Conservative party manifesto 2015 visual analysis

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1 Conservative Party Manifesto 2015 Analysed using www.textisbeautiful.net

What do the visualisations mean? Text is Beautiful uses algorithms to analyse the frequency of words in a text, their relationship to other words, and a number of other factors. For each section of the Conservative manifesto, there are three visual representations of the text (explanations below taken from Text Is Beautiful website):

Topic Cloud: This visualisation is inspired by Wordle but it has a little text analytics magic sprinkled on top. In this visualisation, the topics are positioned randomly to keep the visualisations nice and compact. The size of a topic denotes how frequent it is within the text. Unlike Wordle, the Concept Cloud groups topics into themes. Themes are denoted by colour. Concepts that have the same colour belong to the same theme and are closely related.

Topic Web: In this visualisation, the position of topics matter. Topics that are more related will appear near each other. Topics that aren't closely related will appear further apart. As with the Topic Cloud, related topics are grouped into themes. Themes are denoted by colour.

Correlation Wheel: You can use the correlation wheel to visualise which topics are highly correlated with each other. Two topics are highly correlated if they appear together in the text often and appear apart rarely. The correlation is symmetric. This means that topics which appear large in the Topic Web will most likely not be highly correlated with any other topics. Consider the topic ‘Alice’ in the story Alice In Wonderland. ‘Alice’ appears with a wide range of topics throughout the story. ‘Alice’ isn't highly correlated with any one topic - it appears frequently with a wide range of topics. You can use this visualisation to identify underlying themes in your text. In a text corpus about Economics, supply and demand are highly correlated. Similarly for Winston Churchill, the topics ‘election’ and ‘campaign’ along with ‘election’ and ‘won’ are highly correlated. These relationships can help you better understand your text.


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Contents Economy.................................................................................................................................................. 3 Roads, Trains, Better Communications................................................................................................... 6 Jobs For All .............................................................................................................................................. 9 Cutting Taxes and Building a Fairer Welfare System ............................................................................ 12 Immigration........................................................................................................................................... 15 Giving Your Child the best start in life .................................................................................................. 18 The NHS................................................................................................................................................. 21 Heritage, Creativity and Sports ............................................................................................................. 24 Big Society ............................................................................................................................................. 27 Making Government Work Better for You............................................................................................ 30 Helping You Buy a Home....................................................................................................................... 33 Protecting and Enhancing our Natural Environment ............................................................................ 36 Guaranteeing Clean, Affordable and Secure Energy Supplies .............................................................. 39 Fighting Crime and Standing Up for Victims ......................................................................................... 42 Dignity in Retirement ............................................................................................................................ 45 A Union for the 21st Century ................................................................................................................. 48 Real Change in our relationship with the EU ........................................................................................ 51 A Britain Standing Tall in the World ...................................................................................................... 54


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Economy Topic Cloud


4

Topic Web


5

Correlation Wheel


6

Roads, Trains, Better Communications Topic Cloud


7 Topic Web


8 Correlation Wheel


9

Jobs For All Topic Cloud


10 Topic Web


11 Correlation Wheel


12

Cutting Taxes and Building a Fairer Welfare System Topic Cloud


13 Topic Web


14 Correlation Wheel


15

Immigration Topic Cloud


16 Topic Web


17 Correlation Wheel


18

Giving Your Child the best start in life Topic Cloud


19 Topic Web


20 Correlation Wheel


21

The NHS Topic Cloud


22 Topic Web


23 Correlation Wheel


24

Heritage, Creativity and Sports Topic Cloud


25 Topic Web


26 Correlation Wheel


27

Big Society Topic Cloud


28 Topic Web


29 Correlation Wheel


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Making Government Work Better for You Topic Cloud


31 Topic Web


32 Correlation Wheel


33

Helping You Buy a Home Topic Cloud


34 Topic Web


35 Correlation Wheel


36

Protecting and Enhancing our Natural Environment Topic Cloud


37 Topic Web


38 Correlation Wheel


39

Guaranteeing Clean, Affordable and Secure Energy Supplies Topic Cloud


40 Topic Web


41 Correlation Wheel


42

Fighting Crime and Standing Up for Victims Topic Cloud


43 Topic Web


44 Correlation Wheel


45

Dignity in Retirement Topic Cloud


46 Topic Web


47 Correlation Wheel


48

A Union for the 21st Century Topic Cloud


49 Topic Web


50 Correlation Wheel


51

Real Change in our relationship with the EU Topic Cloud


52 Topic Web


53 Correlation Wheel


54

A Britain Standing Tall in the World Topic Cloud


55 Topic Web


56 Correlation Wheel


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