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The giving of business gifts is a deeply embedded practice in many companies. These gifts may range from the cheap key chains, notepads, ballpoint pens, T-shirts, and sports caps, to the valuable executive business gifts like the sleek card holders, pencil holders, cuff links, photo frames, and paperweights. There are many reasons for giving business gifts. Let us count the ways: 1. Companies give out business gifts to advertise their brands or services. One of the many reasons businesses give out promotional products is brand awareness. If these business gifts are wearables such as T-shirts, jerseys, bags, or caps, recipients will seen wearing them in many places and that means more people will be seeing your logo. 2. Business gifts are good purchase incentives. One way of increasing sales is to offer a free item in exchange for purchases. For example, if you're a coffee shop, you might want to bundle a ceramic mug and a bag of coffee beans together. Another way of using business gifts is to offer them as a reward for multiple purchases. This is what most coffee shops do. In some countries, for example, Starbucks and Seattle's Best offer planners at the end of the year as a reward when consumers accumulate a number of stickers on a purchase card. It's a good way of increasing revenue as well. 3.Use business gifts to launch a product. Corporate gifts are also used to inform consumers about new products. Invitees to the event usually leave with a sample of the product carrying the company's logo and contact details. There's no better way to introduce a brand than to allow consumers to try it out. If your product is good, you can rely on word-of-mouth to spread the good news. 4.Build long-lasting relationships with business gifts. Many companies make it a point to send their business clients a thank-you gift when a deal has been closed or as a way of introducing themselves. Other incidents of the giving of corporate gifts occur during the holidays, the client's birthday or any other important event in his life, and when the company has made a major milestone. It's simply a way of thanking those you have done business with, because without them, your company wouldn't be as successful. 5. Show appreciation to employees with business gifts. In this instance, it's most often called corporate gifts. Christmases or end-of-the-year celebrations are not the only reason for giving away corporate gifts. Thank your employees for a job well done, or award them for their loyalty to the company. If the company is celebrating its anniversary, send out thank-you corporate gifts to employees, because if it weren't for their blood and sweat, your company will be nowhere. They are the people you rely on every day, and every day is an appropriate time to show your gratitude.
If the budget allows it, why not give out an incentive bonus to your employee. Indeed, they are paid to do their job, but the motivation must come elsewhere. These ways are a good way to boost company morale.
Celine Benjamin dispenses content on corporate gifts, marketing, cheap business gifts, business, and new media. You can find her at http://blog.branders.com. Visit branders.com for more details.
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