior in many ways. The first of which stems from its name; QR is short for 'Quick Response', meaning that are QR barcode's contents are able to be decoded at high speed. Secondly, the amount of data that can be stored on a this type of code far exceeds that of other common barcodes, allowing significant text (think web addresses, contact details) to be transmitted. Thirdly, and most importantly; these codes can be read by smartphones. This is where the true future of QR codes rests; by installing a compatible reader on your smartphone, accessing data becomes as easy as pointing your phone towards a QR code. Already highly common in Japan (where the technology was first developed), QR codes allows users quick access to data generally unattainable in print media. What Can You Do With a QR Code? A movie poster containing a Quick Response code could link to that movie's trailer, a business card can provide details ready to be saved into a smartphone's contact bank, and a magazine advertisement can allow digital storage of coupons and special offers. QR codes combine print media, which are fundamentally limited in the amount of information they hold, with quick access to greater amounts of information in cyberspace. And it's all so easy. As you can probably tell this technology is brimming with untapped potential in the western world. Not only does it provide a convenient way for users to interact with and store data, it also completely eliminates the need for people to actively search for data. This is highly significant in advertising conversion rates, as it makes the action required of the audience far easier and less time consuming to perform. The pure positives that these codes provide for businesses suggest you should expect to see media swamped with them in the near future. QR codes are easy to generate, instantly
recognisable, easily integrated, and packed full of important data; they are ready to take over. What Is The Aim of a QR Code? The main aim of marketing is to make the audience take action; whether this action is simply 'buy our product' or 'visit our website', the success of the advertisement rests on the conversion rate between the audience seeing and the audience doing. In order to achieve this, it is essential that the marketer makes the action required as easy as possible; this is where QR codes are providing advertisers with a significant boost. QR or 'Quick Response' codes are a type of matrix barcode which stores data in 2D images. This means they can be implanted unobtrusively in many forms of print advertisement, leading to far larger possibilities arising than what is generally allowed by the medium. What Can You Use to Read a QR Code? These codes can store significant amounts of text which are able to be read by compatible smartphones. This allows people far quicker and easier access to things such as web pages and contact details. Instead of having to remember specific details and search for them later, people can just point there smartphone towards the QR code, which will then load the data into the phone. This simultaneously creates an easier way to hook new customers with a significant broadening of the potential of print advertisement. People can't purchase from an advertisement, but they can purchase from the internet; imagine the advertisement's main objective becomes to make the audience use the QR code (as some advertisements aim to make people visit the website). The code makes this more convenient for potential customers to access the businesses website, hence making it more likely that once on the website they will make a purchase. Where Did QR Codes Originate? This technology is mainly used in Japan (where it was developed) and does not have a significant grounding in the western world. Considering its obvious pluses it would be hard not to envisage QR codes being employed by large array of different mediums in the near future. By understanding their function and importance early, it will allow your business to reap the greatest rewards from its undoubted potential.
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==== ==== Join the webinar introducing the revolutionary QR Code. Advertising QR Codes online has never been easier. facebook.com/QRCodeAdvertisingWebinar ==== ====