http://vinnies.org.au/files/VIC/MediaReleases/Vinnies%20CEO%20Sleepout_One%20week%20to%20go%20FINAL

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ABN: 28 911 702 061 RN: A0042727Y 43 Prospect Street Box Hill Vic 3128 Telephone: (03) 9895 5800 Website: www.vinnies.org.au

Media Release 10 June 2010

2010 Vinnies CEO Sleepout – One Week To Go There is only one week to go before 100 Victorian community and business leaders swap their beds for a sleeping bag and a concrete landing at Etihad Stadium next Thursday 17 June. Victoria has raised over $170k which brings the national Vinnies CEO Sleepout fundraising tally to over $1.24 million to help meet the increased demand for homeless services. Currently 626 Australian business and community leaders have signed up to sleep out at venues in capital cities around the country. These leaders will get a first hand glimpse of how hard it is for the 105,000 Australians experiencing homelessness each night. Victoria’s top fundraisers are currently:  DWS Advanced Business Solutions Ltd CEO, Danny Wallis  Austereo General Manager, Ben Amarfio  Village Cinemas CEO, Kirk Senior  Tyco Fire Protection Services President and CEO, Richard Kelleway Other Victorian business and community leaders on board include:  North Melbourne Football Club CEO, Eugene Arocca  VicRoads CEO, Gary Liddle  City of Melbourne Acting CEO, Rob Adams  Destination Melbourne CEO, Chris Buckingham  Ernst & Young CEO, Gerard Dalbosco  Melbourne Health Executive Director, Alexandra Cockram To see the full list of participating CEOs, to register, or to sponsor a CEO log on to www.ceosleepout.org.au. ENDS For media enquiries, photo opportunities with CEOs and interview requests please contact: Lauren Coleman lcoleman@porternovelli.com.au 03 9289 9555 / 0413 254 545

Patrick McClelland pmcclelland@porternovelli.com.au 0409 499 419


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