3rd February 2010 FOR IMMEDIATE RELEASE
MEDIA & PHOTO OPPORTUNITY
VINNIES CEO SLEEPOUT VENUE ANNOUNCEMENT ADELAIDE ZOO St Vincent de Paul Society, SA, is pleased to announce ADELAIDE ZOO as the venue for our Vinnies CEO Sleepout - to be held on the evening of 17th June 2010. There will be a photo opportunity at 11.30am at Adelaide Zoo, main entrance (Plane Tree Drive) on February 5th 2010, with representatives from Adelaide Zoo and the St Vincent de Paul Society, along with key business supporters. The St Vincent de Paul Society is very pleased to be able to announce this collaboration with Adelaide Zoo for the location of our CEO Sleepout. ‘This is an important milestone for South Australia and having the support of Adelaide Zoo in raising awareness of the issues surrounding homelessness is key”, said Wayne Broadbridge, Marketing & Development Manager, St Vincent de Paul, SA. The event itself will be held on the evening of June 17th 2010, in conjunction with a similar event in all other states. The event aims to challenge participating high profile CEO’s and opinion formers to sleep out for a night and experience homelessness first hand. The sleepout means braving the cold on cardboard mats in order to raise awareness and money in support of Vinnies homeless services. In Adelaide we are planning on more than 100 Chief Executives and Company Directors sleeping out overnight at the Adelaide Zoo, in order to raise money for the homeless. More than 100,000 Australians are homeless and the number is expected to increase. This is our turn to raise the profile of this important issue and do something worthwhile for those less fortunate than ourselves.
For more information on the event and to arrange a Media/Photo opportunity, please contact Wayne Broadbridge, Business Development Manager on 0407 719 172. St Vincent de Paul Society (SA) Inc - Annie O’Neill, Fundraising & Communications Ph: (08) 8112 8713 Fax: (08) 8112 8799