Google Backlinks

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These days, more and more businesses are moving their operations online as the internet grows in users and power. If you're looking to make your mark online, then you need your site to be easy to find on search engines such as Google. There are various factors that affect your Google rankings. One of these is the content on your website. You should make sure you have recent content on your site that is easily searchable so you'll be found on search engines. Including keywords in your title tags is another way of altering your rankings on Google. This essentially amounts to including keywords in all the titles on your webpage. Find out the most commonly searched terms relating to your topic and utilize them in the title to improve your chances of people finding it relevant as well as boosting your rankings. For example, if you're writing about entrepreneurship, make sure there is something relating to it in the title of your piece so it will be highlighted in Google's algorithms. You also need to consider the anchor text of inbound links. Basically, this means the way other websites describe your website when they include links to it. The anchor text should be snappy and informative as it gives people a good idea what your site is about. Google uses anchor text to see how other people describe your website, so if possible, you should tell other sites what your preferred text would be in order to improve your chances of ranking highly on Google. The global popularity of your website also plays a part in how you rank on Google. Generally, websites rank better the more popular they are. Ways of improving your global popularity include developing links with other websites and encouraging them to include links to your website as well as sending more internet traffic your way. Google is much more likely to recognize you as a leading website and move it up the rankings if you perform well on a worldwide basis. Another factor affecting your Google rankings is the age of your website. You'll have a greater chance of ranking well if your website is older, although you should always make sure you have recent content on there. This is because search engines believe that older websites carry more weight than newer ones. When looking at your Google rankings, you should also consider whether sites linking to you are relevant to your topic, using keywords in the main part of your content and your website's internal links.

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Article Source: http://EzineArticles.com/?expert=Mark_Thomas_Walters

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