Building Brands with Type 2021 | Participant Publication

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ver what vast space might not one travel in a dashing craft fully furnished with the necessaries of life, and so too all the appliances necessary for safety. And if, through the natural imperfection attaching to all the works of man, or either through accident or caducity, this heavenly schooner, borne high beyond the clouds, became incapable of sustaining the travellers, it is provided with a life raft, which can withstand the negative atmosphere and guarantee the safe and sound return of all voyagers. Be free.

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�istances Abridged. Expectations Surpassed. Possibilities �ntold.

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Building Brands with Type 2021 | Participant Publication

Published on Feb 7, 2022

School of Visual Arts, Division of Continuing Education

SVA’s Building Brands with Type is a month-long immersive study in typography, focusing on building a custom, brand-specific typeface. Through workshops, lectures, intensive one-on-one critiques, and world-class guests, participants will learn to create a typeface that fits their brand to a “T.” Within these pages, you’ll find the explorations and divinations of a capable and curious set of designers whose ambition is now reshaping the design industry. Through four weeks of lectures, workshops, and guest speakers, the participants set forth to create a custom typeface to support their branding project. The residency has gathered some of the industry’s most talented type-brainiacs to teach letter-based critical thinking.

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