==== ==== Join the webinar introducing the revolutionary QR Code. Advertising QR Codes online has never been easier. facebook.com/QRCodeAdvertisingWebinar ==== ====
Have you noticed funny looking squares on some business cards you receive or in some advertisements or on billboards around your town? They are called QR codes. In the past year they are becoming more noticeable but a lot of people are still not aware of QR codes and how to use them. Do you know what they are all about? QR Codes (QR stands for quick response) allow people with smartphones i.e. the latest phones you now purchase, to view a website on their mobile/cell phone. A company can also provide content information back to someone and set up a texting mechanism amongst other things. How Can I View QR Codes? On your phone go to your App store and do a search for QR reader Download the QR reader app onto your phone Tap on it and the viewer on your phone will open. Put it in front of the square and you will feel a slight vibration The website opens or whatever info the advertiser wants to send you is there to be seen Try it -- It's fun -- and free! How can I create QR Codes and how much does this cost? There are websites you can go to, just Google "create a QR code" and select one. Cost? -- free! What are the advantages of advertising using a QR code?
You now have the ability to get people to your mobile website or seek information from them to contact you as you have grabbed their attention from your advertisement. Instead of sending people to your website they can now see it immediately. In 2011 Google release a very important document called the 'Zero Moment of Truth' and in it they
speak about the shopping habits of people and how they have changed. QR codes feature highly in this.
What are the disadvantages of advertising using a QR code?
They have to be downloaded at the moment onto a smartphone, they are not pre-installed. Not everybody knows about them yet and their capabilities. About 55% of the population only have smartphones so the ability to view them is restricted but the smartphone usage is increasing at a dramatic rate Most companies haven't had their websites adapted so they can be viewed properly on mobile phones. Indeed, most companies still don't know this has to happen. Focus has been on Facebook, Twitter and other social media sites and not on mobile/cell marketing. A website that has not been 'mobilised' will cause frustration by the person trying to view it and consequently it will reflect badly on the advertiser and their Brand
A mobile/cell website goes hand-n-hand with a QR code How does YOUR website look on a mobile/cell phone? Check it out on your smartphone Can you view what you are selling and can people buy from your website from their cellphone? If not you should do something about this. On Black Friday in the USA in 2011, $80 million was spent by people from their mobiles and this figure is expected to treble by Black Friday 2012. Will people be able to buy from you this way or are you going to continue losing business because you haven't optimised your website to display properly on mobiles. The Chairman of Google says "Everything is going mobile", who are we to disagree with him? Forget about social media marketing, get people to your website from their cellphones. QR codes and how to use them properly is essential to anybody placing an ad in print
Peter Fry lectures about mobile marketing to those doing a digital diploma. His company adapt websites so they can be seen on mobile/cellphones. Start today by getting your website professionally adapted for mobile devices at http://www.websitetomobilewebsite.com. Peter can be employed as a mobile marketing manager and organise your whole mobile marketing strategies.
Article Source: http://EzineArticles.com/?expert=Peter_Fry
==== ==== Join the webinar introducing the revolutionary QR Code. Advertising QR Codes online has never been easier. facebook.com/QRCodeAdvertisingWebinar ==== ====